What Can My Professional Real Estate Assistant Be Doing? Real Estate can be a complicated yet rewarding business to be a part of. No two REALTORS® are the same, nor are their businesses. So why would we expect our assistants to be one size fits all and step into your business knowing exactly what you want, expect and like? Take time right at the start to create a list of end results you expect to see. Be clear, and communicate your preferences and expectations. Start with your business goals for the year then chunk them down into months and weeks and days. Let your assistant partake in the process so that they feel they are a part of the reward as well as the effort. The tasks your assistant can achieve are bound by the hours in the day. Create realistic expectations of what is important and needs to be attended to. Just like every seller and buyer will have different expectations of how you work with them and how you will deliver your commitment, so will you in your business with your assistant. There are great software programs to keep everyone focused and on task such as Basecamp. No matter how experienced your assistant is, the first month will be a learning curve for both of you. Communication and patience will be the key to creating a solid foundation you can both build on. Have consistent office meetings and ask questions like "What is working and what is not?" or "What are the goals and top priorities for the week?" Your real estate assistant will only deliver the fruits you cultivate. Challenging them, communicating goals, and empowering them to take initiative are just some ways to stimulate their participation in growing together. Support your team member to think outside the box. Your initial investment in the collaboration and delegation of tasks that need to be done by your assistant will give you both the blueprint to move forward and grow together with the common goal of success. Some tasks your assistant could do over and above systematized details required in a real estate office (such as Listing, Sales and Database Management) might be: • Draft blogs, articles, and tweets that can be posted to various locations to draw attention to your business and distinguish you as the expert in your field; • Find groups and conversations online that you can engage in; • Draft articles that you can video blog, or post your videos to different exposure sites; • Engage your clients and business partners, such as mortgage brokers and inspectors, in some community or "thanks for your business" events; • Research and book networking events you can attend; • Create polls and surveys to gather feedback on the service you offer; • Create a series of auto-responders that will turn your leads into clients and solidify your client retention; and/or • Attract PR media on your behalf. These are all tasks that may be valuable to increase awareness of you in the marketplace, but are not a priority that "you personally" have time to do. Your focus will be on supporting your clients; your real estate assistant is there to support you in building your business.
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