Power Of Twitter
Twitter is evolving in to an extremely powerful tool. It happens rarely that in the presence
of the mighty Goliath like Facebook and Google, a concept like Twitter is expanding and
evolving. Twitter is a very rare concept in the present world of internet when every website
and social media is inclining towards a better visual experience, Twitter is focused on
one hundred forty characters and making huge real-time impact. The impact of Twitter is
not only restricted to driving business and traffic but it’s impact has gone far ahead than
driving business. Twitter is impacting delivery of news, politics, interaction of the celebrities
and big politicians with normal person, societies and views on daily basis on a particular
subject globally as well as locally.
Internal ecosystem of Twitter- Internal ecosystem of Twitter is straight, open and
heavily concentrated on Real-time. Whenever you will land on the log in page of Twitter you
will see the following message.
Welcome to Twitter
Find out what’s happening, right now, with the people and organizations you care
There are three bold words above they have played a great role in defining what Twitter is
now. Twitter is by default an open ecosystem in which all the required feature of Privacy is
applied but if you are on Twitter with an inclination towards privacy then we don’t think that
it will be of any use to you.
Power Of Twitter
Power of being open- Twitter is a straight flow of information. Every feature of Twitter is
in a straight track. On the right side of, the information is flowing and on the left side
information about you and the trending hash-tags in your region. For any user it is very
easy to keep a track of all the tweets which is flowing and trends which is going on.
We are not sure that Twitter invented this open ecosystem in which a user can follow any
one but we are extremely sure that Twitter should be given the credit as the open
environment is easily acceptable in the world of social media. Facebook which has a closed
ecosystem of a like a small community also followed the path of Twitter and added the
subscription facility. Today you can subscribe to any one on Facebook. Today famous social
networking sites like Pinterest and Google+ also follow the same concept. The facility of
privacy is available which a user can set as per his preference but
Twitter completely revolutionized the way information is being share by two unknown users.
We can say that Twitter forced many websites to review their strategy on the flow of
Power of One hundred Forty Characters: The limitation of characters has become the
biggest boon for Twitter. It is very important to note that when internet is inclining towards
more and more visual experience, Twitter one hundred and forty characters has been
embraced with both hand in the fast and chaotic life of users. It is easy for a user to glance
any tweet, reply it or retweet
Power of Right Now: Twitter is all about real-time information. When we say real-time
information flow on twitter we, mean that what is happening now. It is all about sharing
real-time. We can say that a unique way of real-time information sharing behavior has
been developed in the users of Twitter. Right now sharing has become the basis of breaking
news. We would like to specifically say that twitter has
As per Twitter official blog Twitter which has more than 140 million active users and 350
million tweets daily. Now the 140 million users are like 140 characters journalist
Power Of Twitter
distributed throughout world and sharing small news of their life, surrounding and
society. Some of these news are becoming breaking news.
A Twitter user from Pakistan @ReallyVirtual in Pakistan actually reported the news of the
encounter of the world famous notorious terrorist Osama Bin Laden.
A Twitter user in US clicked the picture of satellite flying towards orbit from her aircraft
celebrities through out world are far more actively involved on Twitter than any other social
-In a recent incident earthquake struck Sumatra and Twitter was full of tweets
from Indonesian users about the earthquake in Sumatra area. People from Sumatra only
were updating about the latest development with tweets, pictures and videos.
Twitter is also acting as a source sending one liner announcement by companies and
famous business magnets attached with a link for media. Companies and business magnets
are using their account to make announcements of the latest development. News houses
have now a whole set up of team who keep an eye on almost all the account which is
important to them. We can say that Twitter accounts are authentic source of news
People(Politicians, Celebrities, business magnets, Innovators and big shot entrepreneurs are
followed by all the news agencies.
-Real Time marketing Twitter is being used by entertainment industry to create real-time
marketing. For any movie it is very important to create a momentum in their first few days
and every with enough movie budget are concentrating a lot on the first few days to create
conversation and engage twitter users in the conversation. Basic target is to appear as a
trending news and once they appear in the trending section it will naturally become a
conversation. As we have seen marketers are working really hard to create that real-
A positive review by original Twitter users on Twitter is helping a lot in the raising the box
office collections of a movie.
Twitter is also used by news publishing agencies, online media agency and bloggers to
market their latest content.
- Which news has made an impact- From twitter we can clearly figure out that which
news has made an impact, which news has been completely rejected and views of users
about a particular incident from a geographic region or a country. Twitter is also becoming a
feedback platform for Media where a general user is expressing his or her views on a
particular news and is there any news which has made any impact or not.
Recently there was a news published by Indian Express a leading English daily of India
about an Incident having a subtle note of a coup attempt by Indian Army. The news was
rejected on twitter and people from every walk of on Twitter participated in that
conversation. The editor of the Indian Express shekhar Gupta was trending on Twitter
India for three days. Twitter clearly has the power to represent the expression of general
public on a particular news or policies.
Creating consensus- Twitter is also evolving as a platform where a conversation and
consensus can be achieved on a particular point of debate.
Few weeks back Shekhar Kapoor a creative genius from India started
a conversation among his followers with a hashtag #adswedon’tbuy and it became a certain
hit. Twitter users came out in express their views. It was a conversation in which people
blasted ad-agencies and companies. What I am pointing out that Twitter open ecosystem
and limited ability to express yourself is its biggest strength.
We will be able to see the real power of Twitter once Twitter will make a viable presence in
almost all the major countries in the world with high level penetration in the internet user
percentage. The vigilante of this tools are its users. It is shaped and evolved by its users
only. If Internet is the tool which has made Earth in to small village then Twitter is tool
which has created a model in which any one can connect and communicate with everyone.