Retail Display Benefits - Sell More With Retail Fixtures by Stephen793Maclennan


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									Retail Display Benefits - Sell More With Retail Fixtures
Retail display solutions can substantially increase your product sales. According to latest research
reported by POPAI (Point of Purchase Agency International) most of the consumers are making their
purchase decisions at the point of purchase. They estimate that over 60% of total purchase is
attributed to retail displays as the major promotional element in store.
Today shoppers are overloaded with lots different product information and advertisements. In order to
convert high margin sales retailers need to find effective solutions to make their brand get noticed
from the mass. And it is more important then ever to know how to compete for consumer attention in
retail markets.
Retail displays are merchandising fixtures that holds inventory or present featured products. Retail
display racks are excellent for attracting customer's attention in a competitive retail store floor.
Retail displays provide following benefits when properly designed and deployed:
1. Increase Your Profits. A sophisticated retail display will increase the perceived value of your
products and draw prospective customers to merchandise. Our testing reveals that in many
categories shoppers will pay up to 50% more for products displayed on well-designed retail fixtures. It
is even expected by consumers that brand products are displayed exclusively to demonstrate value.
2. Attention is everything. An eye-catching retail display increases sales by garnering the attention of
customers and enticing them to physically engage with store products. You cannot convert sales if
your product can't compete against the mass and get noticed.
3. Location, location, location. Intelligent positioning of your retail displays can guide customers
through your store to the high margin product areas. Not only must you present the products at the
right place in the store, but a branded retail display ensure your real estate is secured.
4. Elevate Your Brand. Elegant custom retail displays will highlight a few main features of the product
and effectively market brand name. With informative banners and signs you have the chance to not
only get the shoppers attention, but also communicate your featured message about your product or
company to consumers.
5. Promote new products and services. Innovative retail fixtures provide a platform to launch new
products and services to prospective customers.
Which kind of retail display will best make your products sell will depend on your product's features,
your program and goals. Find some custom retail display design inspiration on the web or magazines.
Contact manufacturers and designers with proven industry experience and a credible track record.
Discuss with experts about your favorite design to get your ideal custom retail display produced.

Retails Fixures Long Island

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