Six Easy Ways to Take Advantage of Search Engine Optimization Tactics Search engine optimization, or SEO, offers a way for you to format your web content and build additional strategies to take advantage of the way search engines work. You can grab more attention for your website and increase the amount of traffic that is viewing your affiliate offers and sales pages by following the six simple tips outlined below. 1. Using keywords in your content is the easiest way to guide relevant traffic to your site. Use a program such as Google's free keyword tool to help you analyze your website's topic. This can assist you in finding the most relevant keywords that have the least competition. Additionally, you can find other closely-related key words and key phrases. Include these keywords and keyword phrases in your web content, links and page titles and headers. Include them in the alt text and file names for your site's pictures as well. 2. The quality of your site's content is very important, especially when using keywords. When the search engines find certain keywords on your site's pages, they scan the rest of your content to see if it is relevant. This judgement is made in part by detecting content that has many terms that are related to your site's main keywords. If you do not post quality content, you risk having your site or some of your site's pages de-indexed. This means that they will no longer show up in search results at all. Pages that have unrelated content, or stuffed with too many keywords, are at risk. 3. Keep your site looking professional. Many people set up websites as a means to earn money selling either products or services. Even if you have thousands of visitors stopping by your website on a daily basis, you will not be able to turn them into customers without a landing page that can successfully convince them to buy what you are selling. Increase your site's credibility and the odds that visitors will make a purchase by having your landing page professionally designed and worded. 4. Build a network that includes affiliate links as a way to increase your site's income. Many businesses that products to sell are happy to let others act as affiliates by selling the products for them in exchange have for a commission. You can start with Amazon affiliate links, eBay, and Clickbank. After experimenting with these, you may choose to move on to other products that you can sell as an affiliate. This allows you to make money without having to carry any inventory or put out any cash to buy products. 5. Increase your web presence by creating a Facebook page and a Twitter account. Add relevant, interesting content to your Facebook page that people want to share. Additionally, send out relevant tweets about news, updates, special offers and other tidbits. As people pass on your tweets and share your Facebook page, the network of people coming to your site will continue to grow. 6. Create a blog that is relevant to your business or your website topic. A website serves as a holding place for your product catalog, informational articles, your personal bio and other information that may stay the over time. A blog, on the other hand, is an ongoing list of new short articles, informational tidbits same and announcements. A blog helps you share your company's most recent news with your viewers, and it keeps your site fresh. The SEO efforts you put into your website will pay off slowly at first, and then gather steam. Your ingenuity and perseverance will help you come up with new ways to use SEO. Keep supplying your site with fresh content to keep your readers interested, and before long you will convert many of them into your long-term customers.