eDiets.com, Inc. - Company Capsule by Canadean

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									eDiets.com, Inc.
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          eDiets.com, Inc – Company Capsule




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eDiets.com, Inc.
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TABLE OF CONTENTS

1     Business Analysis ................................................................................................................................... 5
    1.1       Company Overview ................................................................................................................................................5
    1.2       Major Products and Services .................................................................................................................................6
2     Analysis of Key Performance Indicators ............................................................................................... 7
    2.1       Five Year Snapshot: Overview of Financial and Operational Performance Indicators ..........................................7
    2.2       Key Financial Performance Indicators .................................................................................................................10
      2.2.1       Revenue and Operating Profit .........................................................................................................................10
      2.2.2       Asset and Liabilities .........................................................................................................................................11
      2.2.3       Solvency ..........................................................................................................................................................12
    2.3       Key Competitors ...................................................................................................................................................13
3     Recent Developments ........................................................................................................................... 14
4     Key Employees ...................................................................................................................................... 15
5     Appendix ................................................................................................................................................ 16
    5.1       Methodology .........................................................................................................................................................16
    5.2       Ratio Definitions ...................................................................................................................................................16
    5.3       Disclaimer.............................................................................................................................................................20




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eDiets.com, Inc. - Company Capsule                                                                                                                                        Page 2
eDiets.com, Inc.
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List of Tables

Table 1: Major Products and Services....................................................................................................................................6
Table 2: Key Ratios - Annual ..................................................................................................................................................7
Table 3: Key Ratios - Interim ..................................................................................................................................................9
Table 4: Key Capital Market Indicators ..................................................................................................................................9
Table 5: Key Employees .......................................................................................................................................................15




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eDiets.com, Inc. - Company Capsule                                                                                                                                   Page 3
eDiets.com, Inc.
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List of Figures

Figure 1: Revenue and Operating Profit ...............................................................................................................................10
Figure 2: Financial Position ..................................................................................................................................................11
Figure 3: Solvency ................................................................................................................................................................12




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eDiets.com, Inc. - Company Capsule                                                                                                                                       Page 4
eDiets.com, Inc.
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1 Business Analysis

1.1   Company Overview

eDiets.com Inc. (eDiets) is a weight loss services provider based in the US. The company offers subscriptions and
consultation services to its customers. It sells diet, nutritional and fitness products through its website. In addition, eDiets
offers digital diet plans, weight loss programs and home meal delivery services. The company also provides a range of
wellness and weight management solutions. It operates as subsidiary of As Seen On TV, Inc.eDiets.com, Inc. The
company was incorporated in the year 1998. eDiets headquartered in Fort Lauderdale, Florida.




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eDiets.com, Inc. - Company Capsule                
								
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