ShakeAway Limited : Foodservice Company Profile, SWOT Report by Canadean

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									ShakeAway Limited

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ShakeAway Limited                                                          Key Employees
                                                                           Name                    Job Title
Fast Facts
                                    7 Post Office Road, Bournemouth, BH1   Julie Palmer            Administrator
Headquarters Address
                                    1BB, United Kingdom
                                                                                                   Administrative Partner -
Telephone                           + + 44 01202 310105                    Mark Fry                Shakeaway Worldwide
                                                                                                   Ltd.
Fax                                 N/A                                    Nigel Adams             Director

Website                             N/A                                    Peter Dickson           Director

Ticker Symbol, Stock Exchange       N/A                                    Rob Carruthers          Managing Director

Number of Employees                 N/A                                    Stephen Jensen          Director

Fiscal Year End                     December

Revenue (in US$ million)            7.08
                                                                           Company Overview

Revenue (in GBP million)            4.60                                   ShakeAway Limited (Shakeaway) is a milkshake
                                                                           bar chain operator based in the UK. The
                                                                           company started operations in 1999, by opening
                                                                           its first outlet in the sunny seaside town of
                                                                           Bournemouth, the UK. Shakeaway is specialized
                                                                           in offering milkshakes made of ice cream, milk
SWOT Analysis                                                              and various other flavors chosen by the
                                                                           customers. The outlets also offer smoothies
Strengths                           Weaknesses                             shakes and fresh juices. Furthermore, the stores
                                                                           offer a wide range of dairy-free milkshakes for
Broad business operations           Administration problems                vegetarians and lactose intolerant people by
                                                                           using soya milk instead of cow milk. The
Strong market position              Limited menu items                     company currently operates over 55 company-
                                                                           owned and franchised stores principally located
Opportunities                       Threats                                in the UK alongside operating overseas stores in
                                                                           Cyprus, Australia and Abu Dhabi. Shakeaway is
Growing organic food market         Short-term operational challenges      headquartered in Bournemouth, Dorset, the UK.

Increased spending for eating out   Changing consumer preferences          Key Competitors
                                                                           MOO MOO'S LTD

                                                                           shake my shake Ltd

                                                                           Shakeaholic Ltd




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ShakeAway Limited - SWOT Profile                                                                               Page 1
ShakeAway Limited

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