Barilla Holding S.p.A.: Consumer Packaged Goods - Company Profile & SWOT Report by Canadean

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									   Barilla Holding S.p.A.
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Barilla Holding S.p.A.: Consumer Packaged Goods
         - Company Profile & SWOT Report




   © This product is licensed and not to be photocopied                      Page 1
Barilla Holding S.p.A.

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TABLE OF CONTENTS

1     Business Analysis ................................................................................................................................... 4
    1.1      Company Overview ................................................................................................................................................4
    1.2      Business Description ..............................................................................................................................................4
    1.3      Major Products and Services .................................................................................................................................5
2     Mergers & Acquisitions and Partnerships ............................................................................................. 6
    2.1      M&A and Partnerships Strategy .............................................................................................................................6
3     Key Competitors ...................................................................................................................................... 9
4     SWOT Analysis ...................................................................................................................................... 10
    4.1      SWOT Analysis - Overview ..................................................................................................................................10
    4.2      Strengths ..............................................................................................................................................................10
    4.3      Weaknesses .........................................................................................................................................................10
    4.4      Opportunities ........................................................................................................................................................10
    4.5      Threats .................................................................................................................................................................11
5     History .................................................................................................................................................... 12
6     Key Employees ...................................................................................................................................... 14
7     Key Employee Biographies................................................................................................................... 15
8     Locations and Subsidiaries .................................................................................................................. 16
    8.1      Head Office ..........................................................................................................................................................16
    8.2      Other Locations and Subsidiaries ........................................................................................................................16
9     Appendix ................................................................................................................................................ 17
    9.1      Methodology .........................................................................................................................................................17
    9.2      Disclaimer.............................................................................................................................................................17




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Barilla Holding S.p.A. - SWOT Profile                                                                                                                                      Page 2
Barilla Holding S.p.A.

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List of Tables

Table 1: Major Products and Services....................................................................................................................................5
Table 2: History.....................................................................................................................................................................12
Table 3: Key Employees .......................................................................................................................................................14
Table 4: Key Employee Biographies ....................................................................................................................................15
Table 5: Subsidiaries ............................................................................................................................................................16




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Barilla Holding S.p.A. - SWOT Profile                                                                                                                                      Page 3
Barilla Holding S.p.A.

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1 Business Analysis

1.1   Company Overview

Barilla Holding S.p.A. (Barilla) is involved in the manufacture, sale, and export of food products in Italy and internationally.
Its product portfolio includes pasta, pasta sauces, toasted breads, cereals, biscuits, pastries, snacks, brioches and power
snacks, soft breads, and cakes and crisp breads. All these products are sold under various brands such as Barilla, Mulino
Bianco, Voiello, Pavesi, Wasa, Harry’s, Lieken Urkorn, Golden Toast and Kamps. Barilla operates through 30 production
sites and its products are marketed in 100 countries across Europe, North America, South America, Asia and Oceania.
Barilla is headquartered in Parma, Italy.

1.2   Business Description

Barilla a
								
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