The Wendy’s Company
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The Wendy’s Company Key Employees
Name Job Title
Fast Facts
One Dave Thomas Boulevard, Dublin, Clive Chajet Director
Headquarters Address
43017, United States of America
President - Strategic
Telephone + 1 614 7643100 Development, Senior Vice
Darrell van Ligten President -
Fax N/A Wendy‘s/Arby‘s
International, Inc
Website N/A David Schwab Director
Ticker Symbol, Stock Exchange WEN (NASDAQ) Edward Garden Director
Number of Employees 42,800 Chief Executive Officer,
Emil Brolick
President, Director
Fiscal Year End December President - Arby‘s
Hala Moddelmog
Restaurant Group, Inc.
Revenue (in US$ million) N/A J. Randolph Lewis Director
Jack Wasserman Director
Senior Vice President,
John Barker Chief Communications
SWOT Analysis Officer
Joseph Levato Director
Strengths Weaknesses
Growing same-store sales Decline in operating profit Company Overview
Menu diversification The Wendy‘s Company (Wendy‘s) is a quick
service restaurant group based in the US. It was
Strong operational network established as Wendy‘s/Arby‘s Group, Inc in
2008 as a result of merger between Triarc
Opportunities Threats Companies, Inc., the franchisor of the Arby's
restaurant system and Wendy‘s International,
Expansion in Japan Food Inflation in the US Inc. In July 2011, the company sold its wholly
owned subsidiary Arby‘s Restaurant Group, Inc.
to ARG IH Corporation and renamed to The
Focus on core operations Intense competition
Wendy‘s Company. As of January 1, 2012, the
company operates 6,594 restaurants in North
New restaurant concept Rising labor costs America and 26 other countries and territories.
The restaurants principally offer hamburger,
Recovering US Restaurant Industry in
2012 & Beyond chicken, beef, pork, soft drinks, milk, Frosty
branded desserts, salads, nuggets, French fries
and various other products. The restaurants are
open for business during 365 days a year and
offer dine-in and carry-out services to the
customers. The company is headquartered in
Dublin, Ohio, the US.
Key Competitors
Burger King Corporation
Chick-fil-A, Inc.
Kentucky Fried Chicken Pty Limited
McDonald's Corporation (Ticker: MCD)
SUBWAY Restaurants
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The Wendy‘s Company - SWOT Profile Page 1
The Wendy’s Company
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TABLE OF CONTENTS
1 Business Analysis ................................................................................................................................... 4
1.1 Company Overview ................................................................................................................................................4
1.2 Business Description ..............................................................................................................................................4
1.3 Major Products and Services ...................................................................................