Murray Goulburn Co-operative Company Limited: Consumer Packaged Goods - Company Profile & SWOT Report by Canadean

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									   Murray Goulburn Co-operative Company Limited
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Murray Goulburn Co-operative Company Limited: Consumer
   Packaged Goods - Company Profile & SWOT Report




   © This product is licensed and not to be photocopied                      Page 1
Murray Goulburn Co-operative Company Limited

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TABLE OF CONTENTS

1     Business Analysis ................................................................................................................................... 4
    1.1      Company Overview ................................................................................................................................................4
    1.2      Business Description ..............................................................................................................................................4
    1.3      Major Products and Services .................................................................................................................................6
2     Recent Developments ............................................................................................................................. 7
3     Key Competitors ...................................................................................................................................... 8
4     SWOT Analysis ........................................................................................................................................ 9
    4.1      SWOT Analysis - Overview ....................................................................................................................................9
    4.2      Strengths ................................................................................................................................................................9
    4.3      Weaknesses ...........................................................................................................................................................9
    4.4      Opportunities ........................................................................................................................................................10
    4.5      Threats .................................................................................................................................................................10
5     Company Statement .............................................................................................................................. 12
6     History .................................................................................................................................................... 13
7     Key Employees ...................................................................................................................................... 14
8     Key Employee Biographies................................................................................................................... 15
9     Locations and Subsidiaries .................................................................................................................. 16
    9.1      Head Office ..........................................................................................................................................................16
    9.2      Other Locations and Subsidiaries ........................................................................................................................16
10    Appendix ................................................................................................................................................ 18
    10.1     Methodology .........................................................................................................................................................18
    10.2     Disclaimer.............................................................................................................................................................18




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Murray Goulburn Co-operative Company Limited - SWOT Profile                                                                                                                Page 2
Murray Goulburn Co-operative Company Limited

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List of Tables

Table 1: Major Products and Services....................................................................................................................................6
Table 2: History.....................................................................................................................................................................13
Table 3: Key Employees .......................................................................................................................................................14
Table 4: Key Employee Biographies ....................................................................................................................................15
Table 5: Subsidiaries ............................................................................................................................................................16
Table 6: Locations ................................................................................................................................................................17




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Murray Goulburn Co-operative Company Limited - SWOT Profile                                                                                                                Page 3
Murray Goulburn Co-operative Company Limited

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1 Business Analysis

1.1   Company Overview

Murray Goulburn Co-operative Company Limited (Murray) is a dairy co-operative based in Australia. The co-operative is
wholly owned by 2,580 dairy farmer suppliers. It processes about 3 billion ltrs of milk each year and produces various
dairy products including retail products such as butter, cheese, milk powder, spreads and infant formula and dairy
ingredients such as milk protein concentrate, specialty proteins, caseinates and whey products. It also offers meal
replacement products, sports protein supplements and bioactive ingredients. Murray markets its products under
Devondale, Liddell‟s, Cobram, Kiewa Country, Ascend, Proform and Natra brands. The co-operative also operates 24
stores mainly in the dairy regions of Victoria to offer products related to farming such as fodder, fertilizer and products for
animal health, dairy hygiene and pasture improvement. Murray operates through seven manufacturing sites located in
Victoria and Tasmania in Australia and exports its products to 53 countries across Asia, the Middle East, North and
Central America. Murray is headquartered in Melbourne, Victoria, Australia.

1.2   Business Description

Murray is a dairy co-operative based in Australia. The co-operative offers various dairy products and ingredients and
markets its products in 53 countries.

Murray operates through four business divisions: MG Ingredients, MG Nutritionals, Retail Brands and MG Farm and
Hardware Supplies.

The MG Ingredients division offers a wide range of dairy-based food i
								
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