Murray Goulburn Co-operative Company Limited
_________________________________________________________________________________
Murray Goulburn Co-operative Key Employees
Company Limited
Name Job Title
David Noonan Chief Financial Officer
Fast Facts
Headquarters Address
140 Dawson Street, Brunswick, 3056, Donald F. Howard Director
Australia
Secretary, General
Telephone + 61 3 9389 6400
Fiona Smith
Counsel
Director, Managing
Fax + 61 3 93875741 Gary Helou
Director
Website www.mgc.com.au
Graham N. Munzel Director
Ticker Symbol, Stock Exchange N/A
John P. Pye Director
General Manager -
Number of Employees 2,200 Keith Mentiplay
Operations
Fiscal Year End June
Kenneth W. Jones Joint Deputy Chairman
Revenue (in US$ million) 2,172.00
Martin J. Van De Wouw Director
Max Jelbart Director
Company Overview
SWOT Analysis
Murray Goulburn Co-operative Company Limited
Strengths Weaknesses (Murray) is a dairy co-operative based in
Australia. The co-operative is wholly owned by
Broad product portfolio Declining operational performance 2,580 dairy farmer suppliers. It processes about
3 billion ltrs of milk each year and produces
Focus on food safety various dairy products including retail products
such as butter, cheese, milk powder, spreads
Strong market presence and infant formula and dairy ingredients such as
milk protein concentrate, specialty proteins,
Opportunities Threats caseinates and whey products. It also offers
meal replacement products, sports protein
supplements and bioactive ingredients. Murray
Increase in demand for functional food Currency fluctuations
markets its products under Devondale, Liddell‟s,
Cobram, Kiewa Country, Ascend, Proform and
Positive outlook of the dairy industry Natural calamities Natra brands. The co-operative also operates 24
stores mainly in the dairy regions of Victoria to
Strategic alliance Stringent regulations offer products related to farming such as fodder,
fertilizer and products for animal health, dairy
hygiene and pasture improvement. Murray
operates through seven manufacturing sites
located in Victoria and Tasmania in Australia
and exports its products to 53 countries across
Asia, the Middle East, North and Central
America. Murray is headquartered in Melbourne,
Victoria, Australia.
Key Competitors
Arla Foods amba
Fonterra Co-operative Group Limited
Groupe Danone
Groupe Lactalis S.A.
National Foods Limited
___________________________________________________________________________________________
Murray Goulburn Co-operative Company Limited - Page 1
SWOT Profile
Murray Goulburn Co-operative Company Limited
_________________________________________________________________________________
TABLE OF CONTENTS
1 Business Analysis ................................................................................................................................... 4
1.1 Company Overview ......................................................................................................................................... 4
1.2 Business Description ....................................................................................................................................... 4
1.3 Major Products and Services ........................................................................................................................... 6
2 Recent Developments ............................................................................................................................. 7
3 SWOT Analysis ........................................................................................................................................ 8
3.1 SWOT Analysis - Overview .............................................................................................................................. 8
3.2 Strengths ......................................................................................................................................................... 8
3.3 Weaknesses .................................................................................................................................................... 8
3.4 Opportunities ................................................................................................................................................... 9
3.5 Threats ............................................................................................................................................................ 9
4 Company Statement .............................................................................................................................. 11
5 History .................................................................................................................................................... 12
6 Key Employees ...................................................................................................................................... 13
7