L.L. Bean, Inc.: Retail - Company Profile & SWOT Report by Canadean

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									  L.L. Bean, Inc.
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L.L. Bean, Inc.: Retail - Company Profile & SWOT
                       Report




  © This product is licensed and not to be photocopied                      Page 1
L.L. Bean, Inc.

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TABLE OF CONTENTS

1     Business Analysis ................................................................................................................................... 4
    1.1      Company Overview ................................................................................................................................................4
    1.2      Business Description ..............................................................................................................................................4
    1.3      Major Products and Services .................................................................................................................................5
2     Recent Developments ............................................................................................................................. 6
3     Key Competitors ...................................................................................................................................... 7
4     SWOT Analysis ........................................................................................................................................ 8
    4.1      SWOT Analysis - Overview ....................................................................................................................................8
    4.2      Strengths ................................................................................................................................................................8
    4.3      Weaknesses ...........................................................................................................................................................9
    4.4      Opportunities ..........................................................................................................................................................9
    4.5      Threats .................................................................................................................................................................10
5     History .................................................................................................................................................... 11
6     Key Employees ...................................................................................................................................... 13
7     Key Employee Biographies................................................................................................................... 14
8     Appendix ................................................................................................................................................ 15
    8.1      Methodology .........................................................................................................................................................15
    8.2      Disclaimer.............................................................................................................................................................15




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L.L. Bean, Inc. - SWOT Profile                                                                                                                                             Page 2
L.L. Bean, Inc.

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List of Tables

Table 1: Major Products and Services....................................................................................................................................5
Table 2: History.....................................................................................................................................................................11
Table 3: Key Employees .......................................................................................................................................................13
Table 4: Key Employee Biographies ....................................................................................................................................14




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L.L. Bean, Inc. - SWOT Profile                                                                                                                                             Page 3
L.L. Bean, Inc.

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1 Business Analysis

1.1   Company Overview

L.L. Bean, Inc. (LL Bean) is an outdoor clothing and equipment retailer. The product portfolio includes pants, shirts,
jackets, socks, gloves, boots, hats and weather-resistant outerwear. The company also offers outdoor gear and sporting
equipment such as camping and hiking men’s and women’s outdoor apparel, backpacking and fishing equipment, car
racks and outdoor footwear. Furthermore, LL Beans’ product portfolio includes a range of specialty bike, boat and ski
products, adventure and mountain climbing accessories and apparel. It serves customers in the US, China and Japan
through its stores, e-retail portals and catalogs. LL Bean is headquartered in Freeport, Maine, the US.

1.2   Business Description

LL Bean is a retailer and distributor of outdoor clothing and equipment in the US. The company offers its products through
retail stores, factory outlets, e-retail channels, catalogs and business to business sales. It also manufactures traditional
bean boots, boats and tote bags and a range of newer products.

The company offers a range of clothing for children, women and men; footwear, home furnishings, outdoor gear and a
range of luggage and travel products. The apparel product category comprises inner-wear, outerwear, accessories,
jackets and blazers, sporting gear, sleepwear, shorts and sweaters while the company’s hunting and fishing category
includes hunting a
								
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