Sanderson Farms, Inc.: Consumer Packaged Goods - Company Profile & SWOT Report by Canadean

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									  Sanderson Farms, Inc.
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Sanderson Farms, Inc.: Consumer Packaged Goods -
        Company Profile & SWOT Report




  © This product is licensed and not to be photocopied                      Page 1
Sanderson Farms, Inc.

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TABLE OF CONTENTS

1     Business Analysis ................................................................................................................................... 4
    1.1      Company Overview ................................................................................................................................................4
    1.2      Business Description ..............................................................................................................................................4
    1.3      Major Products and Services .................................................................................................................................5
2     Recent Developments ............................................................................................................................. 6
3     Key Competitors ...................................................................................................................................... 8
4     SWOT Analysis ........................................................................................................................................ 9
    4.1      SWOT Analysis - Overview ....................................................................................................................................9
    4.2      Strengths ................................................................................................................................................................9
    4.3      Weaknesses .........................................................................................................................................................10
    4.4      Opportunities ........................................................................................................................................................10
    4.5      Threats .................................................................................................................................................................11
5     Company Statement .............................................................................................................................. 12
6     History .................................................................................................................................................... 14
7     Key Employees ...................................................................................................................................... 15
8     Key Employee Biographies................................................................................................................... 16
9     Locations and Subsidiaries .................................................................................................................. 17
    9.1      Head Office ..........................................................................................................................................................17
    9.2      Other Locations and Subsidiaries ........................................................................................................................17
10    Appendix ................................................................................................................................................ 18
    10.1     Methodology .........................................................................................................................................................18
    10.2     Disclaimer.............................................................................................................................................................18




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Sanderson Farms, Inc. - SWOT Profile                                                                                                                                       Page 2
Sanderson Farms, Inc.

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List of Tables

Table 1: Major Products and Services....................................................................................................................................5
Table 2: History.....................................................................................................................................................................14
Table 3: Key Employees .......................................................................................................................................................15
Table 4: Key Employee Biographies ....................................................................................................................................16
Table 5: Subsidiaries ............................................................................................................................................................17




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Sanderson Farms, Inc. - SWOT Profile                                                                                                                                       Page 3
Sanderson Farms, Inc.

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1 Business Analysis

1.1   Company Overview

Sanderson Farms, Inc. (Sanderson) is a fully-integrated poultry processing company, based in the US. It is involved in
production, processing, marketing and distribution of fresh, frozen, further processed, partially cooked and prepared
chicken. The company markets its products in various forms such as ice pack, chill pack, bulk pack and frozen chicken, in
whole, cut-up and boneless under the brand of Sanderson Farms. The company’s clientele includes retailers, distributors,
and casual dining operators principally in the southeastern, southwestern, northeastern and western US. The company
also sells its products to brokers for export. Sanderson is headquartered in Laurel, Mississippi, the US.

1.2   Business Description

Sanderson manufactures, processes, markets and distributes fresh and frozen chicken products. The company markets
its products under the Sanderson Farms brand principally in the southeastern, southwestern, northeastern and western
US.

The company principally operates through two segments: Processed Chicken and Prepared Chicken.

The company’s Processed Chicken segment operates through its wholly owned subsidiaries Sanderson Farms, Inc.
(Production Division) and Sanderson Farms, Inc. (Processing Division). Sanderson Farms, Inc. (Production Division) is
involved in the production of chickens to the broiler stage and Sanderson Farms, Inc. (Processing Division) is involved in
the in the processing, sale and distribution of chickens. The Processed Chicken segment offers non value added and
value added chicken products. The non value added products include ice packed whole chicken and frozen chicken. The
segment value adds to its ice packed, whole chickens by removing the giblets, packaging, cutting, deboning, weighing
and labeling the product. Furthermore, it is involved in deep chilling and packaging whole chickens in bags or
combinations of fresh chicken parts, including boneless product, in various sized, individual trays. The segments value
added product portfolio includes chill pack, fresh bulk pack and frozen chicken. In FY2012, value added fresh bulk pack
products contributed 49.00% to the company’s total revenue, followed by value added chill pack with 33.10%, value
added frozen with 13.10% and non value added ice pack with 1.20%.

In FY2012, the Processed Chicken segment accounted 96.40% of the company’s total revenue.

The company operates its Prepared Chicken segment through its wholly-owned subsidiary, Sanderson Farms, Inc.
(Foods Division). The segment includes more than 75 institutional and consumer packaged partially cooked or marinated
chicken items that it sells nationally and regionally, primarily to distributors and food service establishments. It has
facilities in Flowood, Mississippi, the US. During FY201
								
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