International Dairy Queen, Inc.: Consumer Packaged Goods Company Profile & SWOT Report by Canadean


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									International Dairy Queen, Inc.


International Dairy Queen, Inc.                                                 Key Employees
                                                                                Name                        Job Title
Fast Facts
                                                                                                            Chief Operating Officer -
                                   7505 Metro Blvd., Minneapolis, 55439-0286,   Charles J. Chapman III
Headquarters Address                                                                                        United States
                                   United States of America
                                                                                Dean Peters                 Director - Communications
Telephone                           + 1 952 8968696
                                                                                                            Vice President - Design,
Fax                                N/A                                          Eric D. Lavanger            Architecture, and
Website                                                                         Vice President - Franchise
                                                                                Greg MacIsaac
Ticker Symbol, Stock Exchange      N/A                                                                      President, Chief Executive
                                                                                John P. Gainor
Number of Employees                N/A                                                                      Vice President - Brand
                                                                                Lane Schmiesing
                                                                                                            Marketing - Food
Fiscal Year End                    December                                     Michael Keller              Chief Brand Officer

Revenue (in US$ million)           N/A                                                                      Vice President - Research
                                                                                William A. Barrier
                                                                                                            and Development

                                                                                Company Overview

SWOT Analysis                                                                   International Dairy Queen, Inc. (IDQ) produces
                                                                                and serves a range of frozen, fresh prepared
Strengths                          Weaknesses                                   and dairy based food products and beverages.
                                                                                IDQ, along with its subsidiaries, offers ice-
Broad product portfolio            Frozen yogurt ruling                         creams, snacks, cakes, egg-free products,
                                                                                frozen beverages, burgers, hot dogs, salads and
Strong store network:                                                           other items. The company offers variety of
                                                                                brands such as Dairy Queen, Orange Julius and
                                                                                Karmelkorn through a range of 6,000 stores, and
Opportunities                      Threats
                                                                                direct operations. In addition, the company sells
                                   Consumer preferences and                     a wide range of products through its website -
Business expansions                                                    IDQ operates in 18
                                   demographic changes
                                                                                countries spread across six continents. The
Strategic agreement                Effective pricing                            company has operations in the US, Canada,
                                                                                Mexico, China, Thailand, Singapore, Australia,
                                                                                Middle East, Europe and others. IDQ is
                                                                                headquartered in Minneapolis, Minnesota, US.

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