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Washington Presentation for CPSC

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Washington Presentation for CPSC Powered By Docstoc
					1
       The Problem
• $700 Billion in Product Liability from
  Consumer Products Annually
• Consumers Are Not Effectively Notified
  Once Product Hazards are Discovered
• Deaths, Injury and Property Damage
  Continue Even After Product Recall



                                           2
    The Problem




Suffocation hazard may not be apparent for months; users
may not find out for years. Recall currently ineffective.
                                                            3
          The Problem




Thirteen children died of suffocation like this between
  1991-1998 because of an ineffective recall.
                                                          4
     The Solution
ReadyTrace Recall Notification System

    • Product Centric Notification
    • No User Registration Required
    • Rapid Simultaneous Notice to
      Products Being Recalled
    • Improves Recall Efficacy
      From 10-30% to 90-100%
                                        5
      The Solution
ReadyTrace Recall Notification System




                                        6
 The ReadyTrace Idea
• Manufacturer notifies ReadyTrace of recall
• Wireless notification of consumers
   – Single transmitting station covering CONUS
   – Product Notice Receivers in products activate alert
   – Consumer directed to recall website or hotline by
     indicia near alert indicator
• Disabling of very dangerous products
• Manufacturer provides instruction or repair kit
  directly to consumers responding to alert

                                                           7
    Value Proposition
• Reduced Recall Costs
  – Eliminates Cost of Registering Users
  – No Recall Notification Costs
• Reduced Product Liability
  – Lower Insurance Premiums
  – Defense to Product Liability Law Suits
• Safety Conscious Public Image

                                             8
  ReadyTrace Transmitter
• Radio Beacon in the central continental U.S.
• Low frequency, frequency-shift-keying signal
  (like that used for submarines) to reach the
  lower 48 states.
• Broadcasts will be repeated to ensure receipt of
  the recall signal.
• After receipt of the signal, the indicator on the
  PNR will be activated only upon product use.
• PNR permanently records receipt of signal for
  evidence purposes.
                                                      9
WWVB Controlled Clocks




                         10
WWVB Transmitter




                   11
WWVB Coverage




(ReadyTrace Signal >100uV/M at midnight for red areas.)

                                                          12
 Government Agencies
Safety Recalls are regulated in the targeted
  markets by the following agencies:
• Consumer Product Safety Commission (CPSC)
  – Juvenile Products
  – Tools, Equipment, and Appliances
• National Highway Transportation Safety
  Administration (NHTSA)
  – Automobiles, Trucks, Buses, Motorcycles
  – Child Car Seats

                                               13
           Legislation
• Proposed recall legislation mandating
  registration cards without marketing survey
  content for certain products is pending.
• A possible alternative to the registration card is
  “electronic” means, including ReadyTrace.
• ReadyTrace will meet with the congressperson
  and senator pushing this legislation in
  Washington, DC to inform them about the
  ReadyTrace capability and its advantages.

                                                       14
ReadyTrace Customers
ReadyTrace customers are all manufacturers of
 products potentially subject to recall. Those
 targeted for initial marketing efforts include:

• Juvenile Products
• Tools and Equipment
• Automotive

Other key industries include sporting goods,
  medical apparatus, and appliances.
                                                   15
      Juvenile Products
• Manufacturers strongly motivated by SAFETY
• Improved efficacy of recall at comparable cost
  will make ReadyTrace products attractive
• Key initial targets for Product Notice Receiver
  (PNR) inclusion have a potential usage of over
  20 million PNR’s/year, and include:
  –   Car Seats
  –   Strollers, Bikes
  –   Cribs, Playyards, Bassinets, Swings, and High Chairs
  –   Toys
                                                         16
  Tools and Equipment
• Manufacturers motivated by possibility of serious
  injury and ability to market improvements.
• Construction companies and unions and
  individual users are more motivated by safety.
• Key products for initial marketing efforts have a
  potential PNR usage of almost 150 million per
  year and include:
  –   Table Saws
  –   Circular Saws
  –   Lawn Mowers
  –   Air Compressors
                                                  17
          Automotive
• Manufacturers are strongly motivated by cost -
  there are 180 million products recalled per year.
• There are over 40 million new automobiles
  made each year, 20 million in the USA.
• This means that there are about 9 recalls per
  year for every new car made in the USA.
• A single chip per vehicle that will handle recalls
  of all components of that vehicle will save much
  more than the cost of incorporating the chip.

                                                       18
  ReadyTrace Products
ReadyTrace Product Notice Receivers (PNRs):

• RT0301- FSK receiver chip with time clock, in-
  use detector, non-volatile memory, wireless
  programming, product disable.
• RT0302 - adds text messaging to RT0301.
• RT0303 - AC powered RT0301.
• RT0304 - interrogates components (automotive).
• RTM01- battery powered self-contained module
  including the RT0301 chip
                                               19
           RT0301 Chip

            VLF           FSK           DATA                       LED0
VLF IN
         DETECTOR        DEMOD         FRAMER                      LED1
                                                                   LED2
                                                          OUTPUT   SOUND
                                                         CONTROL
                                                                   DISABLE

                                    NON-VOLATILE
USRACK   CONTROL         CLOCK
                                      MEMORY



          PRODUCT
                             CONFIGURATION
           DIGITAL
                               INTERFACE
         IDENTIFIER


           WIRELESS
                                                IN-USE
         CONFIGURATION
                                                DETECT
              LINK


                                                                       20
Programming the PNR
                                       COMPUTER              SERVICE
           PROGRAMMING UNIT
                                       NETWORK               CENTER


  USER
TERMINAL


                                                  LABEL

                                       PRINTER




                                                          PRODUCT ID
                         PRODUCTION LINE                   XXXXXXX
                             FLOW

            PRODUCT WITH
           EMBEDDED NOTICE
              RECEIVER




                                                                       21
Child Car Seats




                  22
  Cost-Value Example
CHILD CAR SEAT:
• National Highway Traffic Safety Administration
  (NHTSA) mandated Registration Cards (1993)
• Existing efficacy
  – About 20% registration card return rate to mfgrs.
  – Video news release, no paid advertising
  – Effective notification estimated to be less than 30%
• With ReadyTrace PNR
  – Cost of car seat increased by about $1.50
  – Achieve 90%-100% notification without news release
                                                           23

				
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posted:4/24/2012
language:English
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