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					Keyword Competition                        Searches Sep-10
                          Global MonthlyOct-10                 Aug-10       Jul-10       Jun-10       May-10
                    0.97
[fixed rate secured loans]        170         73        73         73         110            73           73
                    0.91
[home equity fixed rate loans]210            170       140        170         210           140          210
                    0.51          210
[student loan consolidation fixed rate] 140             91        110         140           210          140
                      0.9
[fixed rate second mortgages]260             170       170        210         170           170          210
                    0.92
[30 year fixed rate mortgages]480            320       260        320         260           320          390
                     student loan consolidation]
[fixed rate private0.67           320        210       210        210         210           210          260
                    0.93
[home equity loan fixed rate] 390            260       170        260         210           170          260
                     of credit fixed rate]
[home equity line 0.93            260        210       210        210         210           170          210
                    0.94
[fixed rate home equity line of390 credit]   390       320        390         320           260          390
                    0.84
[30 year fixed rate mortgage rate]210        140        91        110         170            91          110
                    0.95
[home equity fixed rate loan] 590            260       210        480         590           480          590
                      0.9
[fixed rate remortgage]          1000        480       320        320         260           590          260
                    0.89
[fixed rate remortgages]          590        480       320        320         210           480          210
                    0.95
[fixed rate home equity loan]    1300        880       720        880        1000           880        1000
                      0.9         260
[30 year fixed rate mortgage rates]          390       390        260         210           210          210
                      0.8
[fixed rate home equity]          480        210       210        260         320           260          320
                     mortgage] 480
[fixed rate second0.92                       260       210        260         320           260          320
                    0.96
[fixed rate home equity loans]   1000        390       390        720         720           720          720
                    0.88
[fixed rate mortgage comparison]  480        140       140        170         140           170          170
                    0.92
[fixed rate equity loans]         260        210       210        210         210           210          260
                    0.91
[fixed rate refinance]            390        320       170        260         260           210          320
[fixed rate heloc] 0.93           390        390       320        320         320           320          320
                     rate         110
[low interest fixed0.98 credit card]          58        73         73           73           73           73
                    0.98          170
[interest only fixed rate mortgages]          73        73         91           91           91           91
                    0.95
[low fixed rate mortgage]         320        110        58         73         110           140          110
                    0.95
[long term fixed rate mortgages]  390         46        58         73           58           58           73
                    0.89
[15 year fixed rate mortgages]390            260       170        210         210           210          210
                    0.97
[40 year fixed rate mortgages]260            170       140        140         140           170          140
[30 year fixed rate]0.97         1300       1300      1000       1600        1300          1000        1000
                    0.98
[fixed rate credit card]         1600       1300      1000       1300        1000          1300        1000
                    0.93
[home equity fixed rate]          390        320       210        260         320           210          260
                    0.92
[fixed rate mortgage deals] 2400             260       590        260         260           210          260
                    0.91
[low fixed rate credit card] 320             260       170        260         170           260          260
                    0.89
[fixed rate mortgage quote] 590              210       210        210         210           210          320
                    0.91
[fixed rate mortgage]            9900       3600      2900       2900        3600          2900        2900
                    0.95
[best fixed rate remortgage] 390             390       260        210         140           140          140
                    0.94
[compare fixed rate mortgages]    880        260       590        260         320           260          320
                    0.94
[cheapest fixed rate mortgages]   720        210       590        260         210           210          210
                    0.92
[5 year fixed rate mortgage] 2400            480       720        480         590           480          480
                    0.99
[fixed rate credit cards]        2400       1600      1600       1600        1600          1600        1600
[loans fixed rate] 0.93           720        260       210        320         260           260          320
                    rate
[best 5 year fixed 0.97 mortgage]1300         91       480        110         110            91           91
                    let mortgages] -
[fixed rate buy to 0.71           210            -         -            -            -            -
                    0.98
[5 year fixed rate mortgages] 590            110       480       110           91          110            91
                    0.94
[low fixed rate mortgages] 480               260       210       260          260          210           260
                      0.9
[fixed rate mortgage rate]        480        210       170       210          170          170           210
                    0.95
[fixed rate student loans] 1000             720      880       1600       1600        880        590
                    0.89
[10 year fixed rate mortgage] 2400          720      880        880        880        590        480
                    0.93
[2 year fixed rate mortgage] 880            260      590        210        210        210        210
                    0.98
[3 year fixed rate mortgages] 210            73       73         73         73         73         73
                    0.91
[fixed rate home mortgage] 320              260      210        260        210        210        260
                    0.93         36 -
[fixed rate balance transfer credit cards]      -          -          -          -          -
                    0.93
[3 year fixed rate mortgage] 720            260      590        210        210        170        170
                    mortgages] 480
[lowest fixed rate 0.93                     260      210        260        210        210        260
                    0.93
[fixed rate mortgage rates] 1000            590      880        590        480        480        390
                    let mortgage]
[fixed rate buy to 0.95        320           73       73         91         73         91         91
                    0.51
[fixed rate offset mortgages] 170 -             -          -          -          -          -
                    0.93
[cheapest fixed rate mortgage] 880          260      590        260        210        210        260
                    0.94
[fixed rate equity loan]       390          260      210        260        260        210        320
                    0.94      1300
[best fixed rate mortgage deals]            260      590        260        260        260        320
                    0.91
[fixed rate mortgages]       12100         1900     2400       1900       2400       2400       1900
                     mortgage] 320
[current fixed rate0.88                     210      170        170        140        140        170
                    mortgage] 1000
[lowest fixed rate 0.94                     480      720        320        320        260        320
                    0.83
[fixed rate mortgage best]     320           91       73        110         73         46        170
                    0.93
[cheap fixed rate mortgage] 720             210      170        210        210        210        260
                    0.95
[fixed rate mortgage loan]     720          260      170        480        590        590        590
                    credit
[lowest fixed rate 0.92 card] 210           260      170        260        170        170        170
                    0.98
[cheap fixed rate mortgages] 720            140      480        170        140        140        140
                    0.91
[best fixed rate mortgage] 2900             590      880        720        880        880       1000
                    0.96
[fixed rate student loan]      480          260      260        590        480        260        260
                      rate     320
[interest only fixed 0.9 mortgage]          170      140        170        170        170        210
[lowest fixed rate] 0.78       170           91       73         91         73         58         91
                    0.89
[best mortgage fixed rate]     390          170      170        170        140        110        140
                    0.91
[fixed rate home loans]       1000          320      320        320        320        260        260
                    0.93
[25 year fixed rate mortgage] 880           320      590        260        260        210        260
                    0.99
[2 year fixed rate mortgages] 210            73       73         91         73         73         73
                    0.91
[10 yr fixed rate mortgage] 320             210      170        210        170        170        170
                    0.92
[10 year fixed rate loan]      210          170      170        260        260        140        210
                    let]
[fixed rate buy to 0.14        170 -            -          -          -          -          -
                    credit
[lowest fixed rate 0.97 cards] 210           46       58         58         58         91         73
[fixed rate loans] 0.95       1900          720      720       1000        880       1000       1000
                    0.89
[compare fixed rate mortgage]  590          170      140        110        170        140        140
                    0.91
[30 yr fixed rate mortgage] 390             260      320        320        260        260        260
                    0.93
[10 year fixed rate mortgages]720           260      590        320        260        170        210
[mortgages fixed rate]0.9      720          260      210        320        210        210        260
                    0.93
[fixed rate mortgage deal]     590          210      170        210        210        210        210
                      0.8
[fixed rate line of credit]    110          110      110        110         91         91         91
                    0.53
[year fixed rate mortgage] 1300             210      170        210        170        170        210
                     rate]
[credit cards fixed0.89        210          170      140        170        140        110        140
                    0.91       590
[fixed rate interest only mortgage]         210      170        170        170        140        210
[5 year fixed rate]0.82        390          140      110        140        110         91        140
                    0.93
[30 year fixed rate mortgage] 1900         1300     1600       1900       1900       1600       1600
                    0.93
[15 year fixed rate mortgage] 1000          590     1000        880        880        880        720
                    rate       260
[low interest fixed0.93 credit cards]   260   140   260   210   170   210
                   0.91
[20 year fixed rate mortgage] 480       320   260   390   390   320   320
                   0.88
[fixed rate interest]          390      140   140   140   140   110   170
                   0.87
[fixed rate offset mortgage] 320        110   140   110   110   140   110
                   mortgage] 170
[jumbo fixed rate 0.83                  110    91    91   140    91   140
                   0.91
[best fixed rate mortgages] 3600        390   720   390   320   260   320
                   0.91
[credit card fixed rate]       260      170   170   210   210   140   260
    Apr-10       Mar-10       Feb-10       Jan-10       Dec-09       Nov-09Ad Share              E
                                                                                      Search Sharestimated Avg. CPC
        73           73           73           73           58           58-          -          $92.71
      210          170           170          170          170          170-          -          $74.03
        73           73           58           91           73           73-          -          $64.56
      210          170           170          170          210          140-          -          $45.91
      320          390           480          390          480          320-          -          $41.73
      210          480           260          320          260          320-          -          $41.43
      210          210           210          720          880          480-          -          $32.66
      210          320           260          260          260          210-          -          $32.40
      320          390           390          390          320          320-          -          $29.54
      170          110           110          110          110           91-          -          $26.59
      590          590           590          590          480          590-          -          $25.70
      210          260           260          260          210          260-          -          $25.68
      210          210           210          210          260          210-          -          $25.57
      880         1000          1000          880          880          880-          -          $25.18
      260          210           260          260          320          260-          -          $24.08
      590          320           320          260          320          210-          -          $21.72
      320          320           320          320          260          320-          -          $21.59
      720          720           880         1300        1300          1000-          -          $21.21
      170          170           140          140          140          170-          -          $20.93
      210          260           210          210          210          210-          -          $20.91
      260          260           260          260          320          320-          -          $20.77
      320          320           320          320          320          320-          -          $20.72
        73           91           58          170          140           73-          -          $20.72
        91           91           91           91           73           91-          -          $20.60
      110          110           110          110          110          260-          -          $20.25
        73           58           58           46           46           91-          -          $19.59
      210          260           210          210          260          210-          -          $19.10
      170          140           140          140          140          110-          -          $18.65
      880          880           880          720          590          590-          -          $18.56
     1000         1000          1000         1300        1000          1000-          -          $18.46
      260          260           260          210          260          210-          -          $18.26
      320          320           260          260          260          320-          -          $18.23
      210          260           260          260          260          320-          -          $18.10
      210          320           480          260          260          260-          -          $17.87
     2900         2900          2900         2900        5400          6600-          -          $17.85
      140          110           110          110          110          110-          -          $17.56
      210          260           260          320          210          320-          -          $17.19
      210          260           260          260          260          210-          -          $17.13
      480          480           480          480          480          320-          -          $16.73
     1600         1900          1900         1900        1900          2900-          -          $16.19
      320          320           260          480          880          720-          -          $16.12
        91           91          110           73          110           58-          -          $16.08
-            -            -            -            -            -         -          -          $16.08
       73           91           91           91           73           73 -          -          $15.58
      210          320          260          260          320          210 -          -          $15.55
      210          170          210          170          170          170 -          -          $15.44
     480        390        320        880       1000       1000   -   -   $15.27
     390        390        390        390        390        320   -   -   $15.05
     210        210        210        210        260        170   -   -   $14.85
      73         73         73         73         73         58   -   -   $14.85
     260        260        210        210        260        260   -   -   $14.83
-          -          -          -          -          -          -   -   $14.81
     210        210        210        260        260        210   -   -   $14.76
     210        260        260        260        260        260   -   -   $14.73
     480        480        480        480        390        390   -   -   $14.70
      91         91         91         73         73         73   -   -   $14.60
-          -          -          -          -          -          -   -   $14.59
     320        260        260        320        260        260   -   -   $14.54
     320        320        320        390        880        480   -   -   $14.50
     260        260        260        210        210        210   -   -   $14.12
    1900       1900       1900       1900       1900       1900   -   -   $14.07
     210        210        210        210        210        260   -   -   $13.90
     390        390        390        390        390        390   -   -   $13.80
      91         91         91        110         91        110   -   -   $13.79
     260        260        260        260        260        210   -   -   $13.65
     590        590        480        590        480        590   -   -   $13.57
     140        210        140        170        170        210   -   -   $13.53
     140        170        140        110        110        110   -   -   $13.49
     720        720        880        720        720        720   -   -   $13.17
     210        260        320        260        880        720   -   -   $12.87
     210        210        210        210        210        210   -   -   $12.85
      73         91         73        110        110         46   -   -   $12.84
     170        170        140        210        210        210   -   -   $12.84
     260        390        720        260        260        320   -   -   $12.81
     260        260        260        260        210        210   -   -   $12.78
      73         73         73         73         58         73   -   -   $12.46
     170        170        260        210        170        170   -   -   $12.34
     170        170        170        170        140        140   -   -   $12.34
-          -          -          -          -          -          -   -   $12.31
      58         91        110         91        110        110   -   -   $12.15
     880        880        880        880        880        880   -   -   $12.14
     140        140        140        140        170        170   -   -   $12.05
     260        260        320        260        260        260   -   -   $12.04
     210        260        260        260        210        260   -   -   $11.99
     210        260        260        210        260        210   -   -   $11.92
     210        210        260        260        320        260   -   -   $11.52
     110        140        110         91        110         91   -   -   $11.31
     210        210        170        210       1900       2400   -   -   $11.27
     170        170        140        170        170        170   -   -   $11.22
     210        210        210        210        260        210   -   -   $11.13
     110        110         91        110        140         91   -   -   $11.11
    1600       1600       1600       1900       1900       1900   -   -   $10.99
     720        720        720        880        720        880   -   -   $10.87
210   260   260   320   210   210   -   -   $10.84
320   320   260   260   320   260   -   -   $10.69
170   170   170   140   170   140   -   -   $10.62
140   140   140   140   110   110   -   -   $10.58
110   110    91   110   140   110   -   -   $10.48
320   320   320   320   320   320   -   -   $10.42
260   210   210   210   260   210   -   -   $10.31
           Local Monthly
Extracted From Webpage Searches
-                  73
-                 170
-                 110
-                 170
-                 390
-                 260
-                 320
-                 210
-                 320
-                 110
-                 480
-                 320
-                 260
-                 880
-                 260
-                 320
-                 320
-                 720
-                 170
-                 210
-                 260
-                 320
-                  91
-                  91
-                 110
-                  58
-                 210
-                 140
-                1000
-                1000
-                 260
-                 320
-                 260
-                 260
-                3600
-                 170
-                 320
-                 260
-                 480
-                1900
-                 390
-                 110
-                   5
-                 140
-                 260
-                 170
-    880
-    590
-    260
-     73
-    260
-     28
-    260
-    210
-    480
-     73
-      0
-    320
-    320
-    260
-   1900
-    210
-    390
-     91
-    210
-    480
-    170
-    170
-    720
-    390
-    210
-     73
-    170
-    320
-    260
-     73
-    170
-    170
-     36
-     73
-    880
-    140
-    260
-    260
-    210
-    210
-    110
-    480
-    140
-    210
-    110
-   1600
-    880
-   210
-   320
-   170
-   110
-   110
-   390
-   210

				
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