Marketing-Planner-Tactical

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					                                                                                           20XX Marketing Master Plan
(A) Company:                                                                                                (B)          20XX Sales Goal                                                      Percentage of Sales Goal

    Author:                                                                                                 (C) 20XX Marketing Budget                     $0
    Date:                                                                                                         (3-5% of sales goal recommended)

                                                                                                                            Months (January - December 2012)
(D) Marketing Activities                                             JAN        FEB        MAR        APR         MAY           JUN           JUL         AUG           SEP        OCT        NOV          DEC       Total $
    x = Activity/Time scheduled    $ = Cash budgeted --- >      x      $   x      $   x      $   x      $   x        $      x      $      x     $    x         $   x      $   x      $    x      $     x     $            (E)
    Identity Materials
    Branded Apparel                                                                                                                                                                                                      $0.00
    Stationery (Business Cards/Letterhead/Envelopes )                                                                                                                                                                    $0.00
    Pocket Folders/Memo Pads                                                                                                                                                                                             $0.00
    Promotional Products                                                                                                                                                                                                 $0.00
    Capabilities Materials (brochures, flyers, sell sheets)                                                                                                                                                              $0.00
    Vehicle/Window Graphics/Signage (interior & exterior)                                                                                                                                                                $0.00

    Customer Retention/Communications
    Direct Mail (Targeted/Seasonal)                                                                                                                                                                                      $0.00
    Customer Appreciation                                                                                                                                                                                                $0.00

*   Customer Analysis/Profiling                                                                                                                                                                                          $0.00

*   Email Marketing                                                                                                                                                                                                      $0.00
    Client Education; Webinars/Seminars                                                                                                                                                                                  $0.00
    Newsletters                                                                                                                                                                                                          $0.00
    Customer Survey                                                                                                                                                                                                      $0.00

    Web Marketing
    Website Update & Refresh (Content, Galleries, Banner Ads)                                                                                                                                                            $0.00
    Local Search Marketing (Claim Google Places)                                                                                                                                                                         $0.00
    Search Engine Marketing/Pay-Per-Click                                                                                                                                                                                $0.00
    Search Engine Optimization (links, keywords, etc.)                                                                                                                                                                   $0.00
    Social Media (Facebook, LinkedIn, Twitter)                                                                                                                                                                           $0.00
    YouTube Video                                                                                                                                                                                                        $0.00
    Blog                                                                                                                                                                                                                 $0.00

    Lead Generation Tools & Campaigns
    Telemarketing Program                                                                                                                                                                                                $0.00
    Business Networking (Chamber of Commerce, BNI, etc.)                                                                                                                                                                 $0.00
* Multi-Channel Marketing (PURL campaign)                                                                                                                                                                                $0.00
    Direct Mail Program                                                                                                                                                                                                  $0.00
    Target Marketing (pkg. with promo. Prdt.)                                                                                                                                                                            $0.00
    Cross Promotions                                                                                                                                                                                                     $0.00

    Products/Services Promotions
    Misc.                                                                                                                                                                                                                $0.00
    Misc.                                                                                                                                                                                                                $0.00
    Misc.                                                                                                                                                                                                                $0.00
    Misc.                                                                                                                                                                                                                $0.00
    Misc.                                                                                                                                                                                                                $0.00
    Misc.                                                                                                                                                                                                                $0.00
    Misc.                                                                                                                                                                                                                $0.00
    Misc.                                                                                                                                                                                                                $0.00

    Advertising
    Print                                                                                                                                                                                                                $0.00
    Broadcast Media (radio/television advertising)                                                                                                                                                                       $0.00
    Trade Show                                                                                                                                                                                                           $0.00
    Yellow Pages (print and online)                                                                                                                                                                                      $0.00
    Outdoor Media

    Public Relations
    Guest Articles (print media)                                                                                                                                                                                         $0.00
    News Releases (announcements, milestones, etc.)                                                                                                                                                                      $0.00
    Open House (relocation, anniversary, etc.)                                                                                                                                                                           $0.00
    Community Goodwill                                                                                                                                                                                                   $0.00


    Monthly Cash Budget                                         $0         $0         $0         $0         $0             $0            $0          $0            $0         $0         $0           $0

*                   See your Allegra Representative                                                                                           Total Investment                                               (F)                 $0

				
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