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Marketing Tactical Plan NOTES Instructions: Use this template to track the marketing tactics you need to complete as you carry out your marketing strategy. Status key: On track Minor glitches that need attention but will not delay the deliverable Major glitches that need attention and will (or most likely will) delay the deliverable Item 15-Feb 22-Feb 29-Feb 7-Mar 14-Mar 21-Mar 28-Mar 1. Your Target Audience Questionnaire - This was the questionnaire I gave you last year. The complete document must be filled out. NOT written on but typed. It must make sense so please proof read. 2. Your Team Display - This is your 3 sided board. Do you have everything in place? Nice pictures? 3. Redesign your product - Have you redesigned your packaging or product? Where is the mock-up? 4. Brochure for company - You should have a color brochure for your company. You will need to make at least 50 copies of these brochures to give out at the marketing fair on March 30th. 2010. Item 15-Feb 22-Feb 29-Feb 7-Mar 14-Mar 21-Mar 28-Mar 5. Marketing Tracking Sheet - Track your work until the day of the marketing Fair. Where is this sheet? I need to see all the work you say you have done for this marketing fair and product work. Remember you are paid $25 per hour and thus, you must have the complete amount you would of made. 6. Labels and Stickers - Labels and stickers are a great way for companies to advertise. It is inexpensive yet it gets the word out! 7. Business Cards - Where are your business cards? You must have no less than 25 at the table on the 30th! 8. Flyers - The flyer is to advertise your product? How will you advertise your product? 9. Marketing Flyer - The marketing flyer advertises the event. Do you have them ready? You will need to send them to your contact person at your company. They will need to advertise in their bulletins to their employees and request that if they send out a flyer or new release that they also please announce the Market Fair. Item 15-Feb 22-Feb 29-Feb 7-Mar 14-Mar 21-Mar 28-Mar 10. Business Invitation - Did you invite your business contact person and other staff people? Who is coming? 11. Thank you Letter - Did you send out a thank you letter by email or USPS? Let me see the letter. If you did not then complete now. 12. Survey for Trends. Have your researched this trend yet? What do you have for your survey? 13. Your commercial - You will need to have the commercials DONE March 19th. 2010. We need to make sure that all commercials will work properly, that each one represents the company in a fair and professional manner, and that you have an over all enlightened video. Item 15-Feb 22-Feb 29-Feb 7-Mar 14-Mar 21-Mar 28-Mar 14. Any other thing Marketing.- What else have you done to make sure your display and marketing fair section is the BEST? How will your table be displayed? Are you serving anything at your table like pie, have cups, plates, forks? What about WEST MARINE have displays? Starbucks? Coupons? Mystery Spot- coupons and free admissions for a raffle? What else people? Did your brothers, cousins, dads, moms come through with information and materials? 15. Did you get the WHITE table cloth for your display? 16. Dressing for the event? What will you wear that will match your partner? 17. Business Report Completed and placed in both partners binders. 18. Tactical Marketing Plan - Pre-set form __________________________
"marketing for teams (Excel)"