West Coast Financial
Real Estate Consultants
Realtor Lonie Dachnowski
(888) 623-3274 or LonieHomeSales@aol.com
RWR Brokers, Inc Los Angeles/Ventura Office
16461 Sherman Way, Suite 350
Van Nuys, CA 91406
West Coast Financial was established in 2008. It was established as a real
estate consulting firm to help represent real estate buyers, sellers and
developers using cutting "Edge" technology, networking and marketing
skills to achieve their goals. We hope to earn your business.
* Realtor- National and California Association of Realtors.
* California Resident since 1978.
* Sales approaching $200 Million.
* Over 11 years in the real estate industry.
* Friendly and Helpful.
As a member of the National Association of Realtors and the California
Association of Realtors Lonie and his team are proud to be working in such
an exciting field where him and his team get to help people achieve their
goals and provide solution to unanswered questions. Lonie has lived
throughout Los Angeles and Ventura County (Westlake Village, Simi
Valley, Thousand Oaks, Moorpark, Ventura, Santa Clarita) and there in no
better place for friends, family and business.
In the late 90's Lonie received his real estate license. Starting as an assistant
to one of the top producers in the area he learned what it took to succeed in
this industry, a lot of hard work. Lonie was recruited by one of the top
builders in Los Angeles and Ventura County and successful marketed and
sold high end semi- custom residential homes in one of the most competitive
markets in California.
Lonie has worked with hundreds of clients over the years as well as
developers to achieve their goals. If you are looking for a “Hands on and roll
up your sleeves” realtor, Lonie is that person. With sales approaching
$200,000,000 your transaction will close smoothly and on time.
Lonie and his team are New Home Experts. From first time home buyers to
multi-million dollar development sales. Our team has over a decade of
residential sales experience to help achieve your goals.
We hope to earn your business!
It is the mission of Lonie Dachnowski and his Team to consistently provide
the highest quality, most innovative and exceptional real estate service
available anywhere in the Ventura or Los Angeles County, and surrounding
Our clients needs always come first. We will strive to always provide value
far in excess of our clients expectations. Our constant goal is mutual respect,
and long term relationships that are beneficial to all parties.
Our operation will be a great place to work and do business. We will be
positive, helpful, and enthusiastic at all times – always focusing on
solutions, not challenges. We will take care of business first and foremost,
but have fun and enjoy ourselves in the process. We will run a clean,
organized, and efficient operation, and always adhere to the highest
standards of integrity and ethical business practices.
We will never rest on our accomplishments. We will constantly strive to
create, develop, and implement new ideas, strategies, and services that will
benefit our clients. We will continue to seek continuing education in all
aspects of our business to increase the level of service we offer our clients.
¦Honesty & Integrity at all times and in all situations.
¦Continually improve our services to exceed our clients expectations.
¦Create and nurture a fun, exciting, creative and productive work
¦Tirelessly pursue personal & Team growth while reaching well-formulated
¦Work with only the most enjoyable and motivated clients and co-workers.
Testimonials From Previous Clients
"A big thank you to all of you for your extraordinary efforts. You guys were terrific to
work with and each of you brought outstanding skills and a willingness to go the extra
mile to get our home sold. We want you to know that we very much appreciate all that
you have done. We will not hesitate to recommend you to others. "
Seller- Chris & Kelly Anderson Los Angeles San Fernando Valley 2010
"Thank you again for all your effort towards the speedy sale of our home. It was a
pleasure to do business with you, and your dedication and professionalism to your work
is truly admirable and highly appreciated. we will not hesitate to recommend your
Seller Alex Pollock Ventura County Simi Valley 2009
We wanted to commend Lonie and his team for the wonderful job he did helping us sell
our home. He tirelessly made himself available during the entire process and closing
process. Despite his always professional demeanor, I managed to make him laugh and we
had a great experience selling our home. Lonie's positive "can do" attitude and smile even
transcended over the telephone. When we received the offer on our home the inspections,
repairs, and closing was 100% smooth with no issues. The entire staff was fantastic to
work with. Many, many thanks!
Seller- John William Ryan Los Angeles County 2010
"From our first contact with Lonie at West Coast Financial, he asked smart questions and
made a genuine effort to understand our needs in a home (and indeed he found us the
right one). By the same token, he made sure that we had a good grasp of the local market
in Santa Clarita and has assisted us in every step of the process of buying. Especially
helpful to us was the fact that Lonie was readily available by email or phone, whenever
we had a question. He made the process, which ended up taking many months to locate
the right home, a thoroughly enjoyable one, and his optimism and overall good attitude
were, frankly, priceless and kept us going when it seemed we might never find what we
wanted. We can't recommend him highly enough, whether you are planning a sale or a
purchase of a home; he is truly devoted and quite good at what he does."
Buyer- Jenny & Frank Sommerlind Los Angeles County Santa Clarita 2010
"We have a friend that needs help finding a home and you were the first person we
thought of. We also owe you a big thanks for all your support and time, it was absolutely
wonderful finding a home with your help".
Buyer- Sonia Ruchir Los Angeles County Santa Clarita 2010
Pricing your home correctly from the very start is the single most important
thing you can do to ensure a successful sale - one that is quick and puts the
most money in your pocket. Homeowners are often tempted to set the initial
list price higher than fair market value because they think they can simply
lower the price later if the property doesn't sell. Most people don't realize,
however, that setting the price too high in the beginning can drastically
increase the time it takes to sell and typically achieves a final sale price that
is well below market value.
· The higher the list price, the more buyers will automatically exclude your
property from consideration. By pricing your property at fair market value,
you increase the number of potential buyers.
· A listing generates intense interest during its first two weeks on the market,
but activity drops off by more than 80% in the third week and beyond -
subsequent price reductions notwithstanding. A property that is priced too
high will not get the necessary attention during this critical period of peak
· Buyers are wary of price-reduced property, thinking something might be
wrong with it or that it may still be priced too high. Statistics clearly indicate
that the longer a property is on the market, the lower the final sale price will
be. Properties that sell in the first four weeks typically achieve a sale price
within 1.9% of their fair market value. This discount increases to 3.6% after
four weeks on the market, 5.6% after 12 weeks, and 8.9% after 24 weeks!
By pricing your home correctly from the start, you greatly increase your
chances of selling your home faster and for more money.
As experts in your neighborhood, my team and I have the knowledge and
experience to choose the best list price for your property. Our goal is to
maximize your proceeds while minimizing the time it takes to sell your
The value I find in doing a thorough Comprehensive Market Analysis, is the
fact that I don’t set the price the seller sets the price. It is up to me to provide
the information so a seller can make the best and most informed decision as
it relates to what price to set. When I produce a well thought-out and well
supported Comprehensive Market Analysis, I am providing the seller the
best opportunity to understand the market the way I do.
An overly aggressive price prevents a home from taking advantage of key
drivers in marketing and timing. It is well known that regardless of a
properties price point, a home attracts the most attention, excitement and
interest when it first comes on the market.
There are differences between what homes are listed for and what homes sell
for. The value of a home is best determined by what other homes sell for.
For the most part the public eye is aware of what homes in their
neighborhood are listed for. This is why if you want to sell, it is important to
have a Comprehensive Market Analysis done on your home. To assure you
that your property is marketed to its fullest potential and to obtain the
highest possible market value, I have a detailed and effective marketing
Sell My Home Now!
This is one of the most aggressive marketing plans on the market today!
There are two ways to sell a home in today's market. The first way is to
advertise and wait for a buyer to come to you and hope the home sells. The
second way is to spend time aggressively looking for other real estate
Brokers that have perspective buyer for your home. I've picked the second
way! I will not only advertise the property on the top rated web sites but I
will also contact the top Brokers in your area to find the buyer for your
My Objectives Are the following:
1. To find out what is the best plan of action for you as a seller Standard
Sale, Loan Modification or Short Sale.
2. To assist in getting as many qualified buyers as possible through your
front door until it is sold.
3. To communicate to you weekly the results of our marketing plan.
4. To assist you in negotiating the highest dollar value between you and the
1# Passive Marketing- Most agents do the same thing!
They put your home in the MLS, put up a sign, hold open houses and send
out some post cards. We have a time tested Passive Marketing Plan that
includes, Multiple Listing Service (MLS) through your local MLS and
surrounding areas, Single Property Websites, Virtual Tours, Flyers, I-Phone
Flyers, Professional photograph and Post Cards. Top Website Advertisement
on: Realtor.com, Zillow.com, Yahoo.com, Trulia.com,
RealEstateBuyersGuide.com Google Base, Craigslist, Facebook, Youtube
and 100's more. We syndicate our time tested flyers and email campaigns to
100's of websites throughout the world.
2# Active Marketing- Aggressively looking for a qualified buyer for your
Buyer email campaigns to your zip code, surrounding areas, past clients,
current clients, social media, networking, telemarketing, zip code advertising
on real estate related sites for specific zip codes and hold an active open
house to get the word out.
3# Attack the other Brokers!
Want your home sold fast? Market to the people who have willing and
qualified buyers for your home. We market to others brokers because they
have already gone through the process of qualifying their buyers. In most
cases buyer look at between 8 and 12 homes before making a decision. So
when we get a buyer for your home they might still need to get a loan and
want to see a few more homes before making a decision. Our goal is to find
another broker who has a ready and willing buyer who has been qualified
and can close within the sellers time frames.
Getting the home ready to go on the market.
Prepare CMA and work with the seller to achieve the highest asking price.
Sign Listing Agreement
Seller Disclosure Reports
Order preliminary Title Report
Consult seller on interior and exterior for best showing presentation
Install for sale sign
Install Lock box if necessary
Order Virtual tour
Order Post Cards
Order features & highlights picture card for sellers home.
Schedule Broker Caravan open
Schedule Active open house
Report to seller about open house and brokers open
The home goes on the market.
Syndication of Flyers to Facebook, Craigslist, Youtube and 100’s of additional internet
I Phone Flyers
Distribute flyers and post cards.
Single property website
Promote your home at networking events.
Review market condition and listing price to mitigate any loses
Sellers estimated proceeds from sale.
Continue campaigns until the property is sold.
*Buyer Email Campaigns
*Broker Email Campaigns
*Promote your home at networking events.
Report to seller traffic and market conditions weekly.
The right sales price is really what attracts the maximum number of
qualified buyers within a time frame that suits the sellers' needs. Pricing
strategy depends on the market conditions at the time your home is put up
for sale. It can best be determined by an agent who is active in the market,
who constantly views homes and is monitoring the changing market
conditions. No amount of marketing will sell an over priced home, that's
why it very important that we work together to get your home sold.
Marketing your home is an art and everybody has different tastes. If your
taste differs please let me know and if it makes sense I'll include it in our
Ultimate Virtual Tour
Broker to Broker
Preparing Your Home Exterior
• House number should be easy to read.
• Lights on timers to ensure house is lit up after sunset.
• Eaves, troughs, and down spouts in good repair.
• Garage/car port clean and tidy.
• Litter picked up.
• Cracked or broken window panes replaced.
• Doorbell and door hardware in good repair.
• Touch up trim paint on doors, window frames, fascia, etc.
• Mow, edge and weed the lawn frequently until the home is sold.
• Overgrown shrubbery should be cut back to show as much of the exterior
• A low-cost investment in seasonal flowers or ground cover will add a
• Inspect the roof for necessary repairs and any visible broken shingles or
• Stucco water stains can be repaired using a mild bleaching agent.
• Fences should be mended and painted.
• Wash all windows inside and outside.
• Lights should be on and drapes should be left open during daylight.
• Heat set at a comfortable temperature.
• Fresh flowers/plants in various rooms.
• Chipped plaster and paint touched up and repaired.
• Doors and cupboards properly closed.
• Leaky taps and toilets repaired.
• Burned out light bulbs replaced.
• Squeaky doors oiled.
• Mirrors, fixtures, and taps cleaned and polished.
• Seals around tubs and basins in good repair.
• Floors cleaned, garbage containers emptied.
• Inside of closets and cupboards neat and tidy.
• Valuable property, out of reach, out of sight, or locked away.
• Pets absent, where possible, or contained during showings.
• All torn screens should be repaired or replaced.
• Avoid repainting the entire house unless current colors are very loud or
• White or light pastels are the easiest to work with and they make your
rooms look larger.
• Fireplace lit in cooler weather.
• Air conditioner turned on in warm weather.
• Countertops neat and polished.
• Appliances cleaned.
• Inside of closets and cupboards neat and tidy.
Realtor Lonie Dachnowski
(888) 623-3274 or LonieHomeSales@aol.com