The Bing homepage features an image or video that
Slogan Bing and decide
Type of site Web search engine
Available language(s) 40 languages
Created by Microsoft
Launched June 3, 2009; 2 years ago
Alexa rank 27 (April 2012)
Current status Active
Bing (formerly Live Search, Windows Live Search, and MSN Search) is a web search
engine (advertised as a "decision engine") from Microsoft. Bing was unveiled by
Microsoft CEO Steve Ballmer on May 28, 2009 at the All Things Digital conference in
San Diego. It went fully online on June 3, 2009, with a preview version released on
June 1, 2009.
Notable changes include the listing of search suggestions as queries are entered and a list
of related searches (called "Explore pane") based on semantic technology from
Powerset that Microsoft purchased in 2008.
On July 29, 2009, Microsoft and Yahoo! announced a deal in which Bing would power
Yahoo! Search. All Yahoo! Search global customers and partners are expected to have
made the transition by early 2012.
In October 2011, Bing announced it is working on new back-end search infrastructure,
with the goal of delivering faster and slightly more relevant search results for users.
Known as “Tiger,” the new index-serving technology has being incorporated into Bing
globally, since August 2011.
MSN Search homepage in 2006
Windows Live Search homepage
Live Search homepage, which would help to create the Bing homepage later on.
MSN Search was a search engine by Microsoft that consisted of a search engine, index,
and web crawler. MSN Search first launched in the third quarter of 1998 and used search
results from Inktomi. In early 1999, MSN Search launched a version which displayed
listings from Looksmart blended with results from Inktomi except for a short time in
1999 when results from AltaVista were used instead. Since then Microsoft upgraded
MSN Search to provide its own self-built search engine results, the index of which was
updated weekly and sometimes daily. The upgrade started as a beta program in
November 2004, and came out of beta in February 2005. Image search was powered by a
third party, Picsearch. The service also started providing its search results to other search
engine portals in an effort to better compete in the market.
Windows Live Search
The first public beta of Windows Live Search was unveiled on March 8, 2006, with the
final release on September 11, 2006 replacing MSN Search. The new search engine used
search tabs that include Web, news, images, music, desktop, local, and Microsoft
In the roll-over from MSN Search to Windows Live Search, Microsoft stopped using
Picsearch as their image search provider and started performing their own image search,
fueled by their own internal image search algorithms.
On March 21, 2007, Microsoft announced that it would separate its search developments
from the Windows Live services family, rebranding the service as Live Search. Live
Search was integrated into the Live Search and Ad Platform headed by Satya Nadella,
part of Microsoft's Platform and Systems division. As part of this change, Live Search
was merged with Microsoft adCenter.
A series of reorganisations and consolidations of Microsoft's search offerings were made
under the Live Search branding. On May 23, 2008, Microsoft announced the
discontinuation of Live Search Books and Live Search Academic and integrated all
academic and book search results into regular search, and as a result this also included the
closure of Live Search Books Publisher Program. Soon after, Windows Live Expo was
discontinued on July 31, 2008. Live Search Macros, a service for users to create their
own custom search engines or use macros created by other users, was also discontinued
shortly after. On May 15, 2009, Live Product Upload, a service which allowed merchants
to upload products information onto Live Search Products, was discontinued. The final
reorganisation came as Live Search QnA was rebranded as MSN QnA on February 18,
2009, however, it was subsequently discontinued on May 21, 2009.
Microsoft recognised that there would be a brand issue as long as the word "Live"
remained in the name. As an effort to create a new identity for Microsoft's search
services, Live Search was officially replaced by Bing on June 3, 2009.
Yahoo! search deal
On July 29, 2009, Microsoft and Yahoo! announced that they had made a 10-year deal in
which the Yahoo! search engine would be replaced by Bing. Yahoo! will get to keep 88%
of the revenue from all search ad sales on its site for the first five years of the deal, and
have the right to sell adverts on some Microsoft sites. Yahoo! Search will still maintain
its own user interface, but will eventually feature "Powered by Bing™" branding.
All Yahoo! Search global customers and partners are expected to be transitioned by early
Before the launch of Bing, the marketshare of Microsoft web search pages (MSN and
Live search) had been small but steady. By January 2011, Experian Hitwise show that
Bing's market share had increased to 12.8% at the expense of Yahoo and Google. Bing
powered searches also continued to have a higher "success rate" compared to Google,
with more users clicking on the resulting links. In the same period, comScore’s “2010
U.S. Digital Year in Review” report showed that "Bing was the big gainer in year-over-
year search activity, picking up 29% more searches in 2010 than it did in 2009." The
Wall Street Journal notes the 1% jump in share "appeared to come at the expense of rival
Google Inc". In February 2011 Bing beat out Yahoo! for the first time ever in terms of
search marketshare. Bing received 4.37% search share while Yahoo! received 3.93%
according to StatCounter.
In March 2011, Bing-powered search accounts for over 30% of US searches, up 5% over
February. In the same period, Google fell 3%.
Counting core searches only, i.e. those where the user has an intent to interact with the
search result, Bing achieved a market share of 14.54% in the second quarter of 2011 in
In December of 2011, Bing search queries overtook Yahoo for the first time ever. Bing's
share of searches was 15.1% in December 2011, as compared to Yahoo's, which fell to
Daily changing of background image. The images are mostly of noteworthy
places in the world, though it sometimes displays animals, people, and sports. The
background image also contains information about the element(s) shown in the
Video homepage for HTML-5 enabled browsers on occasional events, similar to
the daily background images.
Images page shows the main picture from that day and four searches that refers to
that image with three preview pictures per search term.
Left side navigation pane. Includes navigation and, on results pages, related
searches and prior searches.
Right side extended preview which shows a bigger view of the page and gives
URLs to links inside of the page.
Sublinks. On certain search results, the search result page also shows section links
within the article (this is also done on other search engines, including Google)
Enhanced view where third party site information can be viewed inside Bing.
On certain sites, search from within the website on the results page.
On certain sites, Bing will display the Customer Service number on the results
Video thumbnail Preview where, by hovering over a video thumbnail, the video
automatically starts playing
Image search with continuous scrolling images results page that has adjustable
settings for size, layout, color, style and people.
Advanced filters - allow users to refine search results based on properties such as
image size, aspect ratio, color or black and white, photo or illustration, and facial
Video search with adjustable setting for length, screen size, resolution and source
Sports. Bing can directly display scores from a specific day, recent scores from a
league or scores and statistics on teams or players.
Finance. When entering a company name or stock symbol and either stock or
quote in the search box Bing will show direct stock information like a stockchart,
price, volume, and p/e ratio in a webslice that users can subscribe to.
Math calculations (e.g., 2 * pi * 24). Users can enter math expressions in the
search box using a variety of math operators and trigonometric functions and
Bing will provide a direct calculation of the expression.
Advanced computations. Using the WolframAlpha computational engine, Bing
can also give results to advanced math problems (e.g. lim x/2x as x->2) and other
WolframAlpha related queries (e.g. calories in pizza).
Package tracking and tracing. When a user types the name of the shipping
company and the tracking number, Bing will provide direct tracking information.
Dictionary. When "define", "definition" or "what is" followed by a word is
entered in the searchbox Bing will show a direct answer from the Encarta
Spell check. Will change frequently misspelled search terms to the more
commonly spelled alternative.
Best match (plus similar sites)
Product shopping and "Bing cashback"
Translate. Auto translation of certain search phrases, often with phrases including
"translate" or "in English." For example, to translate "me llamo" from Spanish to
English you would simply type "translate" me llamo in english and you will be
redirected to a search results page with Bing Translator with your translation from
Spanish to English.
Current traffic information
Localized searching for restaurants and services
Movies played in an area. When a current movie title is entered in the search box
Bing will provide listings of local theaters showing the movie. When a city is
added to the search box, Bing provides the movie listings localized for that city.
City hotel listings. When 'hotels' and a city name is entered in the search box Bing
can provide hotel listings with a map. The listing leads to a detail search page
with the hotels listed that holds extended information on the hotels and contains
links to reviews, directions reservations and bird eye view of the hotel. On the
page with the listings the list can be refined by settings on ratings, pricing,
amenities, payment and parking
Integration with Hotmail
With Hotmail’s "Quick Add" feature, users can insert derivatives of Bing search
results such as restaurant reviews, movie times, images, videos, and maps directly
into their e-mail messages.
Integration with Facebook
Bing's search results can display one's Facebook friends when a Facebook account
is linked with Bing via Facebook Connect.
Users have the option to send messages to their friends in the search results.