Media Release_Commonwealth Bank's Facebook Page Turns One

							        Commonwealth Bank’s Facebook Page Turns One
                      Over 100,000 Likes achieved in just 12 months

[16 January, 2012]: Today Commonwealth Bank is celebrating its one year anniversary on
Facebook with a new milestone of over 100,000 fans. Since launching its Facebook page, the
Bank has been working hard on developing and implementing a solid strategy to not only keep
current fans engaged through interactive content, but create an environment for the community
to unite, share suggestions, seek advice and receive active real-time responses directly from
the Bank’s dedicated customer service team.

The Bank’s content strategy has resulted in multiple ground breaking social campaigns that
have not only exceeded internal expectations, but have been shortlisted for a number of local
and international awards:

      Community Seeds (May 2011): Fans were invited to give away over $125,000 of the
       Bank’s money to six community organisations in need, by voting via the Community
       Seeds Facebook tab. Community Seeds is currently a finalist in the AMIA awards, as
       well as the global Facebook Studio awards.
      Facebook Deals (August 2011): Partnered with Facebook to launch Facebook Deals to
       the Australian market. The Bank’s ‘Open a saving account and receive free movies
       passes for a year’ sold out in three days with the campaign being referred to as the
       ‘most aggressive deal’ in the launch.
      Thank You (October 2011): Customers were invited to select one free gift out of a
       choice of three (EMI Music voucher, Gloria Jean’s voucher, Movie voucher) for making
       Commonwealth Bank – 2011 Money Magazine Bank of the Year. The campaign sold
       out in three days.
      Centenary Time Vault (November 2011): Fans were sent on a two week treasure hunt
       with a question on the Bank’s history posed each day for a chance to win $2,000 per
       day.
      Hussy’s Lunch Time Legends (December 2011 – currently active): Each lunch break of
       the Test matches, the Bank post an episode of “Hussey’s Lunchtime Legends” on the
       Love Cricket tab. Each episode tests the audience with a video question delivered by
       Hussey about his favourite all-time great cricket moments. Each answer is multiple
       choice, and easy to find for fans. The daily prizes range from cricket packs to signed
       memorabilia.

In addition to providing engaging content for the Bank’s Facebook community, the Bank has
also leveraged the expertise of the customer service team to respond to any banking enquires
via its Facebook wall in real time, extending its customer service model beyond traditional
phone and branch interactions.

Andy Lark, Commonwealth Bank Chief Marketing and Online Officer shares his delight at the
Bank’s success:

“100,000 fans in 12 months is further recognition of our status as Australia's favourite bank.
We're less interested in the industry echo-chamber and more interested in building bridges to
customers in new ways. November saw us reach an engagement rate of over 20%, one of the
highest globally for any Facebook page. Social platform, Facebook in particular, provide an
opportunity to support and serve customers in new ways. We are now one of the top banks in
the world when it comes to online, and this can be seen not only through our success on
Facebook, but our monthly NetBank figures – approx. 1.7 million Australians log onto NetBank
every day."

In late December, Commonwealth Bank became one of the first in the world to enable
customers to pay each other in Facebook using its revolutionary CommBank Kaching iPhone
application. On its own, Kaching works to provide instant updates and payments - a first for an
Australian bank, along with payments to mobile phone numbers, email and Facebook
addresses. With the simple addition of a case to the iPhone, Kaching enables tap-and-go
payments - turning the iPhone into a wallet.

“We see our online leadership with the likes of Commbank Kaching and investment in other
channels such as Twitter and Google+ - as critical service and support channels, as ultimately
being the springboard to social success.”

                                           --ENDS--

Media contact:
Louisa Galligani
Senior PR Advisor
Commonwealth Bank
P: (02) 9118 1784 | M: 0478 306 055
E: louisa.galligani@cba.com.au

Note to editors:
Australia Financial Services: Current fan #’s on Facebook as of 10.30am 12.01.12


                         NAB                        10,432
                         Westpac                    1,525
                         ANZ                        n/a
                         UBank                      11,337
                         Bank of Melbourne          10,341
                         St George                  3,061
                         CUA                        89,253