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Landing Page Conversion: 6 Golden Rules

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					Landing Page
 Conversion:
7 Golden Rules
Braggin Bout Docstoc
           The Golden Rule



 1 Objective &
1 Objective Only
       Hurst Knows Best



HEADLINES,
HEADLINES,
HEADLINES
We Buy on Emotion & Justify w/Logic



Sell Benefits,
Not Features
      The thing is…it’s the Thing



 What is the…
CALL TO ACTION
         A Wise Man Once Said…



Where’s the Beef?
Beef = Social Proof
    Take Price Out of the Equation



We’d All Love a
RISK FREE Life
Case Study 1: RipFire
Case Study 2: DollarShaveClub
Case Study 3: SENSA
                                      Resources

• whichtestwon.com
• usertesting.com
• 99Designs.com
• Visualwebsiteoptimizer.com
• copyblogger.com/landing-page-10-
  commandments/
• blog.crazyegg.com/2012/04/19/successful-
  startup-websites/
• Book: Landing Page Optimization

				
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posted:4/23/2012
language:English
pages:20
Description: Online products need their own methods for conversion. Here are the 7 golden rules for how to get landing pages online to convert effectively.
Jason  Nazar Jason Nazar Ceo
About Jason is the Co-Founder and CEO of Docstoc.com, the premier online destination to start and grow small businesses. Before starting Docstoc, he was a partner in a venture consulting firm in Los Angeles where he worked with dozens of startups. He holds have a BA from UCSB and his JD/MBA from Pepperdine University, where he was the Student Body President of both Universities.