How to write a energy proposal project

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How to write a energy proposal project Powered By Docstoc
					How to Write an Energy / Resources
Proposal
These days the topic of energy is always in the news. As emerging economies expand and
new technologies develop, everyone's looking for more fuel to power devices and motors,
whether that fuel comes in the form of electricity, petroleum products, or another type.
There's a lot of buzz about government energy policies, energy efficiency, alternative
energy products, and wise use of natural resources to create energy for the future. It's an
exciting time to be in the energy business.

But there's also a lot of competition. If you're heading a startup company, marketing a
new product, or seeking a grant to do energy research, it can be hard to get noticed
among the crowd. Sooner or later, you will need to write a proposal to pitch your ideas
and products to the right audience.

If you are an entrepreneur or a technical expert, the thought of writing a proposal might
make you anxious. The odds are that you feel more comfortable with equations or
equipment than with words. You could always hire a professional writer to create a
business proposal for you, but you will still have to supply the information, so consider
creating at least the rough draft on your own. It's not as difficult as it might seem. All
good business proposals follow a basic structure, and you don't have to start off with a
blank page, either. A detailed kit of proposal documents can give you a great head start
with templates, sample proposals, and professional graphic designs.

Before you start any proposal, you need to gather information about three topics:

Your audience - your potential client, customer, or supporter. In other words, who will
read your proposal? What do you know about your readers, and what do they know about
you? It's never a good idea to send the same proposal out to multiple parties in the hopes
that it will appeal to someone. You need to customize each proposal and target it to the
specific readers who will receive it. Researching your potential clients and readers can
take time and effort, but that effort makes your proposal much more likely to succeed.
And winning the contract or the funding is your goal, isn't it?

Your proposed goods, services, or project. What are you pitching? Are you selling solar
panels, offering to retrofit a building for energy efficiency, or seeking funding for a new
gas well or coal mine? What benefits will your proposal bring to the reader? What will it
cost?

Your credibility. What makes you better than your competitors? Why should the readers
believe that you can fulfill all your promises?

After you've gathered your thoughts and data about the above, it's time to sit down and
write. A Cover Letter should come first, of course. Keep it simple. Include only a
statement of who you are and what you want the reader to do, and be sure to provide all
your contact information so they can easily locate you to get details or to accept your
proposal. If there are time constraints or deadlines, be sure to mention those, too. And it's
always a good idea to include a "call to action" statement, urging the readers to take the
next step - call you for a meeting, sign the contract, vote for your proposal - whatever you
want them to do after reading your proposal.

Next, create a Title Page for your proposal. Simply name it clearly: some examples might
be "Proposal to Reduce Electricity Consumption through Retrofitting the XGR Campus"
or "Proposed Wind Turbine Farm in Rust County."

If your proposal is long or complex, the next pages should be a Table of Contents and an
Executive Summary, which is basically a list of the most important points you want to
make. You'll need to produce a Table of Contents after you're done writing your
proposal, but this is where it should go.

Now for the body of your proposal. In the first section, you should demonstrate what you
know about your reader - your potential client, customer, or supporter. Show that you
understand their goals and that their organization or constituency has a need for your
proposed goods or services. In other words, why are you sending this proposal to them?
If you're aware of their constraints and requirements, be sure to include those, too. Don't
brag about yourself or your ideas yet - this section should be all about your readers.

After you've proven that you understand the current situation and the need that you
propose to fill, it's time to move on to the next section. Here, you will explain exactly
what you are proposing, how it will benefit the proposal reader, and what it will cost. The
topics that make up this section will vary greatly, according to your business and your
offerings. For example, a company selling on-demand water heaters might include a
comparison of traditional tanks and on-demand systems to show energy savings per year,
while a company proposing to drill for natural gas might include descriptions of the
technologies they will use and the environmental protections they will put into effect. A
proposal to research the capture of methanol in dairy farms would need to explain how
the research would be conducted. This section would also typically include pages like
Costs and Benefits and Schedule.

The final section of the proposal should be all about you. Explain why you can be trusted
to deliver on your promises. You'll need pages like Company History, Clients,
Testimonials, Projects, Certifications, Awards, Expertise, Training, etc. - in short,
anything that shows you know what you're doing or are the best in your field.

Throughout your proposal should be a call to action, where you simply ask your reader to
take the next step. In other words, now that they've read your proposal, what do you want
them to do next? Be specific, and provide any details they might need, such as contact
information or important dates that must be considered. This might repeat information in
your cover letter, but that's a good thing; you're reminding them what you want them to
do.
That's it for the basic draft of your proposal. Now, make sure to get someone with a good
editorial eye to analyze and proofread each page, because if there are a lot of mistakes in
your proposal, the reader may conclude that you are sloppy in your business practices.
Spend some time making sure that your proposal looks professional, too. A proposal kit
of pre-designed documents can help with this step by offering a variety of high quality
graphic themes as well as many pre-designed proposal documents and samples.

That's it! Now deliver your proposal by the method that makes the most sense and is most
likely to impress your readers. If you don't hear from them within a few days, follow up
with a friendly phone call to make sure they received it and know you're available to
answer questions. Good luck!

				
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posted:4/23/2012
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