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August / September 2009 Vol.48 No.6 Gaining and Retaining Patients in a Tough Economy She also lectures and helped design the curriculum for the University of Maryland’s Golf for Business and Up Coming ... Life program. In addition to being the president and founder of October 13, 2009 Strelmark, LLC, Ms. Fordwich is Monthly Meeting: currently the regional emcee for the business development entity OSHA Compliance for the Hilary Fordwich Accelerent. Born in England, Ms. Dental Care Environment Fordwich became a U.S. citizen in Patients only go to dentists 1982. She graduated magna cum they like, trust and respect. Dur- laude from UVA at Mary Washing- ing this presentation Ms. Fordwich ton College. Inside ... will discuss how dentists can learn The Tuesday, Septem- how to quickly establish trust, re- ber 8, 2009 scientific lecture will Board of Directors Meeting spect and likeability with patients. begin at 5:30 p.m. followed by din- Upon completion of this presenta- ner and a business meeting at 7:00 License Renewal tion participants will have learned p.m. To register please call the So- tactical tips to build lasting, suc- ciety office, complete the registra- Tooth Whitening at Health cessful and beneficial business re- tion form on page 2 or send an email Spas/Clubs lationships, and human relation- to firstname.lastname@example.org with your ship truths to apply to the dental name. When registering, please in- Dental Practice Act Changes office for gaining and retaining pa- dicate if you are staying for dinner. tients and medical staff. The Washington Marriott is located With more than 25 years at 1221 22nd Street, NW. of experience Ms. Fordwich is a national expert in business devel- opment, strategic relationship Would you like to receive the Newsletter by email? If so, please fill building and client relationship in the information below and fax back to the Society office or send management. For more than a de- an email to email@example.com. cade Ms. Fordwich served as head of global business development for Name _______________________________________ KPMG before joining Strelmark, LLC. A 9-handicap golfer, Ms. Email _______________________________________ Forwich appears regularly as a busi- ness and gold expert on News Fax: (202) 546-1482 Channel 8’s Capital Golf Weekly. Yes We Can...but How and When and... In the May Newsletter, our membership was presented with a survey asking questions about the economic downturn and its relation to our individual dental practices. I would like to thank the members who took time to complete the survey. I understand that a number of you had diffi- culty accessing Survey Monkey. This is the first time we’ve used this tool in the Newsletter and we will try our best to make sure this is easier to access in the future. This month I would like to review the results of the survey and provide an initial analysis—on which I will appreciate your feedback. The survey had eight questions, the results of which are summarized below. 1. Roughly 2/3 (65.6%) of the respondents said the economic downturn had affected their practice. 2. 52.6% said they had cut back on the purchase of dental supplies and 47.4% had postponed purchasing new dental equipment. 3. 51.6% decided not to raise their fees at this time; 22.6% raised their fees less than 3%; 22.6% raised fees between 4% and 9%; 3.2% raised their fees more than 10%. No one had lowered fees. 4. 81.3% of the respondents had not altered their marketing strategies based on the current economy. 5. For those who indicated in Question #4 that they had altered their marketing strategies, the most frequent response was that dentists had decreased the amount spent on external marketing, such as advertising, in favor of internal strategies, such as calling lapsed patients. One dentist indicated that he/she had hired a consultant. 6. 90.3% stated that they had not increased their participation in insurance plans due to the current economy. 7. 98.6% had not altered the number of hours of patient contact time in the office. 8. 87.5% of respondents said that the economy did not affect their participation in the Nation’s Capital Dental Meeting. District of Columbia Dental Society Monthly Membership Meeting Reservation Form NEWSLETTER September 8, 2009 The Newsletter is published monthly except April, July and August by the District of Columbia Dental Society. Washington Marriott Hotel Phone: (202) 547-7613 1221 22nd Street, NW Fax: (202) 546-1482 Website: www.dcdental.org ____ Scientific Lecture ____ Dinner Meeting Email: firstname.lastname@example.org 5:30 p.m. - 7:00 p.m. 7:00 p.m. - 9:00 p.m. Subscription is included in membership dues. The views expressed by the advertisements and member contributors do not necessarily reflect the ____ Active / Life / Metropolitan Member (No charge) opinions or official policies of the D.C. Dental Society and should not be ____ Associate / Student Member ($50.00) ____ Guest / Non-Member ($50.00) considered as an endorsement. Name ____________________________________________________________ Editor: Larry Crisafulli, DDS Email: email@example.com Name(s) of Guest(s) __________________________________________________ Return form by mail/fax/email to: Postmaster: Send address changes to the District of Columbia Dental Society Newsletter, 502 C Street, NE Washington, DC 20002-5810 D.C. Dental Society 502 C Street, NE, Washington, DC 20002 Fax: (202) 546-1482 / Email: firstname.lastname@example.org 2 It is clear that many dental practices have been affected by the current economic downturn, License Renewal and like all businesses, they have made adjust- ments—such as postponing expenditures to cope and survive until the economy rebounds. Even The District of Columbia dental licenses will though most dentists have had little formal busi- expire December 31, 2009. Renewal applications will ness training, they seem to learn fairly quickly be mailed this fall. One of the requirements for how to survive financially, but the margin for relicensure is the completion of at least twenty-five error is somewhat narrower right now. While our hours of continuing education credits in the previous survey is probably not statistically significant by licensing period (two years). The twenty-five hours any measure, what it does indicate is that most must include cardiopulmonary resuscitation (CPR) dentists have chosen to cut back in the area of and four hours of infection control education. supplies and equipment purchases, rather than No more than eight (8) hours can be approved eliminating staff. A major take away from this survey is that for online courses. Online courses can not be used to the economic downturn creates problems that satisfy CPR requirements. In service training qualifies. are shared to greater or lesser extent by all den- A four hour infection control course will be tists. You are not alone. As a solo practitioner, or offered at the October monthly meeting. The Society even if you practice with a group, we all can ben- will again sponsor a CPR course at the November efit from a better understanding of the impact of monthly meeting on November 10, 2009. the economic downturn on our profession as a whole. We plan to use this place for surveys of this nature in the future and will appreciate your response. As major healthcare issues face this country, including legislation on universal health insurance, your responses will be more important than ever. LarryA. Crisafulli, DDS Editor 3 Letter from the President As I write this letter to you, our mem- clinical segment this year. We look forward to see- bership, I have just returned from my third ing you at our monthly meetings and at the Nation’s meeting this summer. New Jersey Dental Capital Dental Meeting, April 8-10, 2010. Association, Virginia Dental Association, I would remise if I did not thank my prede- and the ADA Sesquicentennial Celebration cessor, Dr. Michael Blicher, for his excellent leader- in Chicago, graciously hosed these events. ship over the past year. The revisions to the practice I will soon depart to Maryland Dental act and the new rules and regulations are now com- Association’s annual meeting later this plete so that our members, as all dentists, in the Dis- month. I tell you this not to be self serving trict of Columbia can practice dentistry knowing that but to use it as a basis for which to explain their Board of Dentistry is working for them and the the following. It became quite evident to me, public. Dr. Blicher, several former presidents, and especially at the ADA celebration, that there Mr. C. Jay Brown represented the D.C. Dental Soci- are many good people in our profession work- ety before the Board of Dentistry. This is an example ing for a common goal, to provide the best of just one of the many ways that Dr. Blicher aided possible oral health care available and to the Society throughout the year. interact and respond to the every changing This brief note hopefully demonstrates the landscape that is presently occurring in our many workings of our Society. From a first time vol- profession. It reaffirmed my belief that unteer, to former presidents, we can be advocates for through our members we, as a profession, can our patients and organized dentistry. I look forward make great strides in dentistry. In Chicago to the upcoming year and I am honored to serve as at the ADA Headquarters, a time capsule your president. Please do not hesitate to contact me from fifty years ago was opened this year and with any questions, concerns or suggestions. among the articles in it was a letter prophesizing the future. It hoped that oral Stephen P. Tigani, DDS health care would improve and that decay President would be totally eradicated, among other things. While we have not completely eradi- cated decay, our profession has taken im- mense strides from fifty years ago. As we now face similar and different issues in our profession, you can rest assure that your leadership on both the national level and local level is working diligently to enhance the care and well being of our pa- tients and provide to you the resources of organized dentistry. Our monthly meeting program, under the leadership of Dr. Thomas Sokoly, promises to be excellent in its presentations and topics ranging from this month’s practice management to tissue engineering and stem cell use later this year. The Nation’s Capital Dental Meeting is chaired by Dr. Johanna Huijssoon and it is an excellent opportunity to volunteer, in- crease your educational experience and enjoy the friendship of your fellow members. The program is filled with world renowned speakers such as Dr. Gordon Christensen and also has an increased participation 4 Members in the News ADA Recognizes Volunteer Service in a Foreign Country The American Dental Association recog- nizes members who provide dental services in a foreign country over a two year period. The 2009 ADA Certificate of Recognition for volunteer services in a foreign country recipients are as follows: Dr. Andrew Cobb Dr. Gael Delany Dr. Charles Dietrich Dr. Andrew Cobb pictured with Mickey Bernstein, DDS, President (2008-2009) of the AACD. Dr. Catherine Dietrich-Pulse Dr. Robert Donahue Dr. J. William Donaldson Dr. Andrew Cobb was awarded the American Acad- Dr. Tristram Kruger emy of Cosmetic Dentistry’s Humanitarian Award at Dr. Edward R. Mopsik the 25th Anniversary of the AACD meeting held in Honolulu, HI April 27 – May 1, 2009. The award is made for outstanding contributions for charitable and altruistic causes. 5 Thinking about Moving Honorary Member Your Office? Dr. Joseph Cappuccio The District has just revised the practice act on Dr. Joseph Cappuccio passed away on notification of patients of an office move. The May 23, 2009 of a heart attack. Dr. Cappuccio new law states the following: was made an honorary member of the Society at the completion of his presidency of the Ameri- Section 4213.63 is amended to read as follows: can Dental Association in 1979. Dr. Cappuccio was an oral surgeon who 4213.63 Whenever an entire dental practice or graduated from the University of Maryland in office moves to a new location or ceases opera- 1946. He represented the ADA’s Fourth District, tion, the owner or responsible dentist shall not later than 30 days after the change or closing: including the District of Columbia for six years before becoming president of the ADA. (a) Notify the patients of the change of Dr. Cappuccio organized the University address or closing by U.S. Mail, a note of Maryland’s Alumni annual events at the posted conspicuously on the door of the Nation’s Capital Dental Meeting for over 40 years. office that is closing for at least 30 Recently, he has been hosting his “Dental Fo- consecutive days, or any combination of rum – Think Tank” at the meeting. the above; and (b) Notify the patients as to how they may obtain copies of their complete dental files, radiographs, and models, by any of the means set forth in subparagraph (a). DENTAL COLLECTIONS by SHERRY M. BERSON Attorney At Law Agent of Equifax Credit Reporting Bureau Credit Listing - Address Tracing Health Insurance Appeals Billing Disputes Contingency Fee email: Bersonaty@verizon.net Admitted to practice: P. O. Box 341788 - District of Columbia Bethesda, MD 20827 - Maryland Tel.: (301)-229-6012 - Florida Fax: (301)-229-2017 - U. S. Supreme Court Call or fax for explanation of services 6 Health Spas/Clubs Dental Practice Act Conducting Changes Enacted Tooth Whitening On July 7, the D.C. Dental Practice Based upon complaints from members, Act changes were enacted. The two changes now require ownership of a dental practice the Society learned that two health clubs and be by a dentist and dental assistants will be a spa may be performing tooth whitening pro- registered. The Society leadership supported cedures with what appears to be without the the ownership rule and did not oppose the supervision of a dentist. The D.C. rules and registering of dental assistants. A copy of regulations governing the practice of den- the new changes will be provided by the So- tistry defines tooth whitening as a dental pro- ciety office upon request. cedure, and as such, must only be performed under the supervision of a dentist. The Society Board of Directors directed Society staff to alert the D.C. Board of Den- tistry of the possible violation of dental law by these actions. The health clubs and/or spa The DCDS Well Being Committee advertising the procedures that may be in vio- lation of D.C. law are Capital City Club and Call Dr. John W. Drumm, Chairman Spa, Serenity Day Spa and Tenley Sport and Office: (202) 244-1601 Health Club. Cell: (301) 520-1506 Neither Selling nor Acquiring a dental practice has to be scary. Call PARAGON today to discuss a painless transaction. We can help you with Practice Sales, Mergers, Co-Ownerships, Practice Acquisitions, Relocations, Consulting,Valuations, Presales and Associateships. Sign up for our free newsletter at PARAGON.US.COM Call 866.898.1867 or visit PARAGON.US.COM for a Free Consultation 7 The Society Board Meets The Society Board of Directors met on Monday, May 18, 2009. A report was received on the 2009 Nation’s Capital Dental Meeting, ADA National Leadership Conference held in Washington, D.C., the president’s attendance at the Delaware State Dental Association and the New Jersey Dental Association Annual Meetings, the president’s attendance of the Howard University College of Dentistry graduation ceremony and the Society’s Annual Fishing trip. The Board created a task force to review the finances of the Nation’s Capital Dental Meeting. The Board rejected the request from a member that the Society support and petition the D.C. Board of Dentistry to grant a waiver of the CPR continuing education requirement for those senior dentists who are unable to physically perform CPR. The Board concurred that the performance of CPR is an important part of the practice of dentistry and will not request the Board of Dentistry address this issue. The Board instructed that a letter be sent to the member of the Board decision with the recommendation that if the member still feels the Board of Dentistry should change the CPR requirement he should do so directly himself. The Board agreed that the Society should alert the D.C. Board of Dentistry of two health clubs and one spa that may provide tooth whitening procedures without the supervi- sion of a dentist. In further actions, the Board allocated $300 for the registration fee for one member to attend the ADA conference on Dental Health and Wellness. 8 D.C. Board of ADA Endorsements Dentistry Meetings The ADA now endorses FedEx® for express shipping and On Hold Advertising, Inc. for message Dr. Michael Blicher, 2008-2009 president, on hold and appointment reminders. attended the May 20 and July 24 D.C. Board of Den- Members can now receive from 15% to 27% tistry meetings to provide the Society’s input dur- discounted rates on selected services with FedEx ing the public session of the monthly meeting. Express® and 5% to 15% with FedEx Ground®. There are no minimum shipping requirements and no The Board tabled further discussions on a costs involved. All discounts will take place after draft bill on licensing dental laboratories until more you enroll in FedEx Advantage®. Please call 1-800- information is gathered from the dental laboratory 636-2377, 8 a.m. - 6 p.m. EST, M-F, to speak with a industry. The current language would exempt den- dedicated ADA member representative. FedEx® will tal labs that are on the previous of dental offices deliver a welcome packet which will contain ship- that are used only by the dentists practicing in those ping rate information 7-10 days after you enroll. offices. On Hold Advertising, Inc. offers message on The Board approved the use of Oral Versa hold and appointment reminders for both small and as a local dental anesthesia reversed agent. large offices. They offer male and female voice tal- The Board did not reach a decision on ents from Chicago’s television and top radio stations, a variety of music selections or you can choose to whether or not administration of flu shots is within educate or inform your patients during their hold the scope of dentistry. time. The Board discussed recent actions by the If you are interested in contacting On Hold Florida Board of Dentistry that prohibits pets in Advertising, Inc. for message on hold and appoint- dental offices. At this time, allowing pets in dental ment remainders, please call 1-877-493-9003, 8 offices for anxiety reduction is not in violation of a.m. - 5 p.m. CST, M-F or visit their website at the D.C. Practice Act. www.ddsonhold.com. 9 New Members Myeasha K. Abdulla, DDS JoJo Arroll L. Manato, DDS 1901 E Street, SE 1712 I Street, NW Washington, DC 20003 Suite 400 Office: 202-547-7822 Washington, DC 20006 Email: myeashaA@yahoo.com Office: 202-333-9322 General Dentist Fax: 202-333-9276 Active Member Email: email@example.com General Dentist Kwami M. Asomani, DDS Active Member 817 Jefferson Street, NW Washington, DC 20011 Corey C. Murray, DDS Office: 202-291-3218 425 2nd Street, NW Email: firstname.lastname@example.org Washington, DC 20001 General Dentist Office: 202-508-0526 Active Member Email: email@example.com General Dentist Andrea N. Faust-Asomani, DDS Active Member 3020 14th Street, NW Washington, DC 20009 Snehal R. Patel, DDS Office: 202-518-2374 1234 19th Street, NW Fax: 202-291-3218 Suite 508 General Dentist Washington, DC 20036 Active Member Office: 202-223-3391 Oral and Maxillofacial Surgery Active Member continue on page 11 10 Geetanjeli Sheogobind, DDS In Memoriam 4300 Wheeler Road, SE Washington, DC 20001 Office: 202-561-8292 William R. Kline, DDS Email: firstname.lastname@example.org General Dentist Passed away Tuesday, July 7, 2009. Gradu- Active Member ated from Duke University and Georgetown University Dental School in 1949. He prac- ticed dentistry in Southeast Washington and Nicholas J. Toscano, DDS Temple Hills, MD his entire career. He was a 1140 19th Street, NW member of the Capitol Hill United Methodist Suite 310 Church, Tantallon Country Club and a retired Washington, DC 20036 Captain in the Naval Reserves. Office: 202-785-3021 Fax: 202-466-8194 Cyrus Katzen, DDS Email: email@example.com Periodontist Passed away Sunday, July 12, 2009. Active Member SEPTEMBER 22, 2009 Dr. Warren Morgenstein Our 65th Year! JANUARY 26, 2010 Dr. Tony Schwartz ACUPUNCTURE FOR ORAL AND CRANIOFACIAL PAIN GENETIC CAUSES OF TRIGEMINAL NEURALGIA AND TMD AND DISORDERS; WHAT’S THE POINT Maggiano’s Restaurant 5:30 – 8:00 pm The Maimonides Maggiano’s Restaurant 5:30 – 8:00 pm C.E. Credit - 2.0 C.E. Credit - 2.0 Dental Society Guest fee: Dentist: $60, Other: $50 Guest fee: Dentist: $60, Other: $50 welcomes you to join us for another year of FEBRUARY 23, 2010 OCTOBER 27, 2009 professional fraternalism Dr. Douglas Barnes DENTAL MATERIALS RESEARCH AND ESTHETIC Dr. Joel Rosenlicht and exceptional continuing DENTISTRY BONE GRAFTING AND IMPLANT PLANNING/THE NEW education at an Maggiano’s Restaurant 5:30 – 8:00 pm TECHNIQUES FOR TMJ TREATMENT FOR IMPLANTS C.E. Credit - 2.0 Maggiano’s Restaurant 5:30 – 8:00 pm unbelievably low price. Guest fee: Dentist: $60, Other: $50 C.E. Credit - 2.0 Please note our Guest fee: Dentist: $60, Other: $50 MARCH 17, 2010 location has changed! All of our meetings Dr. Gary Heir DECEMBER 4, 2009 NUTS AND BOLTS OF will take place at ORAL FACIAL PAIN Dr. John Sorensen Maggiano’s Restaurant Maggiano’s Restaurant NAVIGATING THE NEW WORLD OF RESTORATIVE All Day Lecture DENTAL TECHNOLOGIES FOR DENTISTS & in Chevy Chase, MD. $350 CE Credit - 7.0 THEIR LABORATORY TECHNICIANS (Recent Graduates, Guest fee: Dentist/Non-member: $195, Others: $95 Inn & Conference Center, University of Maryland Registration: 7:30 – 8:15 am 2007-09, $250). APRIL 27, 2010 Course: 8:15 – 4:45 pm This years speakers should Sponsors: Alpha Omega Dental Society Dr. Louis DePaola Maimonides Dental Society be of great interest to all. WHAT’S NEW IN INFECTION CONTROL Seattle Study Club New members and guests Maggiano’s Restaurant 5:30 – 8:00 pm C.E. Credit - 7.0 C.E. Credit - 2.0 Guest Fee: Doctors: $295, Alpha Omega/Maimonides/ are always welcome! Guest fee: Dentist: $60, Other: $50 SSC Members: $265, Non-Dentist: $220 For further information contact: Dr. Stacia Krantz, Treasurer at (301) 610-9909 11 CLASSIFIED FOR SALE: Cerec 3D acquisition PART-TIME POSITION: Board SPACE TO SHARE: Prime loca- unit and milling unit purchased April certified periodontist seeks part tion!! Dental office near Dupont 2006. Less than 400 mills! Well time position. Experienced in all Circle, Farragut North/West!! 5 maintained through Patterson’s aspects of periodontal and implant fully equipped operatories and pri- service club. Accessories include: therapy. Please contact me at vate office included. Must have Blocks, Burs, PowderPerfekt Kit, firstname.lastname@example.org. own supplies and materials. Won- Milling Oil, Calibration Kit, Manuals, derful opportunity for the right FOR SALE: 1100 sq. ft, 3 op. CD’s. Asking price is $60K w/ dentist. Please call 202-285-0080. rooms, one plumbed, ADEC, Digital reasonable offers considered. x-ray, Computers/TV in each room, FOR RENT: Office space close Ivoclar/Vivadent Odyssey 2.4g Intraoral camera, eaglesoft, prime to metro in Friendship Heights/ laser $9K negotiable. Sybron location in georgetown area, in medi- North Bethesda for rent 3-4 times Endo Cordless Handpiece $800 cal building, gross over 500,00 a a week. Both are 4 large ops., negotiable. Sybron Endo Elements year. Please call 703-623-3896. equipped with digital radiography. Diagnostic Unit & Apex Locator SPACE TO SHARE: Lease expired, Please contact me by phone at $900 negotiable. Sybron Endo tired of being alone, want to reduce 301-881-5020 or by email at Elements Obturation Unit w/ ac- overhead, share responsibilities, sell, email@example.com. cessories $2K negotiable. Please email: firstname.lastname@example.org retire or cut back in the next five PART-TIME POSITION: We years? Consider joining a prestigious are a small cosmetic office in BEAUTIFUL: Office space in NW downtown group practice. Please Georgetown, with great patients Washington available to share 2-3 contact the Society office. and staff. We are looking for a pe- days a week. 4 large ops. Equipped riodontist one day a week to start. with latest Adec, digital radiogra- Immediate opening, please call phy, etc. consult room, semi-pri- 202-333-0003. vate office. Close to Metro. Please call 202-256-5798 or email email@example.com. 12
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