Successes and failures from more than 1400 companies to be discussed at BSC Forum

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					Successes and failures from more than 1400 companies to
               be discussed at BSC Forum



Dubai – April 22, 2012: Business organisations in the Gulf Cooperation Council
(GCC) region are gearing up to hear the most pressing business challenges in the
industry. CEOs and high profiled businessmen and women will gain insight into
strategy execution successes from 1400 companies and new management
concepts.

This pertinent topic will be discussed at the IIR Middle East Balanced Scorecard
Forum 2012 to be held on 21-26 April 2012 at The Address Hotel, Dubai Marina,
Dubai. One of the highlights of the forum will be strategy guru, Jeroen de Flander’s
presentation on “why companies fail to execute their strategy successfully”, which
draws on research with over 1400 companies.

“The forum is a unique opportunity for the region’s leaders and strategy
performance practitioners to get a comprehensive update on the latest essential
tools for successful strategy execution. This popular management tool, used not
only in companies in the GCC region but around the world, works to ensure the full
alignment of an organisation behind its strategic objectives and helps organisations
achieve their goals,” said Vanessa Heywood, Conference Director, IIR Middle East.

Pioneers of the Balanced Scorecard, Dr Robert Kaplan and Dr David Norton will
present their famous Masterclass sessions in which they will discuss the latest
innovations in strategy mapping, alignment and linking strategy to operations.
Valuable insights will emerge as Dr Kaplan takes on the topic of strategy execution,
discussing best practice cases. Here he will demonstrate how Volkswagen do Brasil
(VWB) grew revenue by 80% in four years, doubled employee engagement, and
improved internal processes through the organisation’s implementation of a
sustainable strategy management system. Speakers at this year’s forum include,
Michel Ayat, CEO, AW Rostamani, UAE,            Amir Al Janahi, Corporate Controller,
DUBAL, UAE and Saeed Al Kaabi, Director of Strategic Planning and Performance
Management, Abu Dhabi Food Control Authority, UAE among many others.                  The
Forum is sponsored by Ernst and Young, Palladium, Addima Consulting, Iycon, QPR
and Connecting People 2 Strategy.




                                        -ENDS-

About Balanced Scorecard Forum:

Featuring the iconic inventors of the Balanced Scorecard, Dr Robert Kaplan and Dr David
Norton, and their famous Masterclass, the Balanced Scorecard Forum 2012 is a unique
opportunity for the region’s leaders and strategy/performance practitioners to get a
comprehensive update on the latest essential tools for successful strategy execution.
Running at The Address Hotel, Dubai Marina on 21-26 April 2012, this year’s event features
the famous two day Kaplan Norton Masterclass, an exceptional line-up of leading strategy
practitioners, brand new strategy guru Jeroen de Flander and six new hands-on strategy
and risk management workshops. For the full line-up, go to www.iirme.com/bsc




For media requests, please contact:




Phone +971 (4) 4472501
Email team@tcf-me.com
P.O. Box 29764
Dubai, United Arab Emirates
Fax +971 (4) 447 2505

				
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