COMMUNICATIONS PLAN FOR PRESIDENTIAL SEARCH
PREPARED FOR PRESIDENTIAL SELECTION COMMITTEE
Prepared by External Affairs & University Relations
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University of Hawai‘i System President David McClain will conclude his term of
appointment on July 31, 2009. The Board of Regents has appointed an Advisory
Presidential Selection Committee comprised of 12-members to advise them in the
search and selection process for the next president of the University of Hawai‘i System.
The committee is being asked to provide recommendations on the following:
• Credentials and leadership qualities of the president
• The selection process
• A search firm to be engaged to assist the committee and board
• Qualified candidates for the position
• An unranked list of 2-4 finalists for board selection
The Advisory Presidential Selection Committee is committed to conducting a thorough,
transparent and inclusive process.
What follows is a communications plan for the Advisory Presidential Committee.
• Faculty and staff
• Presidential candidates
• Community and business leaders
• Government organizations
• The general public
• The University of Hawai‘i is seeking applications and nominations of candidates for
the next president of the University of Hawai‘i System.
• The advisory committee is seeking active participation by stakeholders through
listening tours and other mechanisms to ensure the desired characteristics and
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credentials are determined in advance and will assist the committee in identifying the
most highly qualified candidates.
• Information about the process and progress of the search is available for everyone
via the website.
• The advisory committee is committed to meeting its charge of finding a new leader
who will work with the 10 campuses and communities throughout the state to
continue realization of the full potential of UH as a high-performing system of higher
COMMUNICATION PHASES OF THE PRESIDENTIAL SEARCH
Phase I – Solicitation of Public Input and Participation in the Process
Goal: Determine criteria, characteristics and credentials desired by stakeholders
Phase II – Identification of Candidates
Goal: Identify candidates that meet the criteria established in Phase l in a manner that is
open and accessible to stakeholders and the public.
Phase III – Introduction of Finalists
Goal: Allow stakeholders an opportunity to meet the candidates
Phase IV – Introduction of New President (A separate plan will be developed.)
Goal: Introduce the new president
I. Media Relations
a. News Releases – will be produced and distributed to appropriate media
outlets, including the student media on all campuses, when there is
significant news to announce.
b. Op-eds/Letters to the Editor – will be prepared and submitted, as needed,
about the search and its progress.
c. News Interviews – will be scheduled with appropriate broadcast media to
highlight the search and process.
d. Editorial Boards – will be approached
II. Internal Communications
a. News@UH – Timely information about the search will be included in the
systemwide faculty/staff online newsletter.
b. Announce broadcasts/emails – Announcements of key meetings and
developments including those to meet finalist candidates will be
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disseminated via email broadcast systems reaching faculty/staff, students,
alumni and donors.
c. Distribution of Information via UH PIO network – Information will also be
distributed to the key communicators throughout the campuses via the
d. Utilize departmental communication tools (i.e., newsletters) – We will also
work to submit information to departmental communication units to be
included in their internal communications with students and staff.
e. UH online calendar – Information related to committee and other key
meetings will be posted to the UH system calendar.
III. Website Development
a. Development of presidential selection website – A website will be created,
supported and publicized via the External Affairs and IT departments of
the university. Site will include all necessary information about the search
and its progress and also include background information for candidates.
IV. Public Engagement
a. Listening Tours – a series of meeting to solicit public input were scheduled
and publicized. This strategy can be deployed again if needed.
b. Speakers circuit – speaking engagements will be scheduled for the
finalists to introduce them to key audiences and publicized.
c. Meet and greets – informal social sessions can also be scheduled with
V. Additional tactics
a. Malamalama – the online editions will include updates on the progress of
the search and eventually introduce the new president in both online and
External Affairs and University relations has provided communications support through
Phase I and II and will provide ongoing communications services in support of the
advisory committee throughout the selection process. Should there be any questions
regarding the above please contact Associate Vice President of External Affairs and
University Relations Carolyn Tanaka at 956-8109 or via email at email@example.com.
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