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Fuel Certificate Program Powerpoint

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					GAS & GROCERY
CERTIFICATE
PROGRAM
    Offer Gas & Groceries Certificates to
    attract and retain customers.




                                   BBZ Resource Management, Inc   1
GAS & GROCERY CERTIFICATE PROGRAM

 Gas & Grocery Rebate Certificates.
 Use In The U.S.A. and Canada too!

 Increase Traffic | Build New Business

 Drive Sales | Create Customer Loyalty

       "I sold $18,758 worth of
       furniture on 11 gas certificates!
       This program works!"
       - Russell Rye - Rye Furniture



                                           BBZ Resource Management, Inc   2
GAS & GROCERY CERTIFICATE PROGRAM

   CURRENT SITUATION
     Businesses   are facing shrinking consumer
      markets with less money to spend. Traditional
      advertising is not enough to increase sales and
      customer loyalty.
     Cost-efficient solutions

      are not readily available.
      BUSINESS OWNERS
      NEED S-O-L-U-T-I-O-N-S!

                                           BBZ Resource Management, Inc   3
GAS & GROCERY CERTIFICATE PROGRAM

   CURRENT SITUATION Continued
     American   and Canadian consumers are feeling
      great pain at the grocery store and gasoline pump,
      with rising prices and less money to spend in a
      struggling economy.
     CONSUMERS NEED R-E-L-I-E-F!!!

     They directly IMPACT your SALES




                                           BBZ Resource Management, Inc   4
GAS & GROCERY CERTIFICATE PROGRAM

• Introducing the S-O-L-U-T-I-O-N and the R-E-L-I-E-F!
   Gas & Grocery
   Rebate Certificates!




                                          • Offer Gas & Groceries
                                            to attract and retain
                                            customers.



                                                    BBZ Resource Management, Inc   5
GAS & GROCERY CERTIFICATE PROGRAM

   OPPORTUNITY
     Convert  the situation into an OPPORTUNITY
                                                          $
     Include GAS & GROCERY Certificates in your
      marketing
     Virtually all businesses are offering incentives to
      ATTRACT and RETAIN CUSTOMERS
     Offer GAS & GROCERY Certificates and YOU and
      your BUSINESS will be the heroes in your
      community!

                                             BBZ Resource Management, Inc   6
GAS & GROCERY CERTIFICATE PROGRAM

   OPPORTUNITY
       Traditional advertising (print, radio, TV, direct mail), although essential in
        today's competitive business environment, doesn't guarantee customers
        will spend money with you. Gas & Grocery Rebate Certificates do!
       Promote your business, generate new customers with an incentive that
        is…
            NEEDED and USED by ALL: GAS & GROCERIES
       GIVE a reason for repeat visits and sales.
       Have the advantage, be the FIRST in your industry to offer this great
        incentive.




                                                                BBZ Resource Management, Inc   7
GAS & GROCERY CERTIFICATE PROGRAM

   OPPORTUNITY
       Gas & Grocery Rebate Certificates are an 'incentive-
        based' catalyst that work in tandem with your existing
        advertising strategy to increase the number of
        customers who not only visit your business, but come
        in with open wallets. You decide what they need to do
        to get the incentive. They comply.




                                                    BBZ Resource Management, Inc   8
GAS & GROCERY CERTIFICATE PROGRAM

   OPPORTUNITY
       Super-charge your marketing efforts
        by giving customers an excellent
        reason to visit your business now.
        Offer them Gas or Grocery Rebate
        Certificates, redeemable for $100,
        $150, $300, or $500 of gas or
        grocery rebates as a reward for
        fulfilling the purchasing criteria you
        determine. (These certificates are
        now available in Spanish).

                                                 BBZ Resource Management, Inc   9
GAS & GROCERY CERTIFICATE PROGRAM

   How much is it worth to get a buyer for...
   • $1000 worth of furniture, mattresses, or appliances?
    • a new or used-car from your auto dealership lot?
    • a set of $500 tires?
    • lawn care or treatment services?
    • ..._____________________ (fill in blank with your
    product or service)!




                                                BBZ Resource Management, Inc   10
GAS & GROCERY CERTIFICATE PROGRAM

   Truth is, Gas & Grocery
    Certificates will likely cost you
    LESS THAN YOU'RE SPENDING
    RIGHT NOW TO GET RESULTS
    AND WORK 5X BETTER!




                                        BBZ Resource Management, Inc   11
GAS & GROCERY CERTIFICATE PROGRAM

   PROPOSAL / EXAMPLES
     CONCEPT:   Offer your customers an incentive to visit
      you, to make an appointment, to re-visit you or to
      buy from you using a free gas certificate from $100
      to $500 at a fraction of that cost to you.
     Example: Come to Anderson Ford this Saturday,
      take a test drive and get a GAS Certificate for $100.




                                            BBZ Resource Management, Inc   12
GAS & GROCERY CERTIFICATE PROGRAM

   MORE EXAMPLES
     One  day sale. Save 25% and get $300 in
      GROCERIES with the purchase of any Loveseat or
      Sofa.
     $100 Grocery Gift Card with any $250 purchase
      or more.
     Need a new computer? Buy a new 17” laptop for
      only $750 and receive $500 in GAS!
     There is an endless stream of examples.


                                       BBZ Resource Management, Inc   13
GAS & GROCERY CERTIFICATE PROGRAM

   Case Study #1
     A car dealership in New York ordered 700 gas certificates to try as
     incentives to test drive and buy their cars. They sent out direct mail
     along with a simple ad in the local newspaper advertising a
     weekend event.

     At 5:00 a.m. on the morning of the event they had people lined up
     at the door. They placed an emergency phone call to get more
     gasoline certificates so they could make it through the weekend.
     This dealer owns five dealerships and the campaign worked so
     well that they are now ordering 5,000 free gasoline certificates per
     month.


                                                         BBZ Resource Management, Inc   14
GAS & GROCERY CERTIFICATE PROGRAM

   Case Study #2
     A vacuum cleaner sales company wanted to offer something to
     potential customers in order to do in-home demonstrations. At first
     they were skeptical but they decided to do a test order of 25 gas
     certificates to try it. The promotion worked so well that they are
     now buying 100 gasoline certificates per week per location (and
     they have 30 different locations!). Yes that's right... they are
     currently using 3,000 gas certificates per week to schedule in-
     home demos. WHY? They work!




                                                        BBZ Resource Management, Inc   15
GAS & GROCERY CERTIFICATE PROGRAM

   BENEFITS FOR YOUR BUSINESS:
     Ensure customer loyalty.
     Increase profit margin without additional marketing
      or advertising.
     Increase sales and customer traffic.

     Increase the length of Service Agreements.

     Value promotion, low cost for you, yet puts you
      AHEAD of your COMPETITORS.
     And more…

                                           BBZ Resource Management, Inc   16
GAS & GROCERY CERTIFICATE PROGRAM

   HOW IT WORKS:
       Business buys certificates
       Business provides certificates to customers for doing “something”
        (visiting, signing up or buying)
       Customer registers certificate
       Customer buys $100 or MORE of the same brand of fuel or
        grocery store each month
       Customer collects gas/grocery receipts for a calendar month
       Customer redeems the gas receipts
       Customer receives a Gas Card, one $25 value per month
       Customer repeats process until certificate is depleted

                                                      BBZ Resource Management, Inc   17
GAS & GROCERY CERTIFICATE PROGRAM

   PROPOSAL
     GAS/GROCERY       Certificates of:
       Value of $100       Your Cost is $ ________
       Value of $150       Your Cost is $ ________
       Value of $300       Your Cost is $ ________
       Value of $500       Your Cost is $ ________

                              **Note: Volume Discounts Available




                                                   BBZ Resource Management, Inc   18
GAS & GROCERY CERTIFICATE PROGRAM

   WARRANTY / TERMS & CONDITIONS
     Certificates are normally sold in lots of 100, but you
      can try a test order of just 25 before making a
      larger commitment.
     These certificates CAN NOT BE SOLD DIRECTLY TO
      CUSTOMERS. THEY ARE TO BE USED ONLY AS
      PROMOTIONAL GIFTS.




                                             BBZ Resource Management, Inc   19
GAS & GROCERY
CERTIFICATE PROGRAM


     Customers with our gift
      cards
     “Thank you for the free card!
      It is easy to do, and I will
      keep sending the receipts to
      get more.” Cindy Zuker - St. Johns, MI




                                               BBZ Resource Management, Inc   20
GAS & GROCERY CERTIFICATE PROGRAM


   END OF SLIDE
   Questions?




                                    BBZ Resource Management, Inc   21

				
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posted:4/22/2012
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