Anthem Blue Cross and Blue Shield by xuyuzhu

VIEWS: 4 PAGES: 22

									   Anthem Blue Cross and Blue Shield
                  and
             Radio Disney
             In Partnership
                Present
A Childhood Health and Wellness Program
Program Objective


  • To form a partnership between Anthem Blue Cross
    and Blue Shield and Radio Disney to decrease
    childhood obesity in Virginia
        - Create Awareness about childhood obesity
        - Promote healthy and active lifestyles among
          families in Virginia




                                                        2
Childhood Obesity - Data

                  • Data from the 2007 National Survey of
                    Children’s Health show that the
                    percentage of children ages 10–17 who
                    are overweight ... remained stable, while
                    the national prevalence of obesity (BMI in
                    the ninety-fifth percentile and higher)
                    grew significantly, from 14.8 percent in
                    2003 to 16.4 percent in 2007.

                  • An estimated 10.58 million children, or
                    nearly one in three children ages 10–17,
                    were overweight or obese in 2007.
Childhood Obesity - Data

      • The direct costs of childhood obesity
        include annual prescription drug,
        emergency room, and outpatient costs
        of $14.1 billion, plus inpatient costs of
        $237.6 million"; the annual cost to
        treat obesity-related illness in adults
        runs an estimated $147 billion.

      • Children treated for obesity are
        roughly three times more expensive
        for the health system than the
        average insured child.




           Reference:http://www.kaiserhealthnews.org/daily-reports/2010/march/05/health-policy-research-roundup.aspx
 Thomson Medstat Research Brief. Childhood Obesity: Costs, Treatment Patterns, Disparities in Care and Prevalent Medical Conditions.
Childhood Obesity - Facts
• Children ages 2–6 now consume 182 more calories per day than
  three decades ago, with more than 27 percent of their daily calories
  coming from snacks.
• A TV in a kid’s bedroom and he or she is more than 1.5 times more
  likely to be overweight or obese.
• Childhood obesity is growing three times faster than adult obesity.

• The average claims cost of children with type II diabetes, at
  $10,789, exceeds the $8,844 average claims cost of adults with the
  same condition.

• Research shows that overweight and obese children are more likely
  than others to repeat a grade in school or to miss more than two
  weeks of school in a year.



                          Reference:http://content.healthaffairs.org/content/29/3/342.full.pdf+html
Childhood Obesity - Pediatric State Rankings
   Childhood Obesity – Defining
                            BMI percentiles are the recommended measurement
                                       for children and adolescents.
                                  Weight Status                                            Percentile Range
                                  Category
                                  Underweight                                              Less than the 5th
                                                                                           percentile

                                  Healthy Weight                                           5th percentile to less
                                                                                           than the 85th percentile
                                  Overweight                                               85th to less than 95th
                                                                                           percentile
                                  Obese                                                    Equal or greater than
                                                                                           the 95th percentile



Reference http://www.cdc.gov/healthyweight/assessing/bmi/childrens_bmi/about_childrens_bmi.html
Childhood Obesity - Consequences
 Health Risks                 Psychosocial Impact
 • Type 2 Diabetes            • Target of social
 • High Cholesterol             discrimination
 • High Blood Pressure        • Can develop low self
 • Hip and Knee Pain            esteem, anxiety
 • Sleep Apnea                • Can affect academic
                                performance
 • Oligomenorrhea or
   Amenorrhea




                         Reference http://www.cdc.gov/obesity/childhood/consequences.html
Childhood Obesity – Contributing Factors

• Genetic
• Behavioral Factors
   – Energy Intake
   – Physical Activity
   – Sedentary Lifestyle
• Environmental Factors
   – Home
   – Childcare
   – School
   – Community
Alliance for a Healthier Generation
Prevention, assessment and treatment of the childhood obesity epidemic
• A joint initiative facilitating innovations to significantly reduce
  childhood obesity in the United States by 2015 and to empower
  kids nationwide to make healthy lifestyle choices.

• During the three year pilot study, Anthem Blue Cross of CA and
  Anthem Blue Cross Blue Shield of VA will offer extra-contractual
  healthcare benefits for the prevention and treatment of
  childhood obesity.

• Eligible children will have access to up to four physician visits
  and up to four visits with a registered dietitian per year. These
  healthcare professionals will work with children and their
  families on how to establish and maintain a healthy lifestyle.
Question




  THOSE ARE THE FACTS.
SO WHAT IS THE SOLUTION?




                         11
Solution



  YOU ARE THE SOLUTION
   BY PARTICIPATING IN
ANTHEM GET ACTIVE. GET FIT!




                          12
Solution




     WHAT IS THE
ANTHEM GET ACTIVE. GET FIT.
  SCHOOL CHALLENGE?



                         13
    Get Active. Get Fit. School Challenge



•   The Anthem Get Active. Get Fit. School Challenge is a free fitness program
    for Virginia elementary school students.
•   The School Challenge is a competition among students to exercise a
    minimum of 20 minutes for 40 out of 55 days
•   The purpose of the program is to educate and motivate elementary school
    students to exercise regularly and lead healthy, active lifestyles to mitigate
    childhood obesity.
•   Anthem partners with CareFirst BlueCross Blue Shield to cover schools in
    Northern Virginia that are outside of Anthem’s service area.
•   In addition to VA, Anthem is implementing this program in nine other states.




                                                                                     14
Get Active. Get Fit. School Challenge




HOW DOES THE PROGRAM
       WORK?



                                        15
  Get Active. Get Fit. School Challenge

1. Partner with the Virginia Department of Education to promote and
   communicate the “Get Active. Get Fit.” School Challenge, hosted by
   Radio Disney throughout Virginia.

2. Starting in August, the Department of Education and Radio Disney
   facilitate the distribution of information via e-mail to the elementary
   schools to encourage schools to participate.

3. Get Active. Get Fit. school registration begins August 22nd through
   September 30th, 2011.

4. A website, www.getactivegetfit.com, is designed for schools to
   register themselves as well as house all the Get Active. Get Fit.
   School Challenge materials.




                                                                             16
 Get Active. Get Fit. School Challenge

5. To encourage school registration and participation, the first five
   schools to sign up and also complete the School Challenge, will
   win a Gym and Outdoor Deluxe Activity Kit for their school.

6. Registration reminders are emailed to all the elementary schools
   through September 30th.

7. Radio Disney also promotes registration on-air on WDZY AM
   1290 Radio Disney Richmond.

8. School registration closes September 30th.

9. From October 3rd-November 25th, schools compete against each
   other for the chance to win a Radio Disney Dance Party.




                                                                        17
Get Active. Get Fit. School Challenge
10. Schools have the option to email the tracking materials to
    teachers and parents or print the materials, such as the student
    and classroom tracking chart, to track physical activity right there
    in the classroom.
11. Students must exercise a minimum of 20 minutes per day for a
    designated period of 40 out of 55 days and submit their activity
    chart to their teacher.
12. Teachers record the student’s physical activity on their
    classroom tracking chart.
13. Teachers then submit total classroom activity to the Get Active
    Get Fit leader (principal/physical education teacher) for the
    school.




                                                                           18
  Get Active. Get Fit. School Challenge
14. The Get Active. Get Fit. leader sends total school participation chart in
    to Radio Disney by December 9th.
15. Once all information is received by Radio Disney, the top 30 schools
    with the largest percentage of students participating in the challenge
    win a Radio Disney Dance Party.
16. Radio Disney announces top 30 schools via a press release on
    December 16th.
17. During the holiday season, Radio Disney airs congratulatory
    announcements for all schools who participated in the challenge and
    recognizes winning schools.
18. Radio Disney Reward Parties will be scheduled in early 2011.
19. At each Radio Disney Dance Party, students will participate in games
    and contests and prizes will be given.




                                                                             19
Get Active. Get Fit . School Participation

• Did you know in 2010 there were 1190 elementary public
  schools in Virginia with 558,395 elementary school students that
  were eligible to register for the first annual Anthem Get Active.
  Get Fit. School Challenge?

• 52% of all Virginia School Divisions signed up to participate in
  the school challenge in 2010.

• 346 or 29% of all elementary schools registered.

• 158,698 elementary school children (28%) had the opportunity
  to participate in the school challenge.




                                                                      20
Get Active. Get Fit . Day in Virginia

 November 8, 2010 was pronounced as Get Active.
 Get Fit. Day for the state of Virginia!

• First Lady Maureen McDonnell announced the official day at Maude
  Trevvett Elementary School in Henrico County.
• Virginia will now have a day dedicated to emphasize the importance
  of being healthy and physically active.




                                                                   21
 Get Active. Get Fit . School Challenge

   .
                                   Suggestions and
                                     Questions?




In Virginia (excluding the City of Fairfax, the Town of Vienna and the area east of State Route 123), Anthem Blue Cross and Blue Shield is the
trade name of Anthem Health Plans of Virginia, Inc. Independent licensee of the Blue Cross and Blue Shield Association. ® ANTHEM is a
registered trademark of Anthem Insurance Companies, Inc. The Blue Cross and Blue Shield names and symbols are registered marks of the Blue
Cross and Blue Shield Association.




                                                                                                                                                 22

								
To top