Docstoc
EXCLUSIVE OFFER FOR DOCSTOC USERS
Try the all-new QuickBooks Online for FREE.  No credit card required.

camping_ caravan _ holiday homes campaign 2010

Document Sample
camping_ caravan _ holiday homes campaign 2010 Powered By Docstoc
					camping, caravan &
holiday homes campaign 2010
booking form
                                                                              deadline
                                                                            12th April
                                                                                 2010




Camping and Caravan Parks and Sites • Holiday Parks • Lodges • Camping Barns • Hostels
Wigwams • Pods • Tipis • Yurts • Camper Van Hire • Outdoor Retailers • Food and Drink Retailers



•   Digital marketing campaign with supported PR and media activity
•   Integration with golakes.co.uk and golakes.mobi
•   New dedicated E-brochure, featuring rich media, inspiring photography,
    editorial features and a full directory of sites
•   2 x targeted e-newsletters
•   Use of modern digital initiatives, including Facebook advertising, Search Engine
    Optimisation and User Generated Content (e.g. recommendations).


                                                         online booking available
                                                      thedesignworks.co.uk/pitchit
 marketing opportunities
  For 2010, Cumbria Tourism is launching a new campaign to support the Camping, Caravan and
  Holiday Homes sector.
  Led by consumer research that suggested 98% of our consumers (interested in camping and caravanning)
  researched their camping breaks online, Cumbria Tourism’s Camping, Caravan and Holiday Homes
  Campaign will go digital for 2010. Our aim is to become the number one website for camping and
  caravanning in the Lake District and Cumbria.



e−brochure

  A brand new interactive E-brochure,                                 caravan, camping




                                                                                                                2010
  available to download from Golakes and                              & holiday home guide
  integrated into a variety of marketing
  activity.
  Features include: A large Cumbria map
  with site references, exclusive listings
  section for advertisers and editorial
  features covering Culture, Food and
  Drink and Outdoor Adventure. All fully
  integrated with Golakes*
  •   Email distribution to our full
      database (80,000 contacts)
  •   Specialist distribution to our
                                                                        Where to stay in   the lakedistrict
      caravan and camping database                                                                    Cumbria



      (8,000 email contacts)
  •   Viral distribution to partner and                           e-brochure
      advertiser databases
  E-brochure adverts include: one image,
  symbols, pricing information, description
  (1/8 page - 40 words max, 1/4 page -
  50 words max, 1/2 page - 110 words
  max, full page - artwork supplied)
  * Camping & Caravan Campaign advertisers
  are not automatically featured on Golakes.


enewsletters

  Enewsletters are sent out to
  approximately 8,000 consumers who
  have registered an interest in camping
  and caravanning in Cumbria and the
  Lake District. The average open rate for
  2009 enewsletters was 23%.


                                               enewsletter
online adspots
                                                      low wray
  Adspots offer targeted, enhanced
  web presence within the camping and
  caravanning section of Golakes. They
  offer quick, measurable and cost effective
  exposure to our visitors. Adspots link
                                                     camp on the edge of
  directly through to Golakes entries and are
                                                     windermere, book online
  available in monthly blocks, on a first come
  first served basis.                              Online Adspots

  NOTE: To qualify for an adspot, you must have
  a current Golakes entry.
                                                                                 Stay in
banner advertising
                                                                                 Luxury
  These rectangular advertisements appear
  on the Camping and Caravanning section
                                                                                 Luxuriously
                                                                                 appointed holiday
  of Golakes, giving enhanced presence on
                                                                                 lodges in the Lakes
  the website and increasing the potential of
  traffic to your Golakes entry.                                                 Click to visit
  NOTE: To qualify for a banner advert, you must                                 our site
  have a current Golakes entry.
                                                                               Banner Advertising

golakes.co.uk/pitchit

  New content, special features, offers and
  competitions, User Generated Content,
  articles and information will help drive
  traffic to the site and benefit all camping
  and caravanning related businesses with
  current Golakes entries. Benefit from:
  •   Inclusion in Cumbria’s most
      comprehensive tourism website -
      www.golakes.co.uk
  •   3.7 million users (Jan 09 - Dec 09)
  •   Nominated for Travelmole Tourist
      Board Website of the Year 2009
  •   Access to statistics to monitor your
      advert
  •   Promotion of Golakes through
      targeted marketing activity




                                                   golakes.co.uk
golakes.co.uk/pitchit − website advertising opportunities




accommodation providers
  Bronze web entry - (Available to properties with a current Quality Cumbria or national inspection)
  2 images, 200 word description, email and web links, directions to property, facility to add special offers
  Silver web entry - (Available to properties with a current national inspection)
  4 images, 200 word description, email and web links, directions to property, facility to add special offers, priority
  listings, online availability chart with flexible tariffs.
  Gold web entry - (Available to properties with a current national inspection)
  6 images, 200 word description, email and web links, directions to property, facility to add special offers, priority
  listings, online availability chart with flexible tariffs, online reservations/bookings with no commission to pay, bookable
  through VisitBritain and VisitEngland.
  Platinum web entry - (Available to properties with a current national inspection)
  8 images, 200 word description, email and web links, directions to property, facility to add special offers, priority
  listings, online availability chart with flexible tariffs, online reservations/bookings with no commission to pay, bookable
  through VisitBritain and VisitEngland, video to be created (visit www.cumbriatourism.org/video for more information),
  20 page virtual brochure built from pdfs of your existing brochure.



non accommodation providers
  Basic web entry
  Contact details, email and web links, 1 image, admission prices, opening times, click through to details page, 50
  word description, facility to add/update event information on the DMS.
  Enhanced web entry
  Contact details, email and web links, 2 images, admission prices, opening times, click through to details page, 200
  word description, facility to add/update event information on the DMS, priority listings, directions, online ticketing
  (5% commission)
  Additional extras
  30 second promotional product video *
  Filmed, edited and available to view via your Golakes entry. The film will also be provided to you for use on your own
  website.
  * For more information visit www.cumbriatourism.org/video



 Please ensure you have completed all sections of the attached booking form and DMS form.
 If you have any queries regarding advertising please contact Maxine at Designworks:
 Tel 01539 822202 or Email pitchit@thedesignworks.co.uk

				
DOCUMENT INFO
Shared By:
Categories:
Tags:
Stats:
views:3
posted:4/21/2012
language:English
pages:4