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2012 River Talking Points

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					2012 River Cruise Talking Points
Below are talking points to help sell River Cruising for 2011. Please see Katharine
or Rebecca if you need additional information.

Overall Messaging:

      Same product portfolio as 2011, with the exception of RSE/W, RYE/W and
       RZE/W which have been rested
    RHN/S will include a full day visit to the Floriade in the Spring and Summer,
       RMN/S will include a full day visit to the Floriade in the Fall
    RO will feature four food themed departures with different tour code ROF and
       will feature two “Family Friendly” departures where additional family appropriate
       activities will be included
    Brochure sales pitch – Four main areas of focus:
           – Uncommon Access – well choreographed shore excursions, exclusive
                cultural experiences, dining ashore included
           – All Inclusive – virtually every expense included - pre & post hotels and
                touring are included – not optional/extra cost, all shore excursions
                included (average of seven shore excursions included per trip), no options
                sold, all gratuities to ship and Tauck staff, meals ashore on every trip
           – Most Staff on the Rivers – four Tauck staff on every trip – means
                personalized service and attention
           – Club-like Atmosphere – with just up to 118 guests there is a cozy
                atmosphere, competitor boats are same size – but Tauck has fewer guests
                = more room, 85% or our cabins have floor to ceiling sliding doors that
                open to French balcony, unlike competitors all of our boats are the same
                size, décor, service
Pricing:

      As you might expect, given the weak US dollar and the strong Euro, and fuel
       increases, our 2012 prices have increased an average of 6 %
           – Better Product
                    Added Welcome and Farewell dinners on RDE/W
           – Increased supplier rates
      Ship, hotel, motor coach and supplier increases due to high fuel costs
      How can we justify to our patrons?
           – We provide best travel experience we can, Tauck won’t “cheapen” or cut
              our product simply to lower retail cost.
           – Competition is also raising rates in 2012, especially in destinations
              effected by the currency. We are not alone here.
           – We did not pass on all cost increases to our guests. We still adhere to our
              value strategy and thus ate some of the increase as needed.
Tour Changes:

    Please refer to Lexicon for all tour related specifics, but if you need a quick / high
   level summary of River changes from 2011 to 2012, please reference the below
   chart. Again, this is for reference only – Lexicon is the accurate and up-to-date
   resource.


 Tour            Tour             PM                   2012 Tour Changes
 Code
RAN/S     Budapest to           Michelle       Visit to Lohr instead of Miltenburg
          Amsterdam by                         RAN tour only - canal cruise in
          Riverboat                             Amsterdam will be in the morning & we
                                                will return to the ship for lunch

RDE/W     The Blue Danube       Michelle       New Hotel in Budapest: Marriott
                                                Budapest replaces the InterContinental
                                                Budapest
                                             A la carte dinner on night 10 will be
                                                changed to a farewell dinner on night 11
                                            RDE -
                                            Day 5: Option to visit Cesky Krumlov
                                            instead of Saltzburg
                                            Day 7: Option to visit Sisi’s apartments
                                            instead of the Silver chamber at Hofburg
                                            Day 11: Farewell dinner at Akadémia club

                                            RDW -
                                            Day 5: Option to visit Sisi’s apartments
                                            instead of the Silver chamber at Hofburg Day
                                            8: Option to visit Cesky Krumlov instead of
                                            Saltzburg
                                            Day 11: Farewell dinner at Lobkowitz Palace

RHN/S     Holland &             Michelle           New hotel in Brussels – Conrad
          Belgium featuring                         Brussels
          Floriade                                 Full day visit to Floriade in Venlo,
                                                    the Netherlands
                                                   Visit to Delft & Gouda
                                                   Canal boat cruise will be coffee &
                                                    cake and not a lunch
                                                   Summer dates for RH will not include
                                                    Keukenhof, but will include a visit to
                                                    Haarlem:
Tour         Tour           PM                 2012 Tour Changes
Code
                                     RHN: July 1 & Aug 10
                                     RHS: June 24 & Aug 3

RLE/W   Budapest to the   Michelle   RLW / Budapest: Added Farewell dinner at
        Black Sea                    the Akadémia - Night 11 & no dinner on
                                     night 10

                                     RLE / Bucharest: Added Farewell dinner @
                                     hotel - Night 11 & no dinner on night 10

                                     Budapest – Took out Opera house, Mathias
                                     church and added Bartok House, Rock
                                     hospital & St. Stephen's Basicila

                                     Bulgaria – Delete home hosted lunch due to
                                     complaints, will now do lunch at restaurant

RMN/S   The Rhine &       Michelle   Lunch on Boppard day will now be on the
        Moselle                      ship
                                     Special note: Fall dates including a visit to
                                     Floriade:

                                     RMN: Aug 31, Sept 24 & Oct 18
                                     RMS: Sept 12 & Oct 6

RO      French            Michelle   New hotel in Paris: Hilton Arc de Triomphe
        Waterways &                  on nights 1 & 2
        Vineyards
                                     Special Note:
                                      4 tours dedicated to food & wine: ROF
                                     (new code) ~ “A Taste of France”
                                     dates: April 25, June 28, Aug 17 & Oct 20

                                     2 tours will be family friendly: # 005 June 21
                                     & 007 July 23

RP      French Escapade   Michelle   New hotel in Paris: Hilton Arch de
                                     Triomphe

                                     RPN: Night 12 no dinner
                                     RPN: Night 13 Farewell dinner added
                                     RPS: Night 12 no dinner
                                     RPS: Night 13 Farewell dinner added
Tour   Tour   PM   2012 Tour Changes
Code

				
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