Docstoc
EXCLUSIVE OFFER FOR DOCSTOC USERS
Try the all-new QuickBooks Online for FREE.  No credit card required.

SEO Consult’s Thought for the Day - SEO

Document Sample
SEO Consult’s Thought for the Day - SEO Powered By Docstoc
					SEO Consult’s Thought for the Day - SEO Search engines such as Google use ‘spiders’ to read particular elements of site’s content. So using text-based headers and titles will be more valuable to search engines than images, javascript and flash, because they are easier to read and assess. Cheshire, UK, September 24, 2009 -- Understanding SEO essentially means understanding your audience – both people and search engines. The relationship you establish with your readers is through the placement of quality content. In theory, well implemented Search Engine Optimisation corroborates this; because providing the clearest, most relevant, well written and accessible content, helps them to produce accurate results for their users. Search engines are looking for the same things as your website visitors and potential customers – high quality copywriting and useful, relevant content. Search engines such as Google use ‘spiders’ to read particular elements of site’s content. So using text-based headers and titles will be more valuable to search engines than images, javascript and flash, because they are easier to read and assess. However, some media cannot be replicated in text form, things like videos, audio clips and pictures; therefore they should be tagged clearly, ensuring any keywords are relevant. Labeling content correctly means that it can be more easily accessed and acknowledges that some visitors may be browsing for particular media figures or have limited viewing capabilities. All of which are preferable to the leading search engines as it increases usability for broader audience. Good SEO copy needs to fulfill the reader’s criteria in terms of relevancy. By moderating your site’s content to a relevant field, with a high degree of accuracy, your ‘authority’ with search engines will rise. A few occurrences of important keywords woven naturally into your copy may help, but anything which results in the copy reading poorly will have a detrimental effect on how you represent yourself by both human and search engine visitors. Regardless of the design aesthetics of a website, it is the text-based material that anchors and conveys a message to the reader. In order to best portray a quality image, SEO copywriting should be approached with skill and an eye for the demographics’ readability. Researching the methods of potential competitors and how their online communities digest their text is a great way to begin establishing your site for its quality rather than quantity. It also leads into a primary research of the audience’s needs and how your SEO copy can meet them. Alienating readers with too much jargon, or alternatively by being too simplistic and coming across as patronising, is a sure fire way to lose out on potential custom, along with stuffing your text full of keywords to try and persuade search engines that it is relevant. The fact is, if your copy is well written and relevant by someone keeping website optimisation in mind, the search engines will work it out for themselves without your SEO copy having to be spammy. Quality is key to Search Engine Optimisation success.

For more information about SEO Consult, please visit www.seoconsult.co.uk or call 0845 205 0292. Contact: Susie Hood Click Consult Neston, Cheshire, CH64 9XF P: 0845 205 0292 F: 0845 205 0283 susie.hood@clickconsult.com http://www.seoconsult.co.uk images, search engines, clearest, most relevant, demographics, detrimental effect


				
DOCUMENT INFO
Shared By:
Categories:
Stats:
views:3
posted:9/24/2009
language:English
pages:2