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How to connect with an employer via LinkedIn

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					How to connect with an employer via LinkedIn

Used right, LinkedIn can be a job seeker's golden ticket.

Savvy job hunters can use the site to gain all kinds of advantages:
information on the types of people a company hires, the name of the
hiring manager for a particular job (and if they're really lucky, an
email address) and even the ultimate "in," a personal connection at a
company of interest.

But for every job seeker who expertly navigates the online networking
scene, there are plenty of others who fumble their way through it, often
over- or underestimating the role the site should play in their searches.

"LinkedIn is a valuable tool, but sometimes when people search for a job
they can confuse activity with productivity," says Tony Beshara,
president of Dallas-based placement firm Babich and Associates, and
author of "Unbeatable Résumés," for which he surveyed more than 2,000
people about their LinkedIn use. "No matter what activity you're doing,
whether it's writing your résumé or browsing profiles on LinkedIn, if
that activity isn't actually getting you an interview, it's not as
productive as something that would get you an interview."

If your online networking has been less than productive -- read: If it
hasn't actually lead to a connection to or interview with an employer of
interest -- you might need to revamp your LinkedIn strategy. These
guidelines will help you get the most from the site.

When reaching out to your contacts:

·   Don't be shy

The whole point of LinkedIn is to connect with people, so if you're
hesitant to reach out to a former co-worker you haven't spoken to in
awhile, don't be. She's on the site for the same reason you are -- to
network with people -- so she probably expects the occasional
introduction request.

"Interestingly enough, everybody that's on LinkedIn expects the same
thing out of everybody else," Beshara says. "[The thought is] 'What I do
for you today, you'll do for me tomorrow.' People are a lot more open to
responding to you because they know that somebody else is going to do the
same thing for them, or that you're going to do the same thing for them
the next time."

·   Don't be needy

When you do find someone in your network who has a connection or works
for a company you'd like an introduction to, your approach will play a
big part in the person's response.

"Make it known early in the process that you're not expecting your
networking connections to do the hard work for you," says Diane Crompton,
author of "Seven Days to Online Networking" and "Find a Job through
Social Networking." "In other words, if you want them to introduce you to
a contact at their employer, say something like, 'I'm not expecting you
to endorse me for this position or intervene on my behalf.' This will
take the emotional burden off of them should they feel too much ownership
in your job-search process."

If your networking contact is new, or someone you don't know very well,
it's especially important to make it known that you'll be the most active
part of the equation, Crompton says. For example, "Ask if you can use
your contact's name as a door opener to get the conversation going with
your desired end recipient. By doing this, you've taken them off the hot
seat in terms of their involvement," she says.

·   Take it off-line

InMail, LinkedIn's messaging function, is great for making initial
contact with someone. But once that's done, take the conversation to
email or a phone call, or establish a time to meet face-to-face. Besides
being impersonal, communication via InMail is often ineffective and slow,
since not everyone checks their LinkedIn profile consistently.

If you're browsing your connections and find out that someone you know
pretty well works at a company or has a connection of interest, you can
skip the InMail message altogether.

For example, Beshara says, "Once you find somebody you know at an
organization, call them up and say 'Hey Mary, this is Tony, I understand
you work with Leroy, and I'd like to get ahold of him. Can you tell me a
little bit about him, or what's going on at your organization?'"

When making introduction requests:

·   Let your contact know it's coming

If you plan on asking a contact for an introduction and have his email
address, send him a "heads up" to let him know it's coming. Doing so will
help you gauge his reception to your request, Crompton says. "[Plus], not
everybody is active on LinkedIn every day, and this will ensure that your
message doesn't sit in their LinkedIn Inbox for a long period of time,"
she says.

·   Make a good first impression

Something that not all job seekers realize before they send introduction
requests: "When using the 'Request an Introduction' function on LinkedIn,
you'll need to create messages to your 'bridge' (middle) contact as well
as to the end recipient," Crompton says. "Keep in mind that both people
receive both messages, so if you're on a casual name basis with the
introducer, you'll still need to keep the communication more formal and
professional, knowing that your end recipient will also get the message
you sent along to the middle connection."

When researching companies
·   Find the hiring manager

If you're interested in a particular job, try finding the hiring manager
for the position on LinkedIn. Job descriptions will often include the
title of the person to whom the job will report. If the position you're
interested in reports to the director of marketing, for example, pull up
the company page, and see if you can find the person with this title.

If you do find the hiring manager, "It's absolutely OK to reach out to
him or her directly," Beshara says. If the person's email address isn't
listed, you can often find the company's email format online (for
example, FirstName.LastName@companyX.com), and plug the person's name
into the format.

·   Look at whom they hire

Browsing company profiles will not only give you a better idea of whether
or not you're the type of person they usually hire, but will also clue
you in about potential connections you may have missed.

"You can look at employee profiles and find out what kinds of people the
company has hired in the past, what companies employees come from, if you
went to school with any of them, etc.," Beshara says.

If you find a common bond between you and someone you'd like to reach out
to, "Use the transparency of LinkedIn to assess the best approach for
communicating with your end recipient," Crompton suggests. "Customizing
your message by using these commonalities will build rapport and make
your initial approach that much more warm."

				
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