Trafford Cultural Strategy Action Plan Template 2008/9 by oJ20E7

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									Trafford Cultural Strategy Year 5 Action Plans 2009-2010

Strategic Theme/Priority: 1 Developing local cultural networks and infrastructure

Description:                               By When      Lead Agency         Partners/Links      Resource            Outcomes
                                                                                                Requirements
Review and refresh Cultural                March 2010   Trafford Arts &     All                 Human               To ensure that the
Strategy                                                Culture Service                         resources/staff     Cultural Strategy is fit
                                                                                                time                for purpose and
                                                                                                                    actively engaging with
                                                                                                Item/workshop on    Trafford Partnership
                                                                                                Cultural            to deliver the Culture
                                                                                                Partnership         commitments within
                                                                                                Network and Board   the Sustainable
                                                                                                agendas             Community Strategy

                                                                                                                    Trafford Festival of
Continuation of Cultural Festival 4        July 2010    4 Weeks of          Members of the      Funding             Culture linked to 2012
Weeks of Culture and to give                            Culture Sub         Trafford Cultural                       Cultural Olympiad
support to other events throughout                      Group of Cultural   Partnership         Marketing           preparations and
the year.                                               Partnership         Network                                 celebrations
                                                        Network                                 Human               encompassing town
Utilise 4 W o C as Cultural                                                                     resources/staff     centre and community
Olympiad celebration leading up to                                                              time                festivals.
and including 2012


Develop Creative Industries                Ongoing      Trafford Arts &     Members of          Funding             Increased audiences
Trafford networks to achieve                            Culture Service     Trafford Artists’                       and participation with
thriving local cultural networks, and                                       Networks            Marketing           Trafford’s creative
increased infrastructure capacity                                                                                   sector
                                                                            Members of the      Human
                                                                            Trafford Cultural   resources/staff     Improved usage of
                                                                            Partnership         time                existing creative
                                                                            Network                                 facilities in Trafford




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                                                                             Voluntary Arts                       Umbrella organisation
Development and expansion of                            Trafford Arts        Network             Volunteer time   for 38 member societies
Trafford Arts Association Network          March 2010   Association                                               comprising of art, choral,
                                                                             Arts & Cultural                      choirs, drama, floral art,
                                                                             Development                          orchestras and
                                                                                                                  photographic etc.
                                                                             Members of                           Bi monthly meetings for
                                                                             Trafford Cultural                    TAA members and
                                                                             Partnership                          production of 4 / 5
                                                                             Network                              newsletters a year


                                                                             Immerse                              Better use of
Development of Trafford Youth              March 2010   CYPS                 Lets Go Global      Staff time       resources and
Arts Network                                            Gorse Hill Studios   ENYAN                                partnership working to
                                                                             Arts Award                           ensure positive
                                                                                                                  outcomes for young
                                                                                                                  people.
                                                                                                                  Terms of reference for
                                                                                                                  TYAN to be
                                                                                                                  developed

                                                                                                                  Increase the number
Trafford Sports Council sports club        March 2010   Trafford             Sports clubs        Resources e.g.   of sports clubs gaining
development through Club Mark                           Community                                staff time and   Sport England Club
accreditation                                           Leisure Trust                            facilities       Mark accreditation to
                                                                                                                  ensure clubs comply
                                                                                                                  with minimum
                                                                                                                  operating standards
                                                                                                                  07/08 actual 43
                                                                                                                  08/09 target 50
                                                                                                                  08/09 actual 59
                                                                                                                  09/10 target 70




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Strategic Priority 2 – Raising the profile of the cultural sector in the Borough

Description:                               By When         Lead Agency    Partners/Links      Resource            Outcomes
                                                                                              Requirements

Work with Strategic Partnership            December 2010   Sub group of   Arts & Culture      Human Resources     Establish if previously
team to collate and analyse                                Cultural       Service             / staff time        identified priority
existing consultation and surveys                          Partnership                                            areas remain the
with a focus on priority areas                             Network        Access Trafford                         same or have
Bucklow St Martins, Sale Moor &                                                                                   changed.
Clifford.                                                                 Strategic                               Greater
                                                                          Partnerships                            understanding of
                                                                          team                                    agreed priority areas
                                                                                                                  to inform future
                                                                                                                  delivery plans that will
                                                                                                                  raise the profile of and
                                                                                                                  increase participation
                                                                                                                  in cultural activities

Mapping exercise of current                March 2010      Sub Group of   Members of          Human resources /   Research undertaken
cultural activities and facilities in                      Cultural       Trafford Cultural   staff time          to identify current
priority areas                                             Partnership    Partnership                             participation in, and
                                                           Network        Network                                 access to, cultural
                                                                                                                  activities to inform
                                                                                                                  future delivery plans




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Strategic Priority 3 – Increasing levels of cultural activities and participation in the Borough

Description:                               By When      Lead Agency         Partners/Links   Resource             Outcomes
                                                                                             Requirements
Improve access to and awareness                         Trafford Arts &                      Human Resources      Increased use of both
of culture facilities via Whatson in       Ongoing      Cultural Service    All Trafford     / Staff time         websites including
Trafford and Culture in Trafford                                            Cultural                              cultural providers
websites                                                Tourism             Partnership                           inputting information
www.cultureintrafford.org                                                   Members
                                                        Communications                                            Number of website
www.trafford.gov.uk/whatson                             Team                                                      hits


                                                                                             Marketing
Development of 4 Weeks of                  July 2010    4 Weeks of          All Trafford                          Number of events in
Culture programme of events to                          Culture sub group   Cultural         Human                target areas
increase awareness and                                  of Cultural         Partnership      resources/staff
participation in 4 Weeks of Culture                     Partnership         Members          time
in target areas identified in priority
2                                                                                            Analysis of venues
                                                                                             used in 2009
4 weeks of Culture contribution to         March 2010   Arts & Culture                                            Number of events
SCS Commitment 40 – Recognise,                          Service                                                   celebrating cultural
value & celebrate cultural diversity                                                                              diversity during 4
                                                                                                                  Weeks of Culture
                                                                                                                  06-07 actual 50
                                                                                                                  07-08 actual 58
                                                                                                                  08-09 target 60
                                                                                                                  08-09 actual 61
                                                                                                                  09-10 target 65

NI 8 Adult participation in sport &        March 2010   Trafford                             Active People        07-08 target 22.9%
active recreation                                       Community                            Survey               08-09 target 23.9%
LAA Target & SCS Commitment                             Leisure Trust                                             08-09 actual 29.2%
38 – promote healthy lifestyles                                                                                   09-10 target 26.9%
including participation in physical
activity sport and other cultural events




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NI 9 Use of Public Libraries               March 2010   Access Trafford   Active People         Baseline result for
SCS Commitment 35 - Raise the                                             Survey                08-09 50% - above
profile and improve opportunities to                                                            national average of
access sport, arts and culture.                                                                 48.5%
Increase levels of participation among
all groups including older and younger
people

NI 10 Visits to Museums and                March 2010   Arts & Culture    Active People         Baseline result for
Galleries                                               Service           Survey                08-09 57.8% -
SCS Commitment 35 - Raise the                                                                   Trafford in upper
profile and improve opportunities to                                                            quartile
access sport, arts and culture.
Increase levels of participation among
all groups including older and younger
people

NI 11 Engagement in the Arts               March 2010   Arts & Culture    Active People         Base line result for
SCS Commitment 35 - Raise the                           Service           Survey                08-09 47.1% - 2nd in
profile and improve opportunities to                                                            GM 4th in North West
access sport, arts and culture.
Increase levels of participation among
all groups including older and younger
people

Active Trafford Pass Initiative            March 2010   Trafford          Data collection and   Number of Active
contribution to SCS Commitment                          Community         reporting             Trafford Passes
37 - Support Underrepresented and                       Leisure Trust                           08-09 target 7500
disadvantaged communities and                                                                   08-09 actual 4681
smaller groups to become involved in                                                            09-10 target 5000
local cultural networks and events

Active Trafford Pass Initiative            March 2010   Trafford          Data collection and   Number of Active
contribution to SCS Commitment                          Community         reporting             Trafford Visits
37 - Support Underrepresented and                       Leisure Trust                           07-08 actual 218,097
disadvantaged communities and                                                                   08-09 target 205,000
smaller groups to become involved in                                                            08-09 actual 162,008
local cultural networks and events                                                              09-10 target 175,000




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Arts Awards for Young People -             Ongoing annual     Children & Young     Lets Go Global    Staff support to    Number of
national scheme of accreditation,          scheme             Peoples Service                        young people        accreditations
using peer education and                                                           Arts Council
facilitating leadership                                       Gorse Hill Studios   England NW        Accreditation       Number of participants

                                                                                                                         07-08 actual passes 31.
                                                                                   North West Arts   Funding of          In top quartile, and
                                                                                   Award             activities/events             st
                                                                                                                         ranked 21 Nationally
                                                                                   Coordinator       attendance          9 Advisors trained to
                                                                                                                         Gold level

                                                                                                                         08-09 first 2 silver
                                                                                                                         awards at Gorse Hill
                                                                                                                         Studios

Sport Trafford Initiatives                 March 2010         Trafford                               Staff time          07-08 actual 84,575
e.g. TUF-C, Community                                         Community                              Marketing           08-09 actual 157,496
Engagement Programme and                                      Leisure Trust,                                             09-10 target 160,000
Volunteer Development                                         Sport Trafford

Development of arts & health               Ongoing            BlueSCI              North and South   Staff time          Cultural engagement
social inclusion projects,                                                         Trafford PCT,                         contributing to the
programme of activities,                                                           Trafford Arts &   Marketing           recovery of Mental
workshops and events                                                               Culture Service                       Health service users
                                                                                                     Event and project   offering real
                                                                                                     resources           opportunities for
                                                                                                                         social inclusion and
                                                                                                                         citizenship


Books on Prescription scheme               On going project   BlueSCI              Access Trafford   Staff time          Number of books
                                                                                                                         issued
                                                                                   Trafford PCT      Marketing
                                                                                                                         Range of books
                                                                                                                         available




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Strategic Priority 4 – Identifying and making the best uses of resources and facilities
Description:                               By When         Lead Agency         Partners/Links    Resource           Outcomes
                                                                                                 Requirements
Development of Community                   On going        Access Trafford /                     Staff time         Fully functioning and
Groups Database                                            Corporate                                                current database
contribution to SCS Commitment
36 - Support and develop the wide                                                                                   Number of groups on
range of local sporting and cultural                                                                                database
networks and events
                                                                                                                    Number of visitors
Venues database                            Launch winter   Economic            Access Trafford   Staff Time         Venue database that will
                                           2009            Development                                              cover a wide range of
Visittrafford website to include a                                                                                  venues from meeting &
page devoted to “venues for hire”                                                                                   conference venues to
                                                                                                                    rehearsal halls and party
www.visittrafford.info
                                                                                                                    venues.
Review and refresh Culture                 December        Arts & Culture      Web               Staff Time         Review of
website content to make it more            2010            Service             development                          cultureintrafford.org, site
outward facing including interactive                                                                                refreshed and increase
map of venues                                                                                                       in unique visitor
                                                                                                                    numbers

Strategic Priority 5 – Encouraging the development of new investment in the cultural sector
Description:                               By When           Lead Agency       Partners/Links    Resource           Outcomes
                                                                                                 Requirements
Continue development of Culture            March 2010        Trafford Arts &   Key cultural      Human              A strategic group of
Partnership Board                                            Culture Service   stakeholders      recourses/staff    key cultural
                                                                                                 time               stakeholders and
                                                                                                                    partners to pro
                                                                                                                    actively challenge,
                                                                                                                    develop and
                                                                                                                    strengthen Trafford’s
                                                                                                                    culture offer
External investment during 09-10           March 2010        Trafford Arts &   Finance           Human resources/   Understanding of
identified and mapped against                                Culture Service                     staff time         external funding
previous years investment                                                      Economic                             levered
                                                                               Development




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