August The United Soybean Board USB partnered with the by jennyyingdi


									August 8, 2011

The United Soybean Board (USB) partnered with the American Soybean Association
(ASA) again this year to serve as a co-sponsor for the Regional Exchange & Awareness
Program (REAP). The northern part of the program took place last week in Indiana and
included soybean farmers from Alabama, Arkansas, Canada, Kentucky, Louisiana, Mississippi,
North Carolina, Pennsylvania, Tennessee and Virginia. USB Director Mike Beard shared
checkoff priorities with participants, including farmer-leaders and staff from ASA and the
Indiana Soybean Alliance. The Indiana-leg of the program included stops at the Port of Indiana-
Burn Harbor where 400 barges of bulk grain including soybeans get loaded each year; Louis
Dreyfus Commodities, home to the world’s largest fully-integrated soybean processing and
biodiesel plant; Bell Aquaculture, which produces and sells approximately two million perch a
year and Purdue University to review soybean checkoff-funded research. The southern REAP
program, coordinated this year with the help of the Tennessee QSSB, hosted farmers from
northern U.S. soybean states and took place in late July.

The USB Communications Committee met last week in Easton, Md., to review proposals
for 2012 tactics and to learn firsthand about the challenges and regulations farmers face in
the Chesapeake Bay region. During the meeting, which also included farmer-leaders from the
Maryland Qualified State Soybean Board, the Committee heard from Delaware Secretary of
Agriculture Ed Kee, Maryland Grain Producers Executive Director Lynn Hoot, University of
Maryland Research Professor Josh McGrath, Ph.D., and Environment and Energy Daily reporter
Paul Quinlan. The Committee approved projects for FY 2012 designed to support the
committee’s goals of creating awareness with soybean farmers about customer needs, their
checkoff investments and opportunities to profit; educating the U.S. ag value chain about
checkoff priorities and partnering with the value chain to address challenges and opportunities;
and supporting U.S. farmers freedom to operate by increasing consumer awareness of the value
of today’s production agriculture in providing safe, affordable, abundant food.

USB Directors Laura Foell and Richard Fordyce, along with Biotechnology Initiative staff,
met with farmers from Turkey while they visited Memphis as part of the Biotech Initiative’s
summer meeting in mid-July. The five Turkish farmers discussed how biotech can be used as a
production tool to increase productivity. They visited the United States as a result of a U.S.
Department of Agriculture’s Foreign Agricultural Service and United Soybean Board (USB)-
funded project, aimed at driving confidence in agriculture biotechnology with key overseas

Foell and Fordyce also joined Iowa Soybean Association staff to serve on a panel for the
2011 Biotechnology Teachers Workshop in Des Moines, Iowa held July 19-21. Sixteen
middle and high school teachers nation-wide attended the workshop designed to present current
industry biotech practices to educators, while making a connection between these practices and
what educators are teaching. Teachers had the opportunity to collaborate with other educators,
scientists and industry experts. They also participated in learning activities throughout the
workshop and took with them draft lesson plans that will later be posted and used to promote the
checkoff-funded website. Pioneer Hi-Bred International hosted the

USB Directors Jimmy Sneed and Mike Beard interviewed with leading ag media
representatives during the recent Agricultural Media Summit (AMS) in New Orleans. The
conference began with a Soy Transportation Coalition (STC)-organized tour of the Port of New
Orleans. The port serves as the last stop for approximately 60 percent of U.S. soybeans bound for
export markets. During the STC tour, a Louisiana state senator said the port does plan to convert
to a deepwater facility where larger containerized and grain cargo vessels can transverse and be
offloaded. He told the group the multibillion dollar project will be completed by the time the
new, wider Panama Canal will be finished in 2014. Sneed, the only U.S. farmer present on the
tour, conducted interviews about the importance of funding U.S. transportation infrastructure
with reporters from Farm Industry News, Farm Journal and Farm Progress publications. Beard,
who participated with Sneed in the AMS Info Expo, told media about the checkoff’s support for
the U.S. animal agriculture sector. AMS continues to be one of the largest gatherings of crop and
livestock print and Internet-based ag media in the United States.

Biodiesel production continues to rise as fuel companies strive to reach the Renewable Fuel
Standard for 2011. According to the National Biodiesel Board, the U.S. biodiesel industry
produced 392 million gallons of biodiesel through June 2011, which is 77 million gallons more
than total U.S. biodiesel production in 2010. Biodiesel production also set a new monthly
production record in April. May and June production topped each other with total June
production equaling 84.5 million gallons.

As part of the USB Communications Committee’s QSSB tradeshow partnership
program, USB and the Virginia QSSB exhibited at the Virginia Ag Expo in Bealton,
Va., late last week. USB Director Richard Carlisle and staff shared information with the
approximate 1,500 farmers in attendance about USB’s investment activities, especially in the
area of animal agriculture. USB co-sponsored the one-day event which included the exhibit
area, educational seminars and field plot tours. The Virginia Grain Association, Virginia
Soybean Association and the Virginia Extension Service organized the expo.

USB partnered with the Minnesota QSSB to exhibit at Farmfest last week near
Redwood Falls, Minn. At the outdoor show, USB focused on increasing awareness among
attendees about the importance of animal agriculture. USB Directors Scott Singlestad and
Jim Willers along with Communications staff helped explain the significance and value of
animal agriculture to soybean farmers at Minnesota’s largest farm show reaching more than
40,000 attendees.

USB director Earl Hendrix welcomed more than 55 researchers and business managers to
his home state of North Carolina last week for the USB sponsored-Fibers and
Thermoplastics Technical Advisory Panel. The two day meeting in Raleigh included several
presentations both from universities and private companies. One presenter from Biobent
Polymers of Ohio discussed the commercial launch of new soy-containing resins for molded
thermoplastics developed by Battelle with checkoff support from the Ohio Soybean Council.
Biobent stated they had “orders” for 650 million pounds of the new resin when production is
perfected and issues such as color and odor are resolved. State soybean boards from Illinois and
Indiana also sent representatives. Several fiber projects reported that materials were moving into
production trials and fiber companies Kimberly-Clark and Celanese confirmed strong industry
interest in making and using soy fibers when laboratory results are confirmed by production

USB & Industry Conference Calls and Events
Aug. 6-9     American Society of Association Executives Convention, St. Louis
Aug. 7-11    National Association of County Extension Agents Convention, Kansas City
Aug. 9-11    Empire Farm Days, Seneca Falls, N.Y.


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