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					How to Drive Laser-Targeted Traffic Using Overture

In online marketing business like affiliate marketing, no traffic means no sales. That’s the reason why most
affiliates or webmasters easily shell out even big bucks just to get top rankings on the search engines. Once
you are promoting a product or service in you web page, you need to have more visitors that can be potential
consumers to your products and services. This is one of the fundamental rules to succeed in online marketing
business. Here, you just need to start and get it right and you can do some things wrong but still manage to
succeed. Don’t ever try to get it wrong because no matter how hard you work, you can never find yourself on
the way to success.

I guess everyone will agree if I said that obtaining enough highly targeted traffic is the key to success in
affiliate marketing business. This method is proven to be effective if you’re promoting or reselling product
or service online. One of the best and most secured marketing strategies that affiliate marketers can employ
is the strategy of paying for performance. This means that your investments are used only on results such as
additional sales and incomes.

Let’s take a practical example. Paying for performance could mean giving a commission to a sales person only
when new sale is made. This strategy assures you real profit because you can already compute the amount money
you have to spend for every new sale made. Also, you can avoid spending any marketing bucks because every cent
you use up has either come from sale or will generate a sale in the future.

And one of the proven and most efficient ways of acquiring sales in affiliate marketing business is by drawing
laser-targeted traffic towards your web site and converting them to sales by means of “Pay-Per-Click” Search
Engines (PPCSEs).

Overture claims to be the Internet’s best pay-per-click search engine. It is the world’s leading resource of
Pay-For-Performance search on the web. And what’s more enticing about Overture? When you advertise in Overture
Premium Listings, your site will absolutely appear in the leading U.S. search engines like Yahoo, InfoSpace,
MSN, Netscape, AltaVista, Lycos and more. Plus, you can get the benefit of reaching more than 80% of active
Internet users.

PPCSEs like Overture can bring impressive sales because they permit you to pay for performance by means of
attracting precisely targeted traffic to your niche. And this means people or site visitors who are actively
searching for what precisely you are offering or selling. Overture’s secret is to drive laser-targeted traffic
to your website by proposing or bidding on keywords that are related to the product or services that you are
offering. And this strategy works this way: the more exact the keyword is, the better results you’ll receive
and the less you’ll have to spend for each new sale.

Overture drives targeted traffic by keeping you away from the general keywords that are very common and
usually come expensive and by casting a wide net of laser-focused keywords that are more targeted, not so
expensive, and with high conversion rate. I’ll tell you, attracting laser-targeted traffic through Overture is
nothing but a “Win-Win” Situation.

Overture’s strategy also allows your visitors to respond. And what’s important once you get your visitors to
respond? Well, you are given a chance to develop lifetime customers that will patronize your product and will
buy from you over an over again. Bear in mind that one-time sales can’t be a key in creating a
highly-profitable business especially online. You can only achieve this through PPCSEs like Overture, which
gets your site visitors to respond. And once it happens, you can constantly market and sell your products to

Another tactic that Overture uses in order to gain laser-targeted traffic is to have a “Back-Up Response” for
those who “almost bought” your product on the first visit. To successfully realize this, you need to market
and advertise to them over and over again until you make them a new customer. Offer them an incentive so that
they’ll allow you to advertise to them over a certain time span by means of e-mail or post mail. Here are some
of the back-up responses which you can use: send a free e-mail newsletter, give a free catalog and offer a
promo or sweepstakes which gives them the chance to win free merchandise.

Other things that will surely attract lifetime customers to your site are offering valued customer discounts,
giving seasonal and special offers especially to your repeat customers and any other incentives to purchase.
Don’t get me wrong with this; the abovementioned strategies can surely develop a trusted relationship between
you and your customers. Aside from patronizing your products over their lifetime, they may even refer others
to you or to your site.

To sum up, one of the most effective and secured marketing strategies that any businessman can utilize
particularly those who are involved in online marketing is the approach of only paying for performance. And
one of the most helpful online strategies to create more sales is by pulling laser targeted traffic towards
your website and converting them to sales by means of Pay-Per-Click Search Engines like Overture.

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