SEO & Social Media Marketing of A Sports Networking Portal by hsplmkting


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                                            HARBINGER SYSTEMS

   Overview                                                                Services
   Harbinger Systems is a leading provider of software                        Software Product Development
   engineering services to some of the world's best product                   Web 2.0
   companies. Our services span solution consulting,
                                                                              Mobile
   software design, development, testing and test
   automation.                                                                eLearning
   By leveraging cutting-edge technologies, Harbinger                         Performance Engineering
   Systems works with its customers as a partner in                           Systems Software
   technology innovation.                                                     Digital Marketing

                                     A Harbinger Systems Case Study

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                                                  SEO & SOCIAL MEDIA MARKETING
                                                 OF A SPORTS NETWORKING PORTAL

   Situation                                                                  Challenge
          A social networking portal for sports fitness enthusiasts started      Very basic SEO brought some online traffic, but user
          by an ardent sports and athletics fan                                  registrations per week on the website stuck at single digits for
                                                                                 Limited control over visitor demographic due to unfocussed
   Harbinger Solution
                                                                                 Portal not optimized for visitor experience and conversions,
          Harbinger analyzed meta tags / titles, website rankings and            and needs actionable metrics through analytics
          keywords progress of the website
          Recommended content improvements, friendly file names,              Technologies & Tools
          folder structures, and URL encoding
                                                                                 Twitter, CoTweet, FriendFeed, Facebook, Youtube, MySpace
          Website sitemap, robots creation and submission to search
          engines                                                                Google Analytics, Google Webmaster Tools
          Created and significantly enabled Twitter, FriendFeed and              Search engine optimization, titles and meta tags optimization
          Facebook presence                                                      Sports directories research and submissions
          Integrated popular sharing widgets on website for viral effect         Alexa ranking, Google page rank, inbound links research
          Suggested multiple small-to-medium changes in website
          structuring and content writing for SEO-friendliness

          Benefits                                                                                                  BOTTOM LINE
            Website user registrations went up 700% in 3 months                                       Startup company now being recognized as a
                                                                                                            brand, with advocates and followers
            Social media fans and followers in hundreds, up from none
                                                                                                                    across the internet
            Website on top three search pages for most of the desired keywords
            Technically rich website significantly improved from visitor behavior and
            conversion perspective


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