Today, companies are challenged to provide all encompassing platforms to incorporate the Dodd-Frank Wall Street Reform and Consumer Protection Act requirements, servicing, delivery, fulfillment, Real Estate Settlement Procedures Act, compliance, workflow management, etc -- and all within an ever-changing technology landscape. Consider social media alone and their sister industry -- real estate brokerage -- and the trend they have experienced over the last five years as more and more buyers looking to purchase a home begin their search online. To balance the equation, Realtors have turned their attention to harness the power of Facebook, LinkedIn, Twitter, WordPress, YouTube and blogging. According to Mashable.com, Facebook garners the highest Realtor usage at 79%, followed by Twitter and Linkedin, with the rest lagging behind. Leveraging technology online media is all about promoting your personal brand in the most advantageous light. It begins with a basic understanding of everything available and then winnowing the options to the highest and best usage for the individual.