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SACRAMENTO CONVENTION CENTER SACRAMENTO Powered By Docstoc
					SACRAMENTO CONVENTION CENTER

       SACRAMENTO, CALIFORNIA

             JANUARY 27–30, 2009

       EXHIBITS: JANUARY 28 & 29
                                             Contents


Contact Information                          About the UW&GS	                                                             2	
                                             Benefits & Opportunities	                                                    3	
■ Trade Show Information, Hotel              Sponsorship & Advertising 	                                                  4	
  Reservations, Booth Sales and Supplier     Exhibit Information 	                                                        5	
  Poster Presentation                          U
                                             	 	 W&GS	Schedule
	   Action	Motivation	Inc.	(AMI)	              T
                                             	 	 rade	Show	Hours
    PHONE:	(650)	416-2473	                     I
                                             	 	 nstallation/Dismantle	Hours
    TOLL	FREE:	(800)	242-9124	                 2
                                             	 	 010	Booth	Sales
    FAX:	(650)	416-2455	                     General Information	                                                         6	
    E-MAIL:	exhibits@unifiedsymposium.org      B
                                             	 	 ooth	Payment
                                               E
                                             	 	 xhibit	Hall	Access	for	Booth	Setup	and	Breakdown
■ Booth Payment
                                               M
                                             	 	 inors,	Safety	and	Alcohol
	   Unified	Wine	&	Grape	Symposium	            A
                                             	 	 dmission	to	Exhibit	Hall	Early	on	Show	Days
    PO	Box	1855	                               E
                                             	 	 xhibit	Hall	Vouchers
    Davis,	CA	95617-1855	USA	
                                               R
                                             	 	 egistration	and	Badges
    PHONE:	(530)	753-3142	
    FAX:	(530)	753-3318	                       H
                                             	 	 otel	Accommodations
    E-MAIL:	info@unifiedsymposium.org          F
                                             	 	 uture	UW&GS	Dates
                                             Rules and Regulations 	                                                   7–12	
■ Sponsorship Information                      B
                                             	 	 ooth	Rental	Fee	Inclusion
	   CAWG	                                      B
                                             	 	 ooth	Types
    601	University	Ave,	Suite	135	             F
                                             	 	 acility	Ceiling/Door	Dimension	&	Floor	Load
    Sacramento,	CA	95825	USA	                  F
                                             	 	 loor	Space
    PHONE:	(916)	924-5370	                     C
                                             	 	 ancellations
    TOLL	FREE:	(800)	241-1800	                 S
                                             	 	 haring	Exhibit	Space	Without	UW&GS	Consent	is	Prohibited
    FAX:	(916)	924-5374	                       C
                                             	 	 ontracts/Applications	Required	for	All	Participating	Companies
    E-MAIL:	camron@cawg.org                    C
                                             	 	 hange	in	Management	or	Ownership	&	Trade	Show	Rights
                                               P
                                             	 	 re-show	Inspection
■ Official Services Contractor – for booth
                                               B
                                             	 	 adges
  labor, setup & services
                                               C
                                             	 	 ommunication	Authorization
	   GES	                                       F
                                             	 	 ire	Regulations
    PHONE:	(702)	515-5970	                     F
                                             	 	 reight	at	Show	Site	and	Marshalling	Yard
    TOLL	FREE:	(800)	475-2098	
                                               R
                                             	 	 ules/Regulations,	Booth	Assignment	and	Floor	Plan	Changes
    www.ges.com/contact	
                                               E
                                             	 	 vents,	Activities	&	Hospitality	Suites
                                               I
                                             	 	 nstallation
                                               D
                                             	 	 ismantling	of	Exhibits
                                               L
                                             	 	 abor	and	Drayage/Shipping
                                               I
                                             	 	 ndemnity/Insurance
                                               L
                                             	 	 imitation	of	Remedies
                                               O
                                             	 	 fficial	Services	Contractor
                                               U
                                             	 	 se	of	Exhibitor	Appointed	Contractor	(EAC)
                                               P
                                             	 	 ayment	Terms
                                               P
                                             	 	 hotographs
                                               P
                                             	 	 rinted	Material	Distribution
                                               R
                                             	 	 estricted	Booth	Activities
                                               A
                                             	 	 lcoholic	Beverages	and	Food	Service
                                               S
                                             	 	 ecurity
                                               S
                                             	 	 moke-Free	Ordinance
                                               S
                                             	 	 upplier	Poster	Presentations
                                               S
                                             	 	 elling	on	the	Floor
                                               U
                                             	 	 nion	Jurisdictions
                                               V
                                             	 	 iolations
                                               D
                                             	 	 isclaimers
                                             Booth Construction Guidelines	                                               13
                                             Floor Plan	                                                          Back	Cover
October 2008



Dear Exhibitor,
                                                                                                                  2009 Unified Wine &
On behalf of the American Society for Enology and Viticulture (ASEV) and the California Association
of Winegrape Growers (CAWG), co-organizers of the Unified Wine & Grape Symposium (UW&GS), we’d
                                                                                                                  Grape Symposium
like to welcome you as an exhibitor for our 2009 event, which will once again be held at the Sacramento
Convention Center on January 27 – 30, 2009.
                                                                                                                  Sacramento
With over 10,000 people expected to attend, the Unified Symposium is the largest trade show of its kind in
North America. The trade show is an important aspect of the overall event and is a tremendous marketing           Convention Center
opportunity for you and your colleagues. The sold-out nature of the trade show is testament to the value and
importance of the Unified Symposium, and we are pleased that you have chosen to be a part of it.
                                                                                                                  1400 J Street
Please read this Prospectus carefully. In addition to vital data, dates and requirements, it also provides some
additional pre-show and sponsorship and advertising opportunities that you may want to explore (refer to          Sacramento, CA
page 4 for details). You are also strongly encouraged to read through our policy regarding alcohol restric-
tions in your booth (refer to the Alcoholic Beverages and Food Services section on page 11 for details).
                                                                                                                  January 27–30
Built with the joint input of growers, vintners and allied industry members, the Unified Symposium
provides wine and grape industry professionals with direct access to the latest information they need to          Exhibits
remain competitive. To ensure easy trade show access for our large number of attendees, we will again be of-
fering these popular features:
                                                                                                                  January 28 & 29
■ A tailored program developed by industry insiders that includes wine tastings expected to continue to
    draw a large pool of industry representatives.
■ Our shuttle bus system and Raley Field parking that has been popular with attendees in previous years
    will again be in place in 2009 to ensure that attendees can conveniently park at a reasonable price.
■ Additional hotels have been added to the contracted block of hotel rooms.
Thank you for your support and contribution to this important industry event and, ultimately, to the future
of the wine and grape industry.

Sincerely,



Lyndie Boulton                                            Karen Ross
Managing Committee Member                                 Managing Committee Member
Unified Wine & Grape Symposium, LLC                       Unified Wine & Grape Symposium, LLC




                                                                                                                       2009 EXHIBIT
                                                                                                                       PROSPECTUS

                                                                                                                                  
                   About the Symposium


                   Hosting Organizations                                  Attendance
In January 2008    The Unified Wine & Grape Symposium (UW&GS)             The 2008 show was the largest ever with more than
                   is a limited liability company. The American Society   12,000 registrants! And we expect to match that
more than          for Enology and Viticulture (ASEV) and the Cali-       number in 2009.
550 suppliers      fornia Association of Winegrape Growers (CAWG)         Meet with Key Industry Personnel:
                   are non-profit organizations and are its sole mem-
                   bers. The common objective is to provide a forum       ■ Industry Suppliers
exhibited at the
                   for the presentation and discussion of research and    ■ Marketing Executives
UW&GS and          technological developments and to promote educa-       ■ Retail Tasting Room Personnel
                   tion in winemaking, grapegrowing, marketing and
more than 12,000   finance.                                               ■ Vineyard Managers
people attended.                                                          ■ Vineyard Owners
                   The Goal of the Unified Wine                           ■ Winemakers
                   & Grape Symposium
                                                                          ■ Winery Managers
                   Jointly organized by ASEV and CAWG, the UW&GS
                   represents the collective experience and knowledge     Attendees are Buying Everything
                   of the entire wine and grape industry. The program     They Need to Operate a Successful
                   is developed in cooperation with our many industry     Winery or Vineyard
                   organizations and universities. The UW&GS has an
                   established and well recognized history of provid-     ■ Barrels
                   ing vintners and growers with the information they     ■ Bottles, Corks and Labelers
                   need to remain competitive.                            ■ Chemicals
                   The UW&GS provides critical, practical informa-        ■ Containers
                   tion regarding global trends, challenges and issues
                   facing the wine and grape industry.                    ■ Equipment
                   This event is an ideal forum for suppliers to show-    ■ Grapevines
                   case their products and enhance the comprehensive      ■ Insurance and Financing
                   and educational program.                               ■ Irrigation
                                                                          ■ Machinery
                                                                          ■ Measurement Needs
                                                                          ■ Packaging
                                                                          ■ Software
                                                                          ■ Soil Testing and Analysis
                                                                          ■ Tasting Room Supplies
                                                                          ■ Trucking Services

                                                                          And so much more!




      
Benefits & Opportunities


Meet with Other Industry Professionals                  Unique Opportunities Abound
This is your opportunity to meet with thousands         ■ Dedicated exhibit time without overlapping edu-
of wine industry professionals!                             cation sessions. Just you and thousands of wine
Your sales representatives will have quality time to        and grape industry professionals.
present and discuss your products or services with-     ■ Designated locations for the hosted buffet
out distractions. Expositions are the primary source        luncheon and wine tasting in each exhibit area.
for gathering product information.* Take advantage      ■ Supplier Poster Presentations. These presenta-
of this opportunity to make the right contacts with         tions are open to any exhibitor who wishes to
a highly targeted group!                                    make a formal presentation or product demon-
                                                            stration to potential clients in the wine industry.
Benefits of Exhibiting                                      (Refer to page 12 for details.)
■	 Draw a top-level, buying-power audience              ■ Hosted Buffet Luncheon — open to all
    — many attendees are the purchasing decision-           registered attendees. Thousands of attendees
    makers!                                                 visit the exhibits on both floors for this event.
■	 Reach prospects for less than 58% of the cost of     ■ Exhibit Hall Vouchers — distribute them to
    a direct sales call.*                                   current or potential clients! (Refer to page 6 for
■	 An easy-to-use lead retrieval system which pro-          details.)
    vides you with the ability to scan in your          ■ Sponsorship & Advertising — let banners,
    booth visitor’s badge information.**                    signs and print advertisements proclaim your
■   Reach unknown prospects not contacted by a              presence. Download information at
    salesperson.*                                           www.unifiedsymposium.org.
■   Reduce closing costs by 62% versus sales calls.*    ■ Business Wire News Service — Through
■   Have the client see the product or meet a repre-        Business Wire, you can target a news release
    sentative on his or her own initiative — more           to just the wine press, a specific region or just
    successful than cold calls!                             about anyone in the world via their preferred
                                                            manner and in their preferred language.
■   Online listing of your company information and
    products with a link to your Web site.             *According to research by Simmons Market Research
                                                        Bureau and the Center for Exhibition Industry
                                                        Research.
                                                       ** The lead retrieval system is not included in the
                                                        standard booth fee, but is available for an additional
                                                        fee. For more details please see the GES Exhibitor
                                                        Services Manual.




                                                                                                                  2009 EXHIBIT
                                                                                                                  PROSPECTUS

                                                                                                                       
                             Sponsorship & Advertising


                             Why should you sponsor?                                    To obtain more information on sponsorship,
SPONSORSHIP                  It is the “must attend” event of the year — the one        visit our Web site, www.unifiedsymposium.org
                             venue that growers, vintners, suppliers, marketers,        or contact Camron King of the California
                             researchers and the media lock into their calendars        Association of Winegrape Growers at
Set yourself apart from
                             years in advance. Following months of media cover-         (800) 241-1800 or camron@cawg.org.
your competition.
                             age, the UW&GS draws more than 12,000 attendees
                             to Sacramento each year to convene for the latest          Advertise in the Official
For more details or a
                             news, trends and updates. Seminars, speeches and           2009 Symposium Program
brochure, visit us on        panel discussions mark the three days in January           More than 12,000 programs were distributed at our
the web at                   when the industry pauses to learn, share and plan.         2008 event.
www. unifiedsymposium.org.
                             The UW&GS is an ideal opportunity — a rare                 Full-Page Four-Color
                             chance to tie your company name to the industry’s            (inside back cover) 5.5" x 8.5" ....................$2,750
For questions                premiere gathering.                                        Full-Page Four-Color: 4.5" x 7.5" ..................$2,450
contact:                     Think about it. From a marketing perspective, a            Full-Page B&W: 4.5" x 7.5" .............................$1,000
Camron King                  UW&GS sponsorship gives you a unique chance to
                             broadcast your message to your clients. It sets you        Half-Page B&W: 4.5" x 3.5" ...............................$750
California Association
of Winegrape Growers         apart from your competition as a supporter of the          Quarter-Page B&W: 4.5" x 1.5" .........................$600
                             UW&GS, hosted by two well-established industry             Inside front cover is not available.
601 University Ave.
                             associations. It demonstrates your commitment to
Suite 135
                             advancing our wine and grape industry and help-            Reserve your space today by downloading the
Sacramento, CA 95825         ing your clients. And, it does all of this in an idyllic   advertising form available at
TOLL FREE:                   venue where your clients gather for four days to           www.unifiedsymposium.org. A 50% deposit must
(800) 241-1800               discuss the broader issues impacting their liveli-         be submitted with your form.
PHONE:                       hood.                                                      Submit artwork and payment to:
(916) 924-5370               Sponsorship of the UW&GS puts your name before             Unified Wine & Grape Symposium
FAX:                         your clients — not only while they are making              P.O. Box 1855
(916) 924-5374               buying decisions, but also while expanding their           Davis, CA 95617-1855 USA
E-MAIL: camron@cawg.org
                             professional knowledge, networking and even din-           If you wish to pay by credit card, please call
                             ing. There are few sales or marketing opportunities        (530) 753-3142 and request a credit card
                             as significant and powerful!                               authorization form.
                             As you develop your marketing plans for 2009, con-
                             sider marrying your name and reputation to                 Artwork and final payment must be submitted
                             the UW&GS as a sponsor. It is a marketing invest-          by: December 1, 2008.
                             ment that pays long-term dividends.




                                2009 Exhibitor Advisory Committee

                                Patty Saldivar (Chair) eff. November 1, 2008            Craig Nordby
                                Pine Ridge Winery                                       Nordby Construction/Nordby Wine Caves

                                Lyndie Boulton                                          Paul Frank
                                ASEV Executive Director                                 Scholle Corp

                                Stephanie Ruszovan                                      Luca Zanin
                                ASEV Event and Trade Show Coordinator                   American Tartaric

                                Steve Eckles                                            This committee provides a communication liaison
                                                                                        between the Unified Wine & Grape Symposium LLC,
                                P & L Specialties                                       members, association staff and our exhibitors.
                                                                                        If you are interested in serving on this committee, please
                                Andy Hall
                                                                                        contact a UW&GS representative at (530) 753-3142.
                                Hall & Bartley
                                                                                        Committee members serve two-year terms with companies
                                                                                       representing a wide range of services and products.
Exhibit Information


UW&GS Schedule*                                            Installation Hours
Tuesday, January 27                                        Sunday, January 25
   9:00 am –        Noon General Session                     10:00 am – 5:00 pm Large Machinery Only
   2:00 pm –     4:00 pm Sessions                          (By Appointment Only)
Wednesday, January 28                                      Monday, January 26
   8:30 am   – 11:00 am General Session                       8:00 am – 3:00 pm Large Machinery Only
   9:00 am   – 6:00 pm Exhibits Open                       (By Appointment Only)
   2:00 pm   – 4:30 pm Sessions                            Monday, January 26
   4:00 pm   – 6:00 pm Wine Tasting                           3:00 pm –      8:00 pm All Other Exhibitors
Thursday, January 29                                       Tuesday, January 27
   9:00 am – 11:00 am General Session                         8:00 am – 8:00 pm All Other Exhibitors
   9:00 am – 4:00 pm Exhibits Open                         Note: all crates must be in aisle and ready for pick up
  11:30 am – 1:00 pm Hosted Buffet                         no later than 4:00 pm on Tuesday, January 27.
                      Luncheon
  12:30 pm – 4:00 pm Sessions                              Dismantle Hours
Friday, January 30                                         Thursday, January 29
   9:00 am –     5:00 pm Aroma Symposium                       4:15 pm – 10:00 pm Dismantle
                                                           All 3rd floor exhibits must be dismantled by 10:00 pm
*UW&GS schedule is subject to change.                      on Thursday.
                                                           Friday, January 30
Trade Show Hours
                                                              8:00 am –      2:00 pm Dismantle
Wednesday, January 28
   9:00 am –     6:00 pm
Thursday, January 29
   9:00 am –     4:00 pm




    Unified Wine & Grape Symposium 2010 Booth Pre-Sales
    Booth pre-sales for the 2010 UW&GS will be               number of years the company has exhibited and
    conducted in the months directly following the           points per year exhibited at ASEV through 1998.
    2009 Unified Wine & Grape Symposium. The LLC             For companies with the same number of points,
    members maintain a policy that requires your             2010 booths will be assigned in alphabetical or-
    cooperation by maintaining the number of booths          der, excluding articles such as “the,” “a” and “an.”
    contracted for 2009 as a maximum for 2010. For           Exhibitors who choose to not exhibit in 2010 will
    example, if a company has purchased three booths         not be included in the pre-sale for future shows.
    for 2009, no more than three will be allowed to be       Exhibitors sharing space who are not the
    reserved for 2010. This will allow as many suppli-       primary contracted exhibitor will not receive
    ers as possible to exhibit in 2010. New or returning     priority points for the contracted booth space.
    companies who did not exhibit in 2009 will be            Only the primary contracted company will be is-
    restricted to one booth space maximum based on           sued priority points and be eligible for booth sales
    availability.                                            for renewing exhibitors. Exhibitors sharing space
                                                             who wish to acquire separate booth space for fu-
    Point System                                             ture shows must be placed on the waiting list for       2009 EXHIBIT
    Booth assignments will take place using a point          booth assignment. The waiting list assignments
    system. Every company exhibiting and present             are made based on availability after the comple-        PROSPECTUS
    at the show will be allocated points based on            tion of booth sales for renewing exhibitors.
    the number of booths contracted for 2009, the                                                                         
                      General Information


                      Booth Payment                                                Vouchers (those sent in advance) are intended for
                      Booth space must be paid in full by September 2,             potential clients only. Exhibit Hall Vouchers are
FUTURE UW&GS                                                                       not intended for your sales representatives, your
DATES:                2008. If your booth is already contracted and not
                      paid, UW&GS shall have the right to terminate,               relatives or sales representatives of non-exhibiting
                      without penalty, your contract for booth space and           companies. The vouchers are intended for clients or
January 26–28, 2010                                                                potential clients. Anyone who is not invited by an Ex-
                      the booth. It will become available for reassignment
                      and resale. If you are a potential exhibitor invited         hibitor may pre-register for admission to the exhibit
                 1
January 25–27, 201    by UW&GS after September 1, 2008, to participate             hall only at a cost of $30 for both days or register
                      in the trade show, your booth number will not be             on-site for $60.
                      confirmed or reserved until payment is made in full.         Registration and Badges
                      Please make checks payable in U.S.D. and send to:            Conference registration (Tuesday-Thursday) for
                      Unified Wine & Grape Symposium, LLC                          your booth representatives is included with each
                      P. O. Box 1855                                               booth rental. However, each representative needs
                      Davis, CA 95617-1855 USA                                     to register separately for a badge using a promo-
                      Fax: (530) 753-3318 (for credit card payments by             tional code. This code will be emailed to the contact
                      MasterCard or VISA only)                                     person on file. This includes the wine tasting on
                                                                                   Wednesday and luncheon in the exhibit hall on
                      Exhibit Hall Access for Booth                                Thursday. No one will be admitted to the exhibit
                      Setup and Breakdown                                          hall without a badge. Refer to page 9 for details and
                      In the interest of safety, only those individuals directly   conditions.
                      responsible for the setup and breakdown of the booth
                      will be permitted in the exhibit area during setup and       HOTEL ACCOMMODATIONS
                      breakdown times. Work passes will be issued by the           Hyatt Regency at Capitol Park
                      security guard at the freight door for each individual       (Headquarters Hotel)
                      upon entrance for setup. Please be prepared to provide       1209 L Street, Sacramento, CA 95814
                      identification and/or a business card. These passes will     Single/Double ............................................................... $178
                      be good only during setup times.                             Sheraton Grand Sacramento
                                                                                   (Headquarters Hotel)
                      Minors, Safety and Alcohol                                   1230 J Street, Sacramento, CA 95814
                      Because of the presence of heavy equipment and               Single/Double ............................................................... $178
                      other dangers, absolutely no children under the age          Holiday Inn - Capitol Plaza
                      of 18 are allowed in the exhibit hall during setup           300 J Street, Sacramento, CA 95814
                      and breakdown times. Additionally, no one under              Single/Double ............................................................... $149
                      21 years of age will be permitted in the exhibit hall        Residence Inn - Marriott
                      during trade show hours unless accompanied by a              1211 15th Street, Sacramento, CA 95814
                      parent or guardian due to the service of alcoholic           Studio Suite (King Bed) ............................................... $145
                      beverages, insurance and legal compliance.
                                                                                   Best Western - Sutter House
                      Admission to Exhibit Hall                                    1100 H Street, Sacramento, CA 95814
                      Early on Show Days                                           King or Queen/Queen ................................................. $135

                      Exhibitor with badge will be permitted to enter              Radisson Hotel Sacramento
                      the exhibit hall two hours prior to the opening of           500 Leisure Lane, Sacramento, CA 95815
                                                                                   Single/Double ............................................................... $116
                      exhibits each show day.
                                                                                   Shuttle provided at the beginning and end of each day
                      Exhibit Hall Vouchers                                        to and from the Radisson Hotel and the Sacramento
                                                                                   Convention Center.
                      Exhibitors may invite clients or potential clients
                      to their booth by using the allocated Exhibit Hall           Holiday Inn Express
                      Vouchers (20 for the first standard 10 ft. x 10 ft.          728 16th Street, Sacramento, CA 95814
                      booth and 10 for each additional 10 ft. x 10 ft. booth.      Single/Double ............................................................... $106
                      Large Machinery Areas receive the equivalent based           Clarion Hotel
                      on price per square foot.) The voucher entitles the          700 16th Street, Sacramento, CA 95814
                      guest to enter the exhibit hall during show hours at         Single/Double ................................................................. $96
                      no additional cost.
                                                                                   A 12% occupancy tax/assessment and a tourism fee of
                      Exhibitor may purchase additional quantities of
                                                                                   approximately $1.65 per reservation will apply per room
                      these vouchers. An order form for purchasing addi-           per night.
                      tional vouchers will be included with your allocated
                      vouchers when they are mailed.                               Housing will open October 20 at 6:00 am (PDT). The
                                                                                   conference room rates noted above will be valid through
                      You want your best client prospects at this trade            January 5. Please note that these rooms are typically sold
                     show. For this reason, your allocated Exhibit Hall           out prior to this date.
Rules & Regulations


By signing the 2009 Contract/Application for Exhibit              Large Winery & Vineyard Machinery: Designated areas
Space, Exhibitor agrees to upon acceptance by UW&GS               are available for rental by suppliers that exhibit large
and is bound by the terms and conditions set forth in             machinery. Any equipment that has wheels must have rub-
this 2009 Exhibit Prospectus. These Rules & Regulations           ber tires or a similar covering and all engines must have a
on pages 7-12 are incorporated by this reference into             drip pan underneath or Exhibitor will incur an additional
the 2009 Contract/Application for Exhibit Space. These            expense for installation, removal and/or cleanup. This pro-
Rules & Regulations state the terms and conditions                tection is required by the Sacramento Convention Center.
of your contract with UW&GS. If you do not accept                 Union labor spotting fees will apply for large machinery
these terms and conditions, the deadline to cancel your           that can be driven directly into and out of the exhibit
contract without penalty is August 31, 2008. All cancella-        hall. This expense will be billed by GES, the Official Ser-
tions must be made in writing.                                    vices Contractor. Refer to your exhibitor services manual for
                                                                  more details and fees or contact GES for an estimate of fees.
Booth Rental Fee Inclusion                                        Companies who wish to exhibit in a large machinery area
The booth rental fee includes a draped backdrop, side             must meet our minimum equipment requirements. Each
drapes, 3 foot side rails, a booth identification sign            piece of Large Vineyard or Winery Machinery must neces-
(company name and booth number), admission badges                 sitate at least a block of four standard booths to meet the
for your sales representatives, admission to all UW&GS            Booth Construction Guidelines on page 13. Any Exhibi-
conference sessions (Tuesday–Thursday) and Exhibit Hall           tor contracted at a discounted rate who do not meet
Vouchers to distribute to your potential clients.                 the minimum machinery size or do not exhibit the
Any other exhibitor services (i.e. shipping, material             equipment listed on the Addendum for Large Machin-
handling, decoration, labor, utilities) are available for an      ery Exhibitors will be invoiced at the standard booth
additional fee through the Official Services Contractor,          rate. In the event that your machinery does not meet these
GES. (See GES Exhibitor Services Manual.)                         requirements at the 2009 show, you will be invoiced at the
                                                                  standard booth rate of $18.50 per square foot. If you have
Booth Types                                                       any questions about the minimum size requirements, please
Standard: All booths are 10 feet deep by 10 feet wide with        contact AMI. Refer to Contents.
the exception of island booths and large machinery areas.
All aisles will be carpeted in the 1st floor exhibit hall. The    Facility Ceiling/Door Dimensions & Floor Load
ballroom level (3rd floor exhibit area and 3rd floor outdoor      Ceiling Height:
terrace) is completely carpeted. Carpet for booths may be         Hall A - 30', Hall B - 30'; Hall C-E - 19'
rented from the Official Services Contractor (GES) for all        3rd Floor Ballroom - 25'; Outdoor Terrace - 8'
three locations. Standard booths may not exceed the back
wall height of 8 feet, including signs or special lighting.       Floor Load:
All standard booths and peninsulas must maintain the open         Exhibit Halls A-E - 350 lbs. per sq. ft.
sight lines as outlined in the Booth Construction Guide-          3rd Floor Ballroom and Outdoor Terrace - 150 lbs. per sq. ft.
lines on page 13. Failure to maintain sight lines and/or any      Freight Door Dimensions:
violation of the Booth Construction Guidelines may result         17'8" wide x 15'6" high
in the dismantling of the booth or loss of priority points for
future booth sales. No refunds will be issued for booths that     Freight Elevator Dimensions:
are dismantled due to a violation of the Booth Construction       7' wide x 16' long x 9' high
Guidelines.
                                                                  Freight Elevator Maximum Weight Allowed:
Island: Renting island booths requires purchasing an ad-
                                                                  15,000 lbs.
ditional two (2) booths to allow for 360 degree traffic access.
For example, if a four (4) booth island is selected, Exhibitor    3rd Floor Indoor Exhibit Area and Outdoor
will pay for six (6) booths. This requirement can be waived if    Terrace Access Door Dimensions:
the UW&GS does not have to remove booths to create the            5'10" wide x 7'8" high
island. For example, if an island is created from a group of
10 ft. x 10 ft. booths with existing rows approved by the fire    (Weight distribution approval required by Sacramento Con-
marshal, the UW&GS would not have to remove additional            vention Center and GES.) See back cover for 2009 Exhibit
booths to make the island. Some islands are pre-drawn for         Floor Plan.
aesthetic reasons with booths removed and renting two ad-
ditional booths would be required. If two neighboring island      Floor Space
booths exist, the two companies will share the cost of the two    Island booths and Large Machinery Areas: are not
booths that would be removed.                                     restricted by the eight (8) foot height limitation. Full use
                                                                  of the floor space is permitted, however, any back walls or
Peninsula: Peninsula booths, (two or more booths side by
                                                                  drapes set along the booth perimeter may not be higher
side at the end of an aisle, see diagram on page 13) may not
                                                                  than four (4) feet. Demonstration areas may not be set on
exceed the back wall height of eight (8) feet in the center
                                                                  the aisle line of the booths; space must be left within the       2009 EXHIBIT
ten (10) feet. Booths may also not exceed the back wall
                                                                  exhibit area for attendees. Fire code stipulates that attendees
height of four (4) feet in the outer five (5) feet. Your booth
                                                                  or Exhibitor cannot interfere with the normal traffic flow in     PROSPECTUS
neighbor also needs the same visual exposure from the aisles.
                                                                  the aisles. If an unusual design is contemplated or if you are
(See diagram on page 13.)
                                                                                                                                         
    not certain if your booth meets show requirements, approval      Contracts/Applications Required for All
    should be obtained from the UW&GS before proceeding              Participating Companies
    with design and construction.
                                                                     If Exhibitor is representing more than one company, such
    Large Machinery Areas that are split, such as Area E,            as in the case of a distributor, a fully completed 2009
    must also adhere to the Floor Space guidelines. Refer to         Contract/Application for Exhibit Space for each primary
    the diagram on page 13. Failure to follow the perimeter          company must be submitted with completed contract(s)
    guidelines may result in the dismantling of the booth            from the legal representative(s) of any primary company
    or loss of accrued booth assignment points for future            on behalf of the primary company to be bound by the
    booth sales. No refunds will be issued for booths that are       terms and conditions set forth in the 2009 Exhibit Con-
    dismantled due to a violation of the rules and regula-           tract Instructions for the 2009 UW&GS and this Exhibit
    tions.                                                           Prospectus. This requirement is necessary to proceed
    All Booths: No exhibit will be permitted to span an aisle by     with booth assignment.
    ceiling or floor covering. Exposed or unfinished sides and/or    Companies that submit contracts accepted by UW&GS
    exhibit backgrounds must be draped to present an attractive      after December 3, 2008, may not be included in the Of-
    appearance. Refer to Pre-Show Inspection section on page 8       ficial Program and Product Guide that is given onsite to
    for more details.                                                attendees. They also may not be posted online based on
                                                                     the timeline.
    Cancellations
    Exhibitor is encouraged to telephone or fax AMI to cancel        Change in Management or Ownership
    reserved booth space. However, the cancellation is not ef-       & Trade Show Rights
    fective until AMI receives notice in writing by fax, mail or     The UW&GS shall not assume any responsibility or
    e-mail. The reasons for cancellation must be included in         liability for a company’s changes that potentially impact
    the written notice. The date the cancellation is received in     the company’s organizational structure. Such changes
    writing will be the official cancellation date.                  may include lawsuits or similar legal activity between
    (1) If Exhibitor canceled prior to October 14, 2008, Exhibi-     companies or legal changes such as mergers, acquisitions,
    tor will not forfeit any portion of the booth fee payment        bankruptcy and/or liquidation including auctions. The
    and UW&GS will issue a full refund of amounts paid.              UW&GS also shall not assume any responsibility for
    (2) If Exhibitor cancels any booths on or after October 14 ,     change such as when an individual marketing representa-
    2008, but prior to November 3, 2008, Exhibitor will forfeit      tive changes employment and/or is party to organizing a
    50% of the total contracted booth space fee of the canceled      new or different company.
    space unless the space can be reassigned. If the space can be    There are no trade show rights, such as accrued booth
    reassigned, Exhibitor will forfeit 25% of the total contracted   assignment points, that can be sold or transferred.
    space fee to cover the overhead expenses incurred by the         Exhibitor understands and accepts that accrued points
    UW&GS.                                                           are not owned or transferable by the Exhibitor. Exhibitor
    (3) If Exhibitor cancels any booths on or after November         agrees that the use, allocation and assignment of accrued
    3, 2008, but prior to December 3, 2008, Exhibitor will           booth assignment points shall be at the sole discretion
    pay 100% of the total contracted booth space fee of the          of UW&GS. If there is a change in distributors for a
    canceled space.                                                  specific product and/or product line, any booth points
                                                                     previously accrued by the prior distribution company
    (4) For any assigned booth space not claimed and occupied,       may not be applicable for a new distributor under such
    or for which special arrangements have not been made by          circumstances.
    12:01 am on January 28, 2009, Exhibitor will not be entitled
    to a refund. The UW&GS can opt to reassign the space.            If one company is purchased by another company as a
                                                                     whole and a similar product category continues to be
    Sharing Exhibit Space Without UW&GS                              offered, allowance for any accrued points to be carried
                                                                     forward may be considered by the UW&GS when giving
    Consent is Prohibited                                            booth assignments. If both the purchasing company and
    If a booth or booths are to be shared, the primary con-          company being purchased already have booth assign-
    tracted Exhibitor (a contracted Exhibitor with accrued           ment points, the highest number of accrued points and
    points that is eligible for a booth assignment is the primary    number of booths may be retained for future booth
    contracted Exhibitor) must submit a letter of intent to          assignments.
    share space that lists each company and complete contact
    information and product(s) or service(s) that will share the     Pre-show Inspection
    booth space. Additionally, a completed and signed contract       A walkthrough will take place by show management
    must be submitted by each company sharing space as well          at 4:00 pm on Tuesday, January 27, 2009. Any booths
    as a certificate of liability insurance and additional insured   not meeting the rules and regulations of the Exhibit
    endorsement (Form CG 2026). The primary exhibitor                Prospectus by this point in time are in violation of show
    must be present at the show to be eligible for the next          standards. A notice stipulating required action will be
    year’s presales opportunity.                                     posted at applicable booths. This includes exceeding
    Exhibitor sharing space who is not the primary contracted        booth height and width restrictions as specified on the
    Exhibitor will not receive accrued booth assignment points       Booth Construction diagram on page 13. Any popup,
    for the contracted booth space. Only the primary contracted      pre-fabricated or other custom designed booth that
    company will be issued priority points and be eligible for       appears unfinished from side(s) or back will be draped
    booth sales in the next year. Exhibitor sharing space who        by GES and billed to the contracted Exhibitor. Failure to
    is not the primary contracted company can acquire booth          follow or correct to meet the Booth Construction Guide-
    space for future shows by joining the waiting list for booth     lines will result in the dismantling of the booth or loss of
    assignment. The waiting list assignments are made based          accrued booth assignment points for future booth sales.
    on availability after the completion of booth sales for          No refunds will be issued for booths that are dismantled
    renewing Exhibitors. Although sharing your booth space           due to a violation of the construction guidelines.
    may be allowed, Exhibitor shall not sell or sublease their
   booth space.
Badges                                                              for hospitality. Industry-related events, entertainment and
Upon arrival at the trade show, please register your booth          hospitality activities may not overlap with the UW&GS’s
representatives so that they will have badges! Exhibitor must       scheduled program events. Such hospitality activities may
register each booth representative using the provided promo-        only take place during the following times:
tional code (the code was sent to the primary contact as listed     Tuesday, January 27 .......................................4:15 pm – on
on the Exhibit Contract). Badges will not be mailed. They will
                                                                    Wednesday, January 28 .................................6:15 pm – on
be available in the exhibitor registration area in the West Lobby
of the Sacramento Convention Center.                                Thursday, January 29 ....................................4:15 pm – on
                                                                    All other times are reserved for the UW&GS program.
Communication Authorization                                         Exhibitor agrees to observe the above policy as a condition
Exhibitor understands and authorizes the use of Exhibitor’s         of exhibiting. Any event or other form of planned presen-
contact information as provided to the UW&GS including              tation that is scheduled other than during these approved
name, address, telephone, fax, email and web site which             hours will be regarded as an exhibit contract violation,
has been or will be provided by the UW&GS to contractors            which may result in Exhibitor loosing some or all of its
such as GES for communication and marketing of their                accrued booth assignment points.
goods and services in regard to this specific trade show.           Non-exhibiting suppliers will not be permitted to host
This contact information is also posted on the UW&GS                events or hospitality functions at any UW&GS contracted
web site and printed in the official program which makes            hotel, or at any other facility or location. If a non-exhibit-
information available to the general public. The UW&GS              ing supplier violates this policy, the company risks being
cannot be responsible for or control any undesired contact          excluded from this event in the future.
or communication experienced by Exhibitor. Exhibitor
authorizes the use of its information as described in this          Installation
section.
                                                                    Large Machinery: Exclusive setup for large machinery
Fire Regulations                                                    exhibitors will be on Sunday, January 25, from 10:00 am
                                                                    to 5:00 pm and Monday, January 26 from 8:00 am to 3:00
Permits may be required for any heat-producing device,              pm. A GES representative will contact each large machin-
hazardous electrical device or for the use or storage of            ery Exhibitor to schedule an appointment.
compressed gases or combustion engines. Helium is not
allowed. Certificates of flame-proofing are required. Deco-         All Other Booths: Exhibitor set up will be Monday, Janu-
rative materials must be flame-proofed before being taken           ary 26 from 3:00 pm to 8:00 pm and Tuesday, January
into the exhibit hall and must comply with fire regulations.        27 from 8:00 am to 8:00 pm. Booths must be completely
Aisles and exits as designated on the approved plan shall be        ready for the show by 8:00 am on Wednesday, January 28.
kept clean, clear and free of obstructions at all times during      Installation must be carried out during the times listed
official show hours. Questions regarding the above should           above. All crates must be available for removal no later
be directed to the Official Services Contractor, GES. Please        than 4:00 pm on Tuesday, January 27. Authorized person-
refer to your services manual for complete fire regulations.        nel may work in the booth until 8:00 pm on Tuesday,
                                                                    January 27. All empty crates must be removed from the
Freight at Show Site and Marshalling Yard                           aisles prior to 4:00 pm; “empty” stickers/labels are avail-
Location of the marshalling yard and scheduling infor-              able at the GES Services Center. Contact the AMI office
mation for bringing your equipment to and from the                  if you need to set up your display at a later time on this
Sacramento Convention Center loading docks will be in               day. Any Exhibitor placing empty crates or cartons in the
the Exhibitor Services Manual sent to you by GES, the Of-           aisles after the aisles have been cleaned will be charged for
ficial Services Contractor. The loading dock will be staffed        removal and recleaning. Crates and their contents, if any,
during your move in and move out to coordinate with the             may be stored outside and exposed to weather conditions.
marshalling yard and to assist you in any way possible. All         UW&GS assumes no liability for loss or damage to stored
Exhibitors requiring access to loading docks will be routed         crates or their contents. Any exhibit not in the process of
to the convention center from the marshalling yard.                 being installed by 4:00 pm on Tuesday, January 27, will
                                                                    be assembled by the Official Services Contractor, GES, at
Rules/Regulations, Booth Assignment and Floor                       Exhibitor’s expense. No exhibit may be set up after the
                                                                    exposition opens.
Plan Changes
Exhibitor agrees that UW&GS shall have the right, at its            Dismantling of Exhibits
sole discretion, to make changes in these rules and regula-         The official closing time of the exposition is 4:00 pm,
tions, booth assignments, or the trade show floor plan              Thursday, January 29, 2009. The exhibit hall must be clear
arrangement of booths. Exhibitor agrees that UW&GS                  of all attendees before breakdown can begin. The return
is authorized to make any such changes through the first            of empty crates/boxes will begin after all attendees have
day of the UW&GS trade show. All determinations by the              left the hall and aisle carpeting has been removed, ap-
UW&GS regarding the enforcement of rules, regulations               proximately one to two hours after the close of the show.
and conditions under this contract shall be final and bind-
ing upon Exhibitor.                                                 First Floor: All Exhibitors with booths on the first floor
                                                                    will have until 2:00 pm on Friday, January 30.
Events, Activities & Hospitality Suites                             Third Floor & Terrace: All exhibit material must be
All requests for any Exhibitor events, activities and               packed and ready for removal from the third floor exhibit
hospitality suites must first be approved by the UW&GS.             areas no later than 10:00 pm, Thursday, January 29.
Events may include: seminars, sessions, tastings, or recep-
tions conducted at one of the UW&GS’s contracted prop-
erties or off-property during the UW&GS dates. Exhibitor
requesting a suite should notify the hotel if it will be used                                                                                 2009 EXHIBIT
                                                                                                                                              PROSPECTUS

                                                                                                                                                   
Rules & Regulations   Labor and Drayage/Shipping                                             business in the United States. Please contact us if assis-
                      The Official Services Contractor’s service manual will                 tance is needed locating an insurance company who can
continued             include shipping, labor and other services, information                provide you with the required coverage. If an Exhibitor's
                      and rates. Material shipped to the Sacramento Convention               proposed contract is accepted by UW&GS after Septem-
                      Center will only be accepted after the published shipping              ber 26, 2008, then the insurance certificate and additional
                      dates and must be addressed c/o GES. Please follow ship-               insured endorsement must be provided with the contract
                      ping instructions in the service manual carefully.                     and full payment of booth fees. Additionally, a completed
                                                                                             and signed contract must be submitted by each company
                      Indemnity/Insurance                                                    sharing space as well as a certificate of liability insurance
                      Exhibitor agrees, without limitation, to indemnify, hold               and additional insured endorsement (Form CG 2026).
                      harmless and defend Unified Wine & Grape Symposium,
                      LLC, its members the American Society for Enology and                  Limitation of Remedies
                      Viticulture and the California Association of Winegrape                UNDER NO CIRCUMSTANCES WILL UW&GS, ITS
                      Growers, the City of Sacramento, the Sacramento Con-                   DIRECTORS, OFFICERS, MEMBERS, AGENTS OR EM-
                      vention & Visitors Bureau, the Sacramento City Public                  PLOYEES BE LIABLE TO ANY EXHIBITOR FOR SPE-
                      Facilities Corporation, the Official Services Contractor               CIAL, CONTINGENT, INCIDENTAL, CONSEQUEN-
                      GES, Action Motivation, Inc. (AMI) and their respec-                   TIAL OR PUNITIVE DAMAGES, INCLUDING BUT
                      tive directors, officers, members, agents and employees                NOT LIMITED TO LOSS OF PROFITS OR INCOME.
                      (collectively "Indemnitee"), from and against any and                  EXHIBITOR FURTHER AGREES TO LIMIT THE LI-
                      all liabilities, damages, actions, costs, losses, claims and           ABILITY OF ANY KIND WITH RESPECT TO UW&GS
                      expenses (including attorneys’ fees and costs), on account             INCLUDING ANY NEGLIGENCE ON THE PART OF
                      of personal injury, death or damage to or loss of property             UW&GS, TO A REFUND OF BOOTH FEES PAID BY
                      or profits arising out of or resulting in whole or in part             EXHIBITOR FOR THE 2009 TRADE SHOW.
                      from any act, omission, negligence, fault or violation of
                                                                                             THE SOLE LIABILITY OF UW&GS AND EXHIBITOR’S
                      law or ordinance by Exhibitor or its officers, directors,
                                                                                             EXCLUSIVE REMEDIES ARE STATED IN THIS SEC-
                      employees, members, partners, agents, sub-contractors,
                                                                                             TION ENTITLED “LIMITATION OF REMEDIES”AND
                      or invitees. This indemnification shall include but not be
                                                                                             THE SECTION ABOVE ENTITLED “INDEMNITY/IN-
                      limited to liabilities, damages, actions, costs, losses, claims
                                                                                             SURANCE.”
                      and expenses (including attorneys’ fees and costs) arising
                      from the following:
                                                                                             Official Services Contractor
                      Any injury or damage to persons or property while at the               An Exhibitor Services Manual will be sent from our con-
                      Sacramento Convention Center, the UW&GS trade show                     tracted Official Services Contractor, GES, to each contracted
                      or any UW&GS seminars, events or activities;                           Exhibitor in November. The information and forms found in
                      1 Any condition of the premises, any building or any improve-          the manual will also be available at www.ges.com. This will
                        ment at the Sacramento Convention Center, the UW&GS                  include information about the marshaling yard, carpeting,
                        trade show or any UW&GS seminars, events or activities;              furniture, labor, cleaning, drayage (shipping), electrical
                                                                                             utility services, union jurisdictions and other services. For
                      2 Any matter connected with Exhibitor’s participation in or use        GES customer service, call (800) 475-2098. It is expressly
                        of the UW&GS services or facilities;                                 understood that GES is an independent contractor, is not
                      3 Any matter connected with Exhibitor’s business, occupation,          the agent or the employee of the UW&GS, and that the
                        product or services;                                                 UW&GS shall have no liability to the Exhibitor or any other
                                                                                             person for the acts or omissions of GES.
                      4 Exhibitor’s use of or publication of any information in any
                        UW&GS publications and written materials;                            Use of Exhibitor Appointed Contractor (EAC)
                      5 Exhibitor’s use, posting or publication of any information on        Exhibitor who plans to appoint own contractor (an EAC)
                        any internet website owned, maintained, sponsored or hosted          must adhere to the following regulations as described
                        by the Unified Wine & Grape Symposium, LLC;                          in GES’s services manual and accept full responsibil-
                      6 Exhibitor’s actual or alleged slander or liable of a person or en-   ity for their enforcement: (1) Exhibitor shall notify GES
                        tity that disparages the person, entity or their goods, products     and AMI in writing by December 12, 2008, of the name,
                        or services; or
                                                                                             address and telephone/fax numbers of the EAC. (2) The
                                                                                             EAC must provide written statement that it indemnifies
                      7 Exhibitor’s violation or alleged violation of any anti-trust,        and holds harmless the UW&GS, LLC, GES, the City of
                        copyright, unfair business practices, unfair competition,            Sacramento and AMI. (3) EAC must furnish a certificate
                        consumer protection, privacy or false advertising laws.              of liability insurance to the UW&GS in the minimum
                      Such indemnification by Exhibitor shall apply unless such              amount of $2,000,000 U.S. evidencing insurance for com-
                      damage or injury results from the sole negligence or will-             mercial General Liability covering all operations, workers
                      ful misconduct of Indemnitee.                                          compensation insurance as required by California law and
                                                                                             automobile liability insurance covering all owned, hired
                      A certificate of liability insurance for no less than                  and non-owned vehicles. (4) The EAC must notify AMI
                      $1,000,000 U.S. and an additional insured endorsement                  in writing by December 19, 2008, as to the names of all
                      (Form CG 2026) must be provided to the UW&GS, LLC                      representatives working on the exhibit. (5) Upon arrival at
                      (download a sample from www.unifiedsymposium.org). The                 the exposition site, all EAC service companies must check
                      certificate of liability insurance and additional insured              in with the GES service desk. (6) No EAC may solicit busi-
                      endorsement must indicate aggregate coverage of at least               ness on the exhibit floor at any time. (7) All EACs must
                      $2,000,000 U.S. and name the Unified Wine & Grape                      follow all move-in and move-out rules in a timely and
                      Symposium, LLC; City of Sacramento; Sacramento Con-                    professional manner and must perform work within the
                      vention & Visitor’s Bureau; and the Sacramento City and                UW&GS’s established deadlines.
                      Public Facilities Corp as additional insured. Exhibitor’s
                      insurance company must be located and licensed to do


      0
Payment Terms                                                   Alcoholic Beverages and Food Service
All payments must be made in one of the following ways:         The License Agreement with the City of Sacramento and
• U.S. dollars through a bank within the U.S. International     the convention center contracted caterer combined with
                                                                necessary compliance with the Department of California
  System;
                                                                Alcoholic Beverage Control (ABC) statutes prohibit any
• Money orders in U.S. Dollars; or                              food or beverage from outside sources being brought into
• Credit Card Payments (MasterCard or VISA only).               the convention center except for specific ABC-sanctioned
                                                                events such as the Regional Wine Tasting.
Full payment for the assigned exhibit space for the
UW&GS must be received no later than September 2,               The Unified Wine & Grape Symposium cannot autho-
2008. If full payment is not received by this date, the         rize or permit the distribution of alcoholic beverages in
UW&GS reserves the right to reassign the space to an-           any form including samples in order to adhere to liquor
other exhibitor.                                                license and other legal parameters. Bringing alcoholic
                                                                beverages onto the grounds of the Sacramento Conven-
Photographs                                                     tion Center is a violation of legal statutes unless the
The taking of photographs of other Exhibitors, their prod-      appropriate license is issued in advance by the Califor-
ucts or exhibits, other than those taken by the UW&GS’s         nia Department of Alcoholic Beverage Control (ABC).
official photographer(s), is expressly prohibited at any        However, the following will be permitted: 1.) bottles of
time. Only Exhibitor may grant permission to have his or        wine for booth display purposes only that was commercially
her exhibit and/or products photographed. The UW&GS             produced and purchased (with applicable taxes paid) (exam-
and/or the Sacramento Convention Center assume no               ples: bottle, label and/or closures display); 2.) small samples
liability for any photographs that are taken in the exhibit     of wine that was commercially produced and purchased
hall at any time. The official UW&GS photographer’s             (with applicable taxes paid) to be used only to demonstrate
order form will be included in the Exhibitor Services           analytical equipment (example: laboratory equipment).
Manual from GES, the Official Services Contractor.              The Sacramento Convention Center catering contractor will
Exhibitor authorizes UW&GS and/or its official photog-          not be able to rent glasses to any exhibitor. The serving of
rapher to photograph Exhibitor, its employees, products         wine or other alcoholic beverages is prohibited by law other
and/or exhibits. Exhibitor expressly authorizes UW&GS to        than by Classique Catering based on the caterer’s liquor
use any such photographs for any purpose including but          license or other preauthorized liquor licenses issued by the
not limited to use on the UW&GS website and in other            California Department of Alcoholic Beverages Control
publications to promote and advertise the UW&GS                 (ABC). Any Exhibitor that brings any alcoholic beverage
                                                                and/or food on to the premises of the Sacramento Conven-
Printed Material Distribution                                   tion Center will be required to cease serving such beverages
                                                                or food. Confiscation of any alcoholic beverage or food
Distribution of printed marketing material and/or publi-
                                                                will occur according to all applicable laws and in regard to
cation by Exhibitor or by his or her agents is limited to the
                                                                liability. Additionally, such violation will result in action
booth area rented in the exhibit hall, or in an approved
                                                                by the UW&GS, the City of Sacramento and/or the ABC
hospitality suite. Such restriction also applies to distribu-
                                                                to remove the entire display and exit booth representatives
tion in the remainder of the Sacramento Convention
                                                                from the trade show altogether and at the violating Exhib-
Center and contracted hotel properties listed on page 6.
                                                                itor’s expense including all regulatory penalties applied.
                                                                Exhibitor understands and accepts these terms. No refunds
Restricted Booth Activities
                                                                will be issued for booths, displays or booth representatives
Exhibitor is permitted to demonstrate the company’s             removed from the trade show for a violation of this policy
equipment and to make formal presentations regard-              for alcoholic beverages.
ing the product line(s) and/or service(s) in the booth.
Attention-getting devices in the form of entertainment          It is mandatory for the UW&GS to adhere to these obliga-
or amusement are strictly prohibited. The exhibit must          tions to assure complete legal compliance and maintain
be staffed during all open hours. Packing or removal            necessary insurance policy coverage for the continuance of
of equipment, materials, etcetera will not be permitted         the UW&GS.
during official show hours. Exhibitor may not advertise
or display goods or services other than those designated        Security
in the Contract/Application and either manufactured,            Contracted, uniformed security personnel will be provid-
distributed or sold by the Exhibitor. Exhibitor will not        ed on a twenty-four hour basis beginning Sunday, January
be permitted to use loud noises such as video presenta-         25 until the exhibit halls are vacated on Friday, January 30,
tions with high volume, bells, sirens and buzzers, dart         2009. Neither the UW&GS, its members the American So-
games, or other activities that may extend into the aisle       ciety for Enology and Viticulture and California Associa-
and/or compromise the safety of anyone in the vicinity.         tion of Winegrape Growers, the Sacramento Convention
The use of illuminated signs is also not permitted in order     Center, the City of Sacramento, GES Exposition Services,
to avoid interference with neighboring booths and the           nor any of their officers, directors, members, employ-
UW&GS’s activities. Exhibitor agrees that UW&GS, in its
sole discretion, is authorized to instruct Exhibitor to limit
or completely stop Exhibitor's unsafe practices and/or
use of devices creating noise, light and/or visual images.
Exhibitor's failure to comply with such instructions will
be considered an exhibit contract violation which may
result in Exhibitor loosing some or all of its accrued booth
assignment points. Raffle drawings are acceptable within
a booth, but no public address system will be available for                                                                       2009 EXHIBIT
such Exhibitor activities.
                                                                                                                                  PROSPECTUS

                                                                                                                                      
Rules & Regulations   ees, or agents, are responsible for any loss or damage to        regulations or if any of them display any behavior deemed
                      Exhibitor property. We strongly encourage Exhibitor to           unacceptable by the UW&GS. No refund will be made in
continued             remove all electronic equipment, jewelry or other valuable       such cases. Any objections or complaints regarding other
                      items that can be hand-carried when you are not present          exhibitors and/or official exhibitor services contractors
                      in your booth. Exhibitors and their employees, agents and        should be reported immediately to show management at
                      representatives shall have the sole responsibility of secur-     show site. Exhibitor agrees to be bound by the broad au-
                      ing and safeguarding their property from loss or damage.         thority and discretion granted to UW&GS by this section.

                      Smoke-Free Ordinance                                             Disclaimers
                      The City of Sacramento has a smoke-free ordinance,               Endorsement: The UW&GS provides a forum for the
                      which prohibits smoking within the Convention Center             presentation, discussion and publication of research and
                      or in hotel public access areas.                                 technological developments for the promotion of education
                                                                                       in winemaking, grapegrowing, marketing and finance. The
                      Supplier Poster Presentations                                    UW&GS does not endorse the products, services, views or
                      A limited number of Supplier Poster Presentations as sub-        opinions of either its members, exhibitors, speakers or other
                      mitted will be displayed on the second floor stair landing. If   delegates. No endorsement by UW&GS of any kind should
                      you are a UW&GS contracted Exhibitor and are interested          be inferred.
                      in presenting technical information in a poster presentation,    No Liability for Acts of God, Natural Disasters and
                      please submit a summary of your proposed presentation            Other Causes: UW&GS shall not be liable for loss or dam-
                      to AMI at exhibits@unifiedsymposium.org by December              age that results from Acts of God, natural disasters, weather
                      1, 2008. The material presented should offer attendees the       conditions, labor disputes, distribution of utility services,
                      latest information on products or technology. Please include     public authority, public enemy and acts of terrorism or war.
                      the name of the representative who will be setting up the        If any of these events occur, UW&GS reserves the right,
                      presentation and the company name, address, telephone and        in its sole discretion, to modify, reschedule, or cancel the
                      fax numbers. The UW&GS Program Committee reserves                UW&GS trade show and/or any associated events without
                      the right to determine which proposed presentations will be      obligation to anyone.
                      accepted as part of our 2009 program. Posters must be setup
                                                                                       Presentations: The UW&GS has developed a program
                      for display by 9:00 am on Tuesday, January 27. Exhibitors
                                                                                       which includes invited speakers. The UW&GS has received
                      may not be present at their poster or distribute material
                                                                                       confirmation from all speakers at the time of publication
                      from this location. However, you may post a message on
                                                                                       but is not responsible for any changes or cancellations that
                      your presentation directing attendees to your booth.
                                                                                       may occur. No refunds will be made in this regard.
                      Selling on the Floor                                             Errors and Omissions: The UW&GS is not responsible
                      Selling on the floor is not permitted in terms of actual         for incorrect listings or typographical errors that may occur
                      exchange of product for payment. No price tags or other          in any of the UW&GS publications, materials and/or its
                      forms of listed sales prices are to be present in any form in    website.
                      any booth. This is to comply with existing I.R.S. income tax     Copyrights: Reproduction of any part of the UW&GS in
                      regulations governing expositions organized by tax-exempt        any form, including electronic publication or presenta-
                      associations. All product presentations of any form may          tion, without advance written consent from the UW&GS
                      only be conducted by contracted exhibitors.                      or presenting speaker (when applicable) is strictly
                                                                                       prohibited. All presentations of any form are exclusive
                      Union Jurisdictions                                              and released only to the UW&GS and its audio recording
                      Union labor is required per collective bargaining                contractor. Any participant presenting any material for
                      contracts for the City of Sacramento. This applies to            which copyright laws apply is solely responsible for adher-
                      most of your exhibit material handling such as display           ing to such laws.
                      installation and dismantling, freight/drayage, electrical,       Registrant Database: The UW&GS creates a database of
                      plumbing and large equipment spotting.                           all registrants, including Exhibitor representatives. This data
                      Information on labor and union jurisdictions will be             is included in our Directory of Registrants which is pro-
                      included in the Exhibitor Services Manual supplied by the        vided to contracted Exhibitors and available for sale upon
                      Official Services Contractor, GES, in November 2008.             request. Exhibitor authorizes the use of its information in
                                                                                       this database and the Directory of Registrants.
                      Violations                                                       Alcohol Consumption: No one under 21 years of age will
                      Exhibitor shall be liable for the adherence to these rules       be permitted in the exhibit halls or sessions where alcohol
                      and regulations by all of its officers, directors, agents, em-   is being provided unless accompanied by a parent or legal
                      ployees, guests and invitees. Violations of these rules and      guardian. Identification by a photo i.d. may be required at
                      regulations may affect the rights to participate in and the      any time during the UW&GS as deemed necessary.
                      eligibility for booth selection priority at future UW&GS
                                                                                       Entire Agreement: These Rules & Regulations on pages
                      trade shows. The UW&GS reserves the right to restrict
                                                                                       7-12, 2009 Contract/Application for Exhibit Space and Ex-
                      and/or dismiss at any time any exhibit which it deems
                                                                                       hibit Contract Instructions constitutes the entire agreement
                      undesirable and any Exhibitor and any of its officers,
                                                                                       between the Exhibitor and UW&GS.
                      directors, agents, employees, guests and invitees if such
                      Exhibitor or any of its officers, directors, agents, employ-     Severability: If a court of competent jurisdiction holds any
                      ees, guests and invitees do not adhere to the rules and          provision of this agreement to be illegal, unenforceable, or
                                                                                       invalid in whole or in part for any reason, the validity and
                                                                                       enforceability of the remaining provisions, or portions of
                                                                                       them, will not be affected.




      
Booth	Construction	Guidelines


Space	dimensions	shown	on	the	floor	plan	are	from	center	line	of	booth		
equipment	such	as	side	rails	and/or	back	drape.	Exhibit	structures	must	be	
constructed	to	allow	sufficient	space	and	structural	tolerance	on	each	side		
for	this	equipment	and	for	utility	service	at	rear	of	booth.	
                                                                                                                       8'
                                                                                                                       MAX
                                                                                           4'
Standard Booth                                                                         MAX


Definition:	One	or	more	standard	units	in	a	straight	line.	                                                       5'
                                                                                                10'
Depth:	All	display	fixtures	over	4	feet	in	height	and	placed	within	10	lineal	                              5'
feet	of	an	adjoining	exhibit,	must	be	confined	to	that	area	of	Exhibitor’s	
space	which	is	within	5	feet	of	the	back	line.
Intent:	Exhibitor	is	entitled	to	a	reasonable	sightline	from	the	aisle	regard-
less	of	the	size	of	his	or	her	exhibit.	Exhibitor	with	larger	space	(30	lineal	
feet	or	more)	should	also	be	able	to	effectively	use	as	much	of	the	total	floor	
space	as	possible	as	long	as	they	do	not	interfere	with	the	rights	of	others.	
The	limitation	on	display	fixtures	over	4	feet	and	within	10	lineal	feet	of	a	
neighboring	exhibit	is	intended	to	accomplish	both	of	these	aims.                  RIGHT

Height:	All	standard	booths	will	be	confined	to	a	maximum	height	of		
8	feet.	If	display	is	over	4	feet	high,	it	is	to	be	confined	to	an	area	within		
5	feet	of	the	back	line.
Intent:	Any	portion	of	an	exhibit	extending	above	the	8	feet	of	high	draped	
booth	background	will	detract	from	the	overall	impact	of	the	exhibit	di-
rectly	behind	that	booth	regardless	of	how	the	rear	of	the	offending	exhibit	
is	finished.                                                                       WRONG

Peninsula Booth
Definition:	Two	or	more	booths	at	the	end	of	an	aisle.	
Height: Peninsula	booths may	not	exceed	the	back	wall	height	of	8	feet	in	
the	center	10	feet	and	4	feet	in	the	outer	5	feet.	
Intent:	Exhibitor	is	entitled	to	a	reasonable	sightline	from	the	aisles.	Please	
refer	to	Pre-show	Inspection	&	Violation	Notice	section	on	page	9.	                RIGHT                WRONG

Island and Large Machinery Booths
Definition:	Island	booths	are	a	collection	of	four	or	more	10	ft.	x	10	ft.	
booths	contracted	by	one	Exhibitor	with	360	degree	aisle	access.	Large		
Machinery	Areas	are	designed	for	the	use	of	Exhibitor	who	displays	a	piece		
of	machinery	that	would	be	unable	to	fit	into	a	standard	booth	space		
without	violating	the	booth	construction	guidelines.	
Height: Since	island	booths	and	Large	Machinery	Areas	are	by	design	
separated	by	the	width	of	an	aisle	from	all	neighboring	exhibits	with	the	
exception	of	split-lettered	areas,	the	8	foot	height	limitation	does	not	apply.	   PENINSULA BOOTH
Full	use	of	the	floor	space	is	permitted;	however,	any	back	walls	or	drapes	
set	along	the	booth	perimeter	may	not	be	higher	than	4	feet.	Split-lettered	
Large	Machinery	Areas	such	as	Area	E	must	also	adhere	to	the	perimeter	
guidelines.	
Intent:	Island	booths	are	designed	to	allow	for	Exhibitor	to	enjoy	a	greater	
presence	at	the	show.	Large	Machinery	Areas	are	designed	for	exhibitors	
who	would	be	unable	to	display	his	or	her	product	in	a	standard	booth.	
Please	note	that	Large	Machinery	Areas	are	not	designed	to	be	used	as	
conventional	booth	spaces.	


                                                                                   ISLAND AND LARGE MACHINERY BOOTHS




                                                                                                                 1
                                                                                                                                                                              2009 Exhibit Floor Plan
                                                                                                                                                                                                     (as of October 2008)
 Post	Office	Box	1855	
 Davis	CA	95617-1855	USA	                                                                                                                                                            19              20
 530.753.3142	                                                                                                                                                                                                                                              Ballroom
                                                                                                                                                                                     18              21
 Fax	530.753.3318	                                                                                                                                                                   17
 www.unifiedsymposium.org                                                                                                                                                            16              22 27         ENTRANCE                                                             EXIT    EXIT                      EXIT    EXIT                          EXIT   EXIT                EXIT   EXIT
                                                                                                                                                                                                                                                                                                             2603 2605                    2611 2613 2615                       2621 2623
                                                                                                                                                                                     15              23 26
                                                                                                                                                                                                                                                                                2111                                                      10'
                                                                                                                                                                                     14              24 25
                                                                                                                                                                                                                                                                                                2600 2602 2604 2606 2608 2610 2612 2614 2616 2618 2620 2622 2624




                                                                                                                                                                                                                                                                                                                                                                                                         TASTING/FOOD SERVICE AREA
                                                                                                                                                                                                                                                                                2110
                                                                                                                                                                                                                                                               WOMEN
                                                                                                                                                                                     13
                                                                                                                                                                                                                                                                                2109
                                                                                                                                                                                                                                                                                                2501 2503 2505 2507 2509 2511 2513 2515 2517 2519 2521 2523 2525
                                                                                                                                                                                            12 11 10
                                                                                                                                                                                                                                                                                2108                                                      10'
                                                                                                                                                                                                            9                                                                                   2500 2502 2504 2506 2508 2510 2512 2514 2516 2518 2520 2522 2524
                                                                                                                                                                                                                                                                                2107
                                                                                                                                                                                                                                                              FH
                                                                                                                                                                                                            8
                                                                                                                                                                                                                                                                                                2401 2403 2405 2407 2409 2411 2413 2415 2417 2419 2421 2423 2425
                                                                                                                                                                                                            7
                                                                                                                                                                                                                                                           ENTRANCE                                                                                                                                                                  EXITS
                                                                                                                                                                                                                                                                                                                                          10'
                                                                                                                                                                                                                                                              FH
                                                                                                                                                                                                            6                                                                                   2400 2402 2404 2406 2408 2410 2412 2414 2416 2418 2420 2422 2424
                                                                                                                                                                                                                                                                                2106      10'
                                                                                                                                                                                                            5
                                                                                                                                                                                                                                                                                                2301 2303 2305 2307 2309 2311 2313 2315 2317 2319 2321 2323 2325
                                                                                                                                                                                                                                                                                2105
                                                                                                                                                                                                            4
                                                                                                                                                                                                                                                                                                                                          10'
                                                                                                                                                                                                                                                                                2104
                                                                                                                                                                                                            3                                                       MEN
                                                                                                                                                                                                                                                                                2103
                                                                                                                                                                                                                                                                                                2300 2302 2304 2306 2308 2310 2312 2314 2316 2318 2320 2322 2324
                                                                                                                                                                                                                                                                                                                                                                                                                                             Unified	Wine	&	Grape	
                                                                                                                                                                                                            2      ENTRANCE
                                                                                                                                                                                                                                                                                2102
                                                                                                                                                                                                                                                                                                2201 2203 2205 2207 2209 2211 2213 2215 2217 2219 2221 2223 2225                                                                               Symposium,	LLC
                                                                                                                                                                                                            1
                                                                                                                                                                                                                                                                                                                                          11'
First Floor                                                                                                                                                                                                                                                                             EXIT    EXIT                      EXIT    EXIT                          EXIT   EXIT                EXIT   EXIT                                       sole llc members are:
                                                                                                 10'
 160
                   30'                                                                                               20'           20'
 158                                 145 244           245 344           345 444           445 544                                              645 744           745 844           845 944               945 1044
 156
             30'   D2                143 242           243 342           343 442           443 542                   H3            H4           643 742           743 842           843 942               943 1042
                                                                                                               30'           30'
                                                                                                                                                                                                                                                              13'-6"
 154                                 141 240           241 340           341 440           441 540                                              641 740           741 840           841 940               941 1040
                   30'                                                                                               20'           20'                                                                                             20'         20'
 152                      FE         139 238           239 338           339   FE          439 538                                       FE     639 738           739 838           839         FE
                                                                                                                                                                                                          939 1038                                         1139 1238                                                              1439 1538              1539 1638             1639
 150
             30'   D1                137 236           237 336           337               437 536                   H1            H2           637 736           737 836           837 936                                        L1          L2                                                                                                                              1637
                                                                                                                                                                                                                                                           1137 1236                                                              1437 1536              1537 1636
                                                                                                               30'           30'                                                                            935              30'         30'                                          1235                       1335
 148                                 135 234           235 334                 434         435 534                                              635 734           735 834           835 934                                                                1135 1234                                                              1435 1534              1535 1634             1635
                                                                                                 10'                                                                                                                                                              10'
 146
                   30'                                                               50'                                   40'                                                                                                     20'         20'                                                     50'
 144                                 131 230           231 330                                                                                  631 730           731 830           831 930               931 1030                                         1131 1230                                                              1431 1530              1531 1630             1631
             20'   C2                                                                                                                                                                                                              K3          K4
                                                                                                                                                                                                                             20'         20'
 142
                   30'
                                     129 228           229 328           40'
                                                                               Lounge                          40'         G
                                                                                                                                                629 728           729 828           829 928               929 1028
                                                                                                                                                                                                                                   20'         20'
                                                                                                                                                                                                                                                           1129 1228            40'
                                                                                                                                                                                                                                                                                        Lounge                                           1425

                                                                                                                                                                                                                                                                                                                                                         1529 1628             1629
 140                                 127 226           227 326                                                                                        726         727 826           827 926               927 1026                                         1127 1226                                                                                                           1627
             20'   C1                                                                                                                                                                                                              K1          K2                                                                                                          1525
                                                                                                                                                                                                                             20'         20'
 138                                 125 224           225 324                                                                                  625               725 824           825 924               925 1024                                         1125 1224                                                                                                           1625
                                                                                                 10'                                                                                                                                                              10'
 136
       11'                     10'               10'               10'               10'                 10'                              10'               10'               10'                10'                   10'                           10'                  10'                          10'                  10'                    10'                   10'
                                                                                                                     20'           20'                                                                                             20'         20'
 134         132   130 128           121 220           221 320           321 420           421 520                                              621 720           721 820                                 921 1020                                         1121 1220            1221 1320                     1321 1420           1421 1520              1521 1620             1621
 120
             122 124 126
                                     119   218         219 318           319 418           419 518                   F3            F4           619 718           719 818
                                                                                                                                                                                      817
                                                                                                                                                                                                          919 1018                 J3          J4          1119 1218                                          1319 1418           1419 1518              1519                  1619
                                                                                                                                                                                                                                                                                                                                                                                                                                                  530.753.3142
                                                                                                               30'           30'                                                                                             30'         30'
                                                                                                                                                                                                                                                                                                                                                                1614
 118                                       216         217 316           317 416           417 516                                              617 716                 816                               917 1016                                         1117 1216                                          1317 1416           1417 1516              1517                  1617
                   30'                                                                                               20'           20'                                                                                             20'         20'
                                     113                                                                                                                          713                                                                                                                 1211
 116                                       214         215 314           315 414           415 514                                              615 714                             815 914               915                                                      1214                                       1315 1414           1415 1514              1515                  1615
             30'    B                                                                                                F1            F2                                   810                                     1010               J1          J2          1111
 114                                       212         213 312           313 412           413 512                                              613 712                             813 912               913                                                      1212                                       1313 1412           1413 1512              1513 1612             1613
                                                                                                               30'           30'                                                                                             30'         30'
 112                                 111   210         211   310         311   410         411     510                                          611   710         711               811 910               911                                                      1210                                       1311 1410           1411 1510              1511 1610             1611
                                                                                                 10'                                                                                                                                                              10'
 110                     FE                                                    FE                                                        FE                                                     FE
                   30'                                                                                               20'           20'                                                                                             20'         20'
 108                                 107 206           207 306           307               407 506                                                                707 806           807 906               907 1006                                                 1206                                       1307 1406           1407 1506              1507 1606             1607
                                                                                                                     E3            E4                                                                                              I3          I4
                                                                                                               20'           20'                                                                                             20'         20'
                                                                                                                                                                                                                                                           1103                       1203
 106                                 105 204           205 304           305 404           405 504                                                601             705               805                   905                                                                                                 1305 1404                     1504         1505 1604             1605
             40'    A                                                                                                20'           20'                                                                                             20'         20'
                                                                                                                                                                        800               900                   1000                                               1200                                                           1401
 104                                 103 202           203 302           303 402           403 502                                                                                  803                   903                                                                                                 1303 1402                     1502         1503 1602             1603
                                                                                                                     E1            E2                             701                                                              I1          I2
                                                                                                               20'           20'                                                                                             20'         20'
 102                                 101 200           201 300           301 400           401 500                                                                                  801                   901                                              1101                                                                             1500         1501 1600             1601
                                                                                                 10'                                                                                                                                                          10'-10"
 100
Floor plan subject to change without notice
                                                                                                                                                  ENTRANCE                                                                                                 ENTRANCE                                                                                                                                                                               916.924.5370

				
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