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					     Implementing NSP's New
 Brilliant Body, Brilliant Business
Program into Your Herbal Practice

   Steven Horne, RH(AHG)
A Little History

        • I signed up as
          an NSP
          Distributor in
          the spring of
          1981
        • I went to work
          at home office
          in March of
          1984
        • I started
          teaching
   Things NSP Does Very Well
• Produces a high quality
  product
• Supports real training
  about health (better than
  any company I know)
• Supports health freedom
  (better than any other
  company)
• Has a great sales force
  (honest, caring people)
• Has good compensation,
   NSP’s Past Marketing Issues
• How do you recommend products
  without prescribing?
• How can home office people (who
  have never sold a bottle of herbs
  in their life) tell people in the
  field how its done?
• ADHD is no way to build a
  business
• Clear branding is essential to
  marketing a product after a
  market becomes mature
• Consistency is necessary for
  duplication and duplication is
  essential for the growth of any
  company, especially a network
             Solutions
• Focus on systems (structure &
  function) not disease
• Listen to the field and get field
  input when developing programs
• Create a consistent focus
  (identify) that tells people
  where to get started in the
  business
• Create a uniform message,
  consistent labeling and focused
  product development
• Stick with a simple message and
  approach that others can learn
       Three Market Niches

• Network
  marketing
• Retail
• Practitioner
• Most companies
  only cater to
  one, NSP allows
  all three!
• NSP will be
  developing
  materials to
  support all
      A Systematic Approach to the
     Nature’s Sunshine Product Line

•   Core Nutrition
•   Weight Management
•   Energy and Fitness
•   Body Systems
    – Chinese Herbs
• Rest of the Product
  Line
 Brilliant Body Pack Committee

                 • Jennifer Weiss
                 • Jean Weddle
                 • Jennifer
                   Pressimone
                 • Hannah Pavick
                 • Blake
Brilliant Body     Christensen
    Catalog
                 • Ray Lambert
                 • Steven Horne
     Body System’s Approach

• Designed to be
  a simplified
  way to
  introduce
  people to
  NSP’s products
• Matching to
  key system’s
  products
  wasn’t always
  effective
• New packs and
  support
Lifestyle Analysis Digestive Indications

• Body odor or bad       • Less than 2 bowel
  breath                   movements daily
• Difficulty digesting   • Brittle or easily
  certain foods            broken fingernails
• Food allergies         • Dry, damaged or dull
• Heavy coating on         hair
  tongue                 • Daily consumption of
• Belching or gas          fried foods
  after meals            • Recurrent
• Age related health       yeast/fungal
  problems                 infections
• Difficulty             • Weak bones, teeth or
  maintaining ideal        cartilage
  weight                 • Feeling anxious or
• Diet high in meat        worried
  and grains
• Heavy mucus
  production or
  feeling congested
      Digestive System Pack

• AM packet
  contain
  – 3 Proactazyme
    capsules
• PM packets
  contain
  – 1 Anti-Gas TCM
    capsule
  – 2 Probiotic
    Eleven capsules.
• Use: 1 AM
  packet before
  breakfast, 1 PM
  packet with
    Digestive Support Products
• Food Enzymes
  – Over 50, gall
    bladder removed,
    lack of HCl
• Gastro Health
  – Helpful for
    gastrointestinal
    infections like H.
    pylori
• Stomach Comfort
  – Younger people
    with temporary
    acid indigestion
• Spleen Activator
  TCM
  – Older people,
    difficulty gaining
    weight, weak
    digestion
    Lifestyle Analysis Hepatic Indications
•   Difficulty digesting
    certain foods
•   Monthly female concerns
    (PMS, menstrual problems)
•   Regular consumption of
    alcohol
•   Food allergies
•   Skin/complexion problems
•   Feeling down, uninterested
    or moody
•   Difficulty getting to
    sleep, lack of sleep
•   Fewer than 2 bowel
    movements per day
•   Daily consumption of fried
    foods
•   Food/chemical sensitivities
•   Feeling irritable or easily
    angered
Hepatic System Pack

          • AM packets
            contain
            – 2 Milk Thistle
              Combination
              tablets
            – 1 Liver Balance
              TCM capsule.
          • PM packets
            contain
            – 6 Psyllium Hulls
              capsules.
          • Use: Take 1 AM
            Pack with
            Breakfast and 1
     Hepatic Support Products

• Mood Elevator
  – Depression, low
    energy,
• Blood
  Stimulator
  – PMS, heavy
    menstrual
    bleeding, pale,
    weak
• Gall Bladder
  Formula
  – Poor fat
    digestion (also
    consider Hi-
    Lipase), gall
            Lifestyle Analysis
          Intestinal Indications
• Body odor or bad     • Feeling down,
  breath                 uninterested or
• Less than 2            moody
  servings of fruits   • Sore or painful
  and vegetables         joints
  daily                • Diet high in meats
• Monthly female         and grains
  concerns             • Heavy mucus
• Regular or             production or
  frequent use of        feeling congested
  antibiotics          • Fewer than 2 bowel
• Heavy coating on       movements per day
  tongue               • Recurrent
• Belching or gas        yeast/fungal
  after meals            infections
• Skin/complexion      • Respiratory
  problems               concerns
           Intestinal Pack

• Each packet
  contains
  – 2 Bowel Detox
    capsules
  – 1 Probiotic
    Eleven capsule
  – 2 Psyllium
    Hulls capsules
• Use: One
  packet twice
  daily (morning
  and evening)
     Intestinal Support Products
• LBS II
  – Herbal laxative
• Gentle Move
  – Mild herbal
    laxative, helps
    tonify and improve
    colon health
• Intestinal Soothe
  and Build
  – Inflammatory bowel
    disorders,
    Chron’s, colitis,
    IBS, ulcerations
• Anti-Gas TCM
  – Belching, rotten-
    egg taste in
    mouth, intestinal
    gas, poor
    digestive motility
           Lifestyle Analysis
         Circulatory Indications
• Less than 3 servings of
  fruits and veggies daily
• Gum problems or redness on
  nose
• Smoking
• Poor memory or
  concentration
• Stressful lifestyle
• Age-related health
  problems
• Lack of energy or
  endurance
• Diet high in meat and
  grains
• Low sex drive
• Daily consumption of fried
  foods
• Cold hands and feet
Circulatory System Pack
            • AM packets contain
              – 2 Ginkgo and
                Hawthorn
                Combination
                capsules
              – 1 CoQ-10 50 mg
                softgel
              – 1 Super Omega-3
                softgel.
            • PM packets contain
              – 1 Ginkgo and
                Hawthorn
                Combination
                capsule
              – 1 Super Omega-3
                softgel.
            • Use: Take the
              contents of one AM
              packet with
    Circulatory Support Products
• Blood Pressurex
  – High blood
    pressure
• Red Yeast Rice
  – High cholesterol
• Solstic Cardio
  – High blood
    pressure, general
    cardiovascular
    health
• Vari-Gone
  – Varicose veins,
    spider veins
• Nervous Fatigue
  Formula
  – Heart weakness,
    angina associated
    with stress
    Nervous System Indications
• Regular consumption   • Fewer than 2 bowel
  of alcohol              movements per day
• Smoking               • Low sex drive
• Poor concentration    • Daily consumption of
  or memory               fried foods
• Stressful lifestyle   • Frequently feeling
• Feeling down,           fearful or timid
  uninterested or       • Muscle cramps or
  moody                   spasms
• Difficulty getting    • Daily consumption of
  to sleep or lack of     caffeinated
  sleep                   beverages
• Menopausal problems   • Restless sleep or
• Difficulty              waking up frequently
  maintaining ideal     • Feeling anxious or
  weight                  worried
                        • Feeling irritable or
                          easily angered
       Nervous System Pack

• Each packet
  contains
  – 2 Stress-J
    capsules
  – 2 AdaptaMax
    capsules
  – 1 Nerve Eight
    capsule
  – 1 Nutri-Calm
    tablet
• Use: Take one
  packet in the
  morning and one
Nervous System Support Products
• Brain Protex
  with Huperzine
  A
  – Protection
    against age
    related memory
    loss, dementia,
    Alzheimer's
• Nervous Fatigue
  Formula
  – Burn-out,
    fatigue with
    restless sleep,
    chronic stress
• Focus Attention
  – ADHD, difficult
    with
               Lifestyle Analysis
              Immune Indications
•   Illness more than
    twice a year
•   Less than 3 servings
    of fruits and veggies
•   Recent or frequent use
    of antibiotics
•   Food allergies
•   Poor resistance to
    disease
•   Stressful lifestyle
•   Age-related health
    problems
•   Sore or painful joints
•   Lack of energy or
    endurance
•   Exposure to air
    pollution daily
•   Shallow or difficult
    breathing
•   Recurrent yeast/fungal
    infections
       Immune System Pack

• AM packets
  contain
  – 1 VS-C TCM
  – 1 Elderberry
    D3fense
  – 1 Immune
    Stimulator
• PM packets
  contain
  – 1 Elderberry
    D3fense
  – 1 Immune
    Stimulator
• Use: Take AM
    Immune Support Products

• Silver Shield
  – Topically or
    internally for
    acute infections
• Trigger Immune
  TCM
  – Weak, pale,
    easily sick,
    recovering from
    prolonged
    illness
• Olive Leaf
  Extract
  – Acute infections
           Lifestyle Analysis
         Respiratory Indications
• Illness more than 2 x year
• Recent or frequent use of
  antibiotics
• Food allergies
• Smoking
• Heavy coating on tongue
• Daily consumption of dairy
  products
• Lack of energy or
  endurance
• Heavy mucus production or
  feeling congested
• Fewer than 2 bowel
  movements daily
• Exposure to air pollution
  daily
• Shallow or difficult
  breathing
    Respiratory System Packet

• AM packets
  contain:
  – 1 Lung Support
    TCM
  – 2 Bronchial
    Formula
  – 3 ALJ capsules
• PM packets
  contain:
  – 2 Bronchial
    Formula
  – 3 ALJ
• Use: Take AM
  packet with
   Respiratory Support Products

• HistaBlock
  – Food and
    respiratory
    allergies, skin
    allergies
• Sinus Support
  EF
  – Sinus congestion
• Breath
  Activator TCM
  – Difficulty
    breathing due to
    congestion in
                Lifestyle Analysis
                Urinary Indications
•   Body odor and/or bad breath
•   Less than 3 servings of
    fruits and veggies
•   Monthly female concerns
•   Puffiness under the eyes
•   Skin/complexion problems
•   Frequent urination or
    urinary concerns
•   Sore or painful joints
•   Difficulty maintaining ideal
    weight
•   Diet high in meat and grains
•   Weak knees, ankles or back
•   Frequently feeling fearful
    or timid
•   Restless sleep or waking
    frequently
•   Weak bones, teeth or
    cartilage
Urinary System Packet
           • Each packet
             contains
             – 1 Urinary
               Maintenance
             – 2 Combination
               Potassium
             – 1 KB-C TCM
           • Use: Take
             contents of
             one packet in
             AM and one in
             PM
     Urinary Support Products
• Cranberry and
  Buchu Concentrate
  – For preventing
    UTIs
• Kidney Activator
  – For acute water
    retention, edema
• JP-X
  – For active UTIs
• Kidney Drainage
  – For strengthening
    kidney function
    and reducing
    edema (works well
    with Lymphatic
    Drainage)
              Lifestyle Analysis
             Glandular Indications
•   Monthly female concerns   •   Age-related health
    (female reproductive)         problems (all)
•   Regular consumption of    •   Difficulty maintaining
    alcohol (adrenal,             ideal weight (thyroid,
    pancreas)                     pancreas, adrenal)
•   Poor concentration or     •   Lack of energy or
    memory (adrenal,              endurance (thyroid,
    thyroid)                      adrenal)
•   Stressful lifestyle       •   Low sex drive
    (adrenal)                     (reproductive, thyroid,
•   Skin/complexion               adrenal)
    problems (thyroid,        •   Dry, damaged or dull hair
    reproductive)                 (thyroid)
•   Cravings for sweets and   •   Frequently feeling
    junk food (pancreas,          fearful or timid
    adrenal)                      (adrenal)
•   Feeling down,             •   Cold hands and feet
    uninterested or moody         (thyroid)
    (thyroid, adrenal,        •   Daily consumption of
    reproductive)                 caffeinated beverages
•   Difficulty getting to         (adrenal)
    sleep; lack of sleep      •   Restless sleep or waking
    (adrenal)                     up frequently (adrenal)
      Glandular System Pack

• Each packet
  contains
  – 1 Master Gland
    Formula
  – 2 AdaptaMax
  – 1 Adrenal
    Support
• Use: Take
  contents of
  one packet in
  AM and one in
  PM
Glandular Support Products

             • SugarReg
               – High blood
                 sugar, diabetes
             • Thyroid Support
               – Low thyroid
             • Mood Elevator
               TCM
               – Depression
             • Nervous Fatigue
               Formula TCM
               – Adrenal fatigue,
                 nervous
                 exhaustion,
                 chronic stress
     Female Support Products

• Female Comfort
  – General
    hormonal
    balancer for
    women
• X-Action
  (Women’s)
  – Supports sex
    drive
• Flash-Ease,
  Time Release
  – Helpful for
    menopause
    symptoms, hot
      Male Support Products

• Men’s Formula
  – Helps with
    BPH,
    testosterone
    levels
• Men’s X-Action
  Reloaded
  – Helps with sex
    drive,
    erectile
    dysfunction
           Lifestyle Analysis
         Structural Indications
•   Skin/complexion problems
•   Menopausal concerns
•   Age-related health problems
•   Sore or painful joints
•   Diet high in meat and grains
•   Weak knees, ankles or back
•   Brittle or easily broken
    fingernails
•   Dry, damaged or dull hair
•   Muscle cramps or spasms
•   Daily consumption of
    caffeinated beverages
•   Weak bones, teeth or cartilage
•   Don’t exercise regularly
      Structural System Pack

• Each packet
  contains
  – 2 Skeletal
    Strength
    tablets
  – 2 Joint
    Support
    capsules
  – 2 EverFlex
    tablets
• Use: Take
  contents of
     Structural Support Products
• IF Relief
  – Relieves inflammation
    and pain, alternative
    to NSAIDs
• Krill Oil w/K-2
  – K-2 and D3 help bones
    and teeth absorb
    minerals
• HSN-W
  – Silica-rich herbs,
    helpful for brittle
    fingernails, dull
    skin and hair, split
    ends, joint problems,
    bone healing
• KB-C TCM
  – Back pain, neck pain,
    weakness of the knees
    and ankles,
    osteoporosis and
    arthritis
     Chinese Herbal Products

• The Chinese
  herbal products
  are all part of
  the core
  products, so you
  can also train
  people in basic
  Chinese
  philosophy
• The Chinese
  herbal products
  by themselves are
  a unique and
   Core Product Training Class
• Five session webinar with
  in-depth training on:
 – Basic principles of good
   marketing
 – Core health categories
 – Body system’s products
 – Chinese herbs
• You will not only get the
  training, you will also get
  the PowerPoint slides and
  materials so you can teach
  this system to your group
  Class Dates and Registration
• Training Dates: Monday,
  March 28, April 4, 11, 18,
  25
• All sessions are recorded
  and can be downloaded and
  viewed at any time
• Cost is $47 for Tree of
  Light Members (Associates)
  and $97 for Non-Members
• Register online at
  www.treelite.com or call
Question and Answer Time

				
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