Iomega® UltraMax 640GB Desktop Hard Drive
FireWire® 800/FireWire 400/USB 2.0
KEY MESSAGING & SALES PRESENTATION
June 27, 2006
Iomega® UltraMax Desktop Hard Drive
FireWire 800®/FireWire 400/USB 2.0
3 Port USB Hub
3 FireWire Ports
RAID 0 Built-in
The Iomega® UltraMax Desktop Hard Drive adds secure, high-capacity
storage to your computer system. With its triple interface solution, the
Iomega UltraMax Hard Drive delivers transfer rates of up to
800Mbits/sec and can be connected to any computer equipped with
FireWire 800, FireWire 400, or Hi-Speed USB 2.0. Plus, this high
performance drive includes RAID 0 for higher data throughput, a three
port USB hub and three FireWire ports for expanded storage and full-
system disaster recovery software for easy, worry-free backup. The
sleek compact design compliments the Mac G5 perfectly.
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Table of Contents
• Product Line
• Naming Convention
• POS Box Graphic
• Key Messaging
• Customer Profile
• Software Descriptions
• Hard Drive Capacity Chart
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• Iomega® UltraMax Desktop Hard Drive
– FireWire800/FireWire400/USB 2.0
– SKU #33558
– Planned Launch Date – 08/16/06 (Americas)
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Hard Drive Naming Implementation
Iomega X X X X
Brand Name Product Name Capacity Category Interface
Iomega® UltraMax 640GB Desktop Hard USB 2.0
Iomega® UltraMax 640GB Desktop Hard Drive FireWire®
800/FireWire 400/USB 2.0
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Compliments the Mac® G5
USB Hub included!
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POS Box Graphic
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Key Messaging: Product Descriptions
25+ word description
The triple interface Iomega® UltraMax Desktop Hard Drive offers a
powerful storage solution with RAID 0 for higher data throughput,
a three port USB hub and three FireWire ports for expanded
storage and full-system disaster recovery software for easy,
50+ word description
The Iomega® UltraMax Desktop Hard Drive adds secure, high
capacity storage to your computer system. With its triple interface
solution, the Iomega UltraMax Hard Drive delivers transfer rates of
up to 800Mbits/sec and can be connected to any computer
equipped with FireWire 800, FireWire 400, or Hi-Speed USB 2.0.
Plus, this high performance drive includes RAID 0 for higher data
throughput, a three port USB hub and three FireWire ports for
expanded storage and full-system disaster recovery software for
easy, worry-free backup.
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Key Messaging: Product Descriptions
100+ word description
The Iomega® UltraMax Desktop Hard Drive adds secure, high
capacity storage to your computer system. With its triple
interface solution, the Iomega UltraMax Hard Drive delivers
transfer rates of up to 800Mbits/sec and can be connected to
any computer equipped with FireWire 800, FireWire 400, or
Hi-Speed USB 2.0 for a powerful data storage solution that is
essential for digital enthusiasts. Plus this high performance
drive includes RAID 0 for higher data throughput and a three
port USB hub that conveniently allows for expanded storage or
backup by connecting additional external hard drives. With
EMC® Retrospect® Express software for full-system backups,
the Iomega UltraMax Hard Drive secures even your most data-
intensive projects and allows for reliable recovery in case of a
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Key Messaging and Differentiators
High-Performance RAID 0 built in for higher data throughput
HFS+ so that is it natively compatible with Mac
Convenient Three-port USB hub and three FireWire ports for more
High capacity storage for tons of photos, music files and
Expandable Additional USB host ports for added storage expansion
Stackable design allows for stacking of additional hard
drives for even greater capacity
Secure Professional-level backup and disaster recovery for all
your critical data with EMC Retrospect Express
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Users who want to add high capacity storage with the fastest transfer
speeds to their computer, ideal for space-hungry applications such as
archiving images and music, storing large desktop publishing files, and
editing digital audio and uncompressed digital video.
– Digital Enthusiasts and Professionals who need the fastest transfer
speeds and high capacity storage for digital editing and storage (i.e.
Photographers, Videographers, Graphic Designers, Internet Downloaders
– Mac Consumers who value the HFS+ and FireWire formats. Industrial
design compliments the Mac G5
– Creative Services Professionals looking for secure high capacity storage
for their large files.
Digital Content Creators Digital Mac Consumers Graphic Design Firms
and Editors Enthusiasts
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Iomega® Hard Drives:
Valuable Software Included
• Most Iomega hard drives come with EMC®
Retrospect® software for FREE! This powerful
software is designed to deliver automated and
reliable protection for small to medium sized
businesses to enjoy touch-free backup and disaster
recovery. Other benefits include:
– Easy to set up and manage
– No need for weekly full backups
– Simplified management of backup media
– Disk-to-disk-to-tape backups
– Highest level of security for backup media
– Backs up Windows, Macintosh, Linux,
Solaris, and NetWare computers to a
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Iomega offers a full line of hard drives that offer fast, reliable, and
secure data storage. With capacities ranging from 4GB to 750GB,
Iomega hard drives are able to store all of your digital content.
Just how much can you store on each drive? See the chart below to
Drive Capacity Number of Photos* Hours of Music* Hours of Video*
80GB 320,000 1,480 120
120GB 480,000 2,220 190
250GB 1,000,000 4,625 375
320GB 1,280,000 5,920 480
400GB 1,600,000 7,400 600
500GB 2,000,000 9,250 750
640GB 2,560,000 11,840 960
750GB 3,000,000 13,875 1,125
*1.1 min/MB – 128Kbps MP3 audio; 4 photos/MB – highly compressed 3-megapixel JPG photos; 11MB/min – DVD-MPEG2 (720x480)
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June 27, 2006
What is HFS+?
Stands for "Hierarchical File System." HFS is the file system used for
organizing files on a Macintosh hard disk. When a hard disk is formatted
for a Macintosh computer, the hierarchical file system is used to create a
directory that can expand as new files and folders are added to the disk.
Since HFS is a Macintosh format, Windows computers cannot recognize
HFS-formatted drives. Windows hard drives are typically formatted
using WIN32 or NTFS file systems.
Since HFS was not originally designed to handle large hard disks, such as
the 100GB+ hard disks that are common today, Apple introduced an
updated file system called HFS+, or HFS Extended, with the release of
Mac OS 8.1. HFS+ allows for smaller clusters or block sizes, which
reduces the minimum size each file must take up. This means disk
space can be used much more efficiently on large hard disks. Mac OS X
uses the HFS+ format by default and also supports journaling, which
makes it easier to recover data in case of a hard drive crash.
FAT32 can be accessed on Mac & PC, NTFS can be accessed on PC but
read only on Mac, HFS+ can be accessed on Mac only.
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What is JBOD? Just A Bunch Of Disks
With the Iomega UltraMax, there are three settings available on the RAID switch:
Striped (RAID 0), Spanned (JBOD) and Simple. Simple allows you to mount each
drive as a separate drive letter. You can decide to switch “off” the RAID on the
back of the unit manually. If you switch it “off”, you essentially have the drive
configured as JBOD.
If you have some disks in a system that you decide not to configure into a
RAID array, what do you do with them? Traditionally, they are left to act as
independent drive volumes within the system, and that's how many people
in fact use two, three or more drives in a PC. In some applications, however, it is
desirable to be able to use all these disks as if they were one single volume. The
proper term for this is spanning; the pseudo-cutesy term for it, clearly chosen to
contrast against "redundant array of inexpensive disks", is Just A Bunch Of Disks
or JBOD. How frightfully clever.
JBOD isn't really RAID at all, but I discuss it here since it is sort of a "third
cousin" of RAID... JBOD can be thought of as the opposite of partitioning: while
partitioning chops single drives up into smaller logical volumes, JBOD combines
drives into larger logical volumes. It provides no fault tolerance, nor does it
provide any improvements in performance compared to the independent use of
its constituent drives. (In fact, it arguably hurts performance, by making it more
difficult to use the underlying drives concurrently, or to optimize different drives
for different uses.)
When you look at it, JBOD doesn't really have a lot to recommend it. It still
requires a controller card or software driver, which means that almost any
system that can do JBOD can also do RAID 0, and RAID 0 has significant
performance advantages over JBOD. Neither provide fault tolerance, so that's a
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Advantages of JBOD
There are only two possible advantages of JBOD over RAID 0:
Avoiding Drive Waste: If you have a number of odd-sized drives, JBOD
will let you combine them into a single unit without loss of any capacity; a
10 GB drive and 30 GB would combine to make a 40 GB JBOD volume but
only a 20 GB RAID 0 array. This may be an issue for those expanding an
existing system, though with drives so cheap these days it's a relatively
Easier Disaster Recovery: If a disk in a RAID 0 volume dies, the data on
every disk in the array is essentially destroyed because all the files are
striped; if a drive in a JBOD set dies then it may be easier to recover the
files on the other drives (but then again, it might not, depending on how the
operating system manages the disks.) Considering that you should be doing
regular backups regardless, and that even under JBOD recovery can be
difficult, this too is a minor advantage.
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RAID 0: Striping
(Target users who want PERFORMANCE)
•Multiple HDD combined to make one large data volume.
•Reads and writes data faster by splitting the data and accessing all
disks in parallel.
•No data redundancy.
•Requires 2 or more HDD.
RAID 1: Mirroring
(Target users who want SECURITY)
•Mirrors or duplicates the contents of one drive set on another equal
•Optimal data integrity and immediate data access in case of failure.
•Usable capacity 50%.
•Requires at least 2 hard drives; must consist of an even # of HDD.
RAID 5: Striping + Parity
(Target users who want both SECURITY & PERFORMANCE)
•All available disks are striped into one large volume.
•Space equivalent to one of the hard drives will be used to store parity
data. If a hard disk fails, files are rebuilt using the parity data.
•Requires at least 3 hard drives.
RAID 5+: Hot Spare
•Reserves an additional HDD to swap in immediately if a disk failure
•Highest data redundancy at disk level.
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•Requires at least 4 hard drives
SATA versus PATA drives
Stands for "Serial Advanced Technology Attachment," or "Serial ATA." It is
an interface used to connect ATA hard drives to a computer's
motherboard. SATA transfer rates start at 150MBps, which is significantly
faster than even the fastest 100MBps ATA/100 drives. For this and other
reasons, Serial ATA is likely to replace the previous standard, Parallel ATA
(PATA), which has been around since the 1980s.
Besides faster transfer rates, the SATA interface has several advantages
over the PATA interface. For one, SATA drives each have their own
independent bus, so there is no competition for bandwidth like there is
with Parallel ATA. They also use smaller, thinner cables, which allows for
better airflow inside the computer. SATA cables can be as long as one
meter, while PATA cables max out at 40cm. This gives manufacturers
more liberty when designing the internal layout of their computers.
Finally, Serial ATA uses only 7 conductors, while Parallel ATA uses 40.
This means there is less likely to be electromagnetic interference with
In summary, Serial ATA is a better, more efficient interface than the dated
PATA standard. If you are looking to buy a computer that will support fast
hard drives for years to come, make sure it comes with a SATA interface.
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