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					Iomega® UltraMax 640GB Desktop Hard Drive
         FireWire® 800/FireWire 400/USB 2.0


      KEY MESSAGING & SALES PRESENTATION




                       June 27, 2006
   Iomega® UltraMax Desktop Hard Drive
               FireWire 800®/FireWire 400/USB 2.0


                                      3 Port USB Hub

                                      3 FireWire Ports

                                      RAID 0 Built-in




The Iomega® UltraMax Desktop Hard Drive adds secure, high-capacity
storage to your computer system. With its triple interface solution, the
Iomega UltraMax Hard Drive delivers transfer rates of up to
800Mbits/sec and can be connected to any computer equipped with
FireWire 800, FireWire 400, or Hi-Speed USB 2.0. Plus, this high
performance drive includes RAID 0 for higher data throughput, a three
port USB hub and three FireWire ports for expanded storage and full-
system disaster recovery software for easy, worry-free backup. The
sleek compact design compliments the Mac G5 perfectly.
                            Iomega Confidential                      2
                   Table of Contents

•   Product Line
•   Naming Convention
•   POS Box Graphic
•   Key Messaging
•   Customer Profile
•   Software Descriptions
•   Hard Drive Capacity Chart
•   FAQs




                          Iomega Confidential   3
                    Product Line
• Iomega® UltraMax Desktop Hard Drive
   –   FireWire800/FireWire400/USB 2.0
   –   PC/Mac
   –   SKU #33558
   –   Planned Launch Date – 08/16/06 (Americas)




                        Iomega Confidential        4
           Hard Drive Naming Implementation

                   ®
       Iomega                  X          X         X      X

 Brand Name   Product Name   Capacity               Category   Interface
                                                               FireWire 800
                                                               FireWire400
 Iomega®        UltraMax     640GB              Desktop Hard      USB 2.0
                                                   Drive




Iomega® UltraMax 640GB Desktop Hard Drive FireWire®
             800/FireWire 400/USB 2.0


                                                    Brand Block

                              Iomega Confidential                             5
Compliments the Mac® G5




                                           User configurable
                                             RAID switch
      Complimentary
        Industrial
         Design




                 USB Hub included!




        Iomega Confidential          400       800      6
POS Box Graphic




    Iomega Confidential   7
     Key Messaging: Product Descriptions
25+ word description
  The triple interface Iomega® UltraMax Desktop Hard Drive offers a
  powerful storage solution with RAID 0 for higher data throughput,
  a three port USB hub and three FireWire ports for expanded
  storage and full-system disaster recovery software for easy,
  worry-free backup.


50+ word description
  The Iomega® UltraMax Desktop Hard Drive adds secure, high
  capacity storage to your computer system. With its triple interface
  solution, the Iomega UltraMax Hard Drive delivers transfer rates of
  up to 800Mbits/sec and can be connected to any computer
  equipped with FireWire 800, FireWire 400, or Hi-Speed USB 2.0.
  Plus, this high performance drive includes RAID 0 for higher data
  throughput, a three port USB hub and three FireWire ports for
  expanded storage and full-system disaster recovery software for
  easy, worry-free backup.




                            Iomega Confidential                       8
     Key Messaging: Product Descriptions

100+ word description
  The Iomega® UltraMax Desktop Hard Drive adds secure, high
  capacity storage to your computer system. With its triple
  interface solution, the Iomega UltraMax Hard Drive delivers
  transfer rates of up to 800Mbits/sec and can be connected to
  any computer equipped with FireWire 800, FireWire 400, or
  Hi-Speed USB 2.0 for a powerful data storage solution that is
  essential for digital enthusiasts. Plus this high performance
  drive includes RAID 0 for higher data throughput and a three
  port USB hub that conveniently allows for expanded storage or
  backup by connecting additional external hard drives. With
  EMC® Retrospect® Express software for full-system backups,
  the Iomega UltraMax Hard Drive secures even your most data-
  intensive projects and allows for reliable recovery in case of a
  failure.

                           Iomega Confidential                 9
        Key Messaging and Differentiators

    Benefit                                  Feature
High-Performance   RAID 0 built in for higher data throughput
                   HFS+ so that is it natively compatible with Mac
                   machines
   Convenient      Three-port USB hub and three FireWire ports for more
                   connection capabilities
                   High capacity storage for tons of photos, music files and
                   videos
  Expandable       Additional USB host ports for added storage expansion
                   Stackable design allows for stacking of additional hard
                   drives for even greater capacity
     Secure        Professional-level backup and disaster recovery for all
                   your critical data with EMC Retrospect Express
                   software




                           Iomega Confidential                          10
                                      Customer Profile
         Users who want to add high capacity storage with the fastest transfer
         speeds to their computer, ideal for space-hungry applications such as
         archiving images and music, storing large desktop publishing files, and
         editing digital audio and uncompressed digital video.
               – Digital Enthusiasts and Professionals who need the fastest transfer
                 speeds and high capacity storage for digital editing and storage (i.e.
                 Photographers, Videographers, Graphic Designers, Internet Downloaders
                 etc.)
               – Mac Consumers who value the HFS+ and FireWire formats. Industrial
                 design compliments the Mac G5
               – Creative Services Professionals looking for secure high capacity storage
                 for their large files.




Digital Content Creators      Digital            Mac Consumers     Graphic Design Firms
       and Editors          Enthusiasts
                                             Iomega Confidential                          11
            Iomega® Hard Drives:
          Valuable Software Included
• Most Iomega hard drives come with EMC®
  Retrospect® software for FREE! This powerful
  software is designed to deliver automated and
  reliable protection for small to medium sized
  businesses to enjoy touch-free backup and disaster
  recovery. Other benefits include:
   –   Easy to set up and manage
   –   No need for weekly full backups
   –   Simplified management of backup media
   –   Disk-to-disk-to-tape backups
   –   Highest level of security for backup    media
   –   Backs up Windows, Macintosh, Linux,
         Solaris, and NetWare computers to a
         Windows computer




                       Iomega Confidential             12
                                         Capacity Chart
Iomega offers a full line of hard drives that offer fast, reliable, and
secure data storage. With capacities ranging from 4GB to 750GB,
Iomega hard drives are able to store all of your digital content.
Just how much can you store on each drive? See the chart below to
find out.

    Drive Capacity             Number of Photos*                  Hours of Music*               Hours of Video*

           80GB                        320,000                            1,480                           120

          120GB                        480,000                            2,220                           190

          250GB                       1,000,000                           4,625                           375

          320GB                       1,280,000                           5,920                           480

          400GB                       1,600,000                           7,400                           600

          500GB                       2,000,000                           9,250                           750

          640GB                       2,560,000                          11,840                           960

          750GB                       3,000,000                          13,875                         1,125


   *1.1 min/MB – 128Kbps MP3 audio; 4 photos/MB – highly compressed 3-megapixel JPG photos; 11MB/min – DVD-MPEG2 (720x480)

                                                    Iomega Confidential                                                      13
 FAQs




June 27, 2006
                        What is HFS+?
Stands for "Hierarchical File System." HFS is the file system used for
organizing files on a Macintosh hard disk. When a hard disk is formatted
for a Macintosh computer, the hierarchical file system is used to create a
directory that can expand as new files and folders are added to the disk.
Since HFS is a Macintosh format, Windows computers cannot recognize
HFS-formatted drives. Windows hard drives are typically formatted
using WIN32 or NTFS file systems.

Since HFS was not originally designed to handle large hard disks, such as
the 100GB+ hard disks that are common today, Apple introduced an
updated file system called HFS+, or HFS Extended, with the release of
Mac OS 8.1. HFS+ allows for smaller clusters or block sizes, which
reduces the minimum size each file must take up. This means disk
space can be used much more efficiently on large hard disks. Mac OS X
uses the HFS+ format by default and also supports journaling, which
makes it easier to recover data in case of a hard drive crash.

FAT32 can be accessed on Mac & PC, NTFS can be accessed on PC but
read only on Mac, HFS+ can be accessed on Mac only.



                              Iomega Confidential                            15
        What is JBOD? Just A Bunch Of Disks
With the Iomega UltraMax, there are three settings available on the RAID switch:
Striped (RAID 0), Spanned (JBOD) and Simple. Simple allows you to mount each
drive as a separate drive letter. You can decide to switch “off” the RAID on the
back of the unit manually. If you switch it “off”, you essentially have the drive
configured as JBOD.
If you have some disks in a system that you decide not to configure into a
RAID array, what do you do with them? Traditionally, they are left to act as
independent drive volumes within the system, and that's how many people
in fact use two, three or more drives in a PC. In some applications, however, it is
desirable to be able to use all these disks as if they were one single volume. The
proper term for this is spanning; the pseudo-cutesy term for it, clearly chosen to
contrast against "redundant array of inexpensive disks", is Just A Bunch Of Disks
or JBOD. How frightfully clever.
JBOD isn't really RAID at all, but I discuss it here since it is sort of a "third
cousin" of RAID... JBOD can be thought of as the opposite of partitioning: while
partitioning chops single drives up into smaller logical volumes, JBOD combines
drives into larger logical volumes. It provides no fault tolerance, nor does it
provide any improvements in performance compared to the independent use of
its constituent drives. (In fact, it arguably hurts performance, by making it more
difficult to use the underlying drives concurrently, or to optimize different drives
for different uses.)
When you look at it, JBOD doesn't really have a lot to recommend it. It still
requires a controller card or software driver, which means that almost any
system that can do JBOD can also do RAID 0, and RAID 0 has significant
performance advantages over JBOD. Neither provide fault tolerance, so that's a
                                  Iomega Confidential                         16
wash.
                       Advantages of JBOD

There are only two possible advantages of JBOD over RAID 0:

Avoiding Drive Waste: If you have a number of odd-sized drives, JBOD
will let you combine them into a single unit without loss of any capacity; a
10 GB drive and 30 GB would combine to make a 40 GB JBOD volume but
only a 20 GB RAID 0 array. This may be an issue for those expanding an
existing system, though with drives so cheap these days it's a relatively
small advantage.

Easier Disaster Recovery: If a disk in a RAID 0 volume dies, the data on
every disk in the array is essentially destroyed because all the files are
striped; if a drive in a JBOD set dies then it may be easier to recover the
files on the other drives (but then again, it might not, depending on how the
operating system manages the disks.) Considering that you should be doing
regular backups regardless, and that even under JBOD recovery can be
difficult, this too is a minor advantage.




                                 Iomega Confidential                            17
RAID 0: Striping
                           RAID Overview
(Target users who want PERFORMANCE)
•Multiple HDD combined to make one large data volume.
•Reads and writes data faster by splitting the data and accessing all
disks in parallel.
•No data redundancy.
•Requires 2 or more HDD.

RAID 1: Mirroring
(Target users who want SECURITY)
•Mirrors or duplicates the contents of one drive set on another equal
one.
•Optimal data integrity and immediate data access in case of failure.
•Usable capacity 50%.
•Requires at least 2 hard drives; must consist of an even # of HDD.

RAID 5: Striping + Parity
(Target users who want both SECURITY & PERFORMANCE)
•All available disks are striped into one large volume.
•Space equivalent to one of the hard drives will be used to store parity
data. If a hard disk fails, files are rebuilt using the parity data.
•Requires at least 3 hard drives.

 RAID 5+: Hot Spare
•Reserves an additional HDD to swap in immediately if a disk failure
occurs.
•Highest data redundancy at disk level.
                                 Iomega Confidential                       18
•Requires at least 4 hard drives
                   SATA versus PATA drives

Stands for "Serial Advanced Technology Attachment," or "Serial ATA." It is
an interface used to connect ATA hard drives to a computer's
motherboard. SATA transfer rates start at 150MBps, which is significantly
faster than even the fastest 100MBps ATA/100 drives. For this and other
reasons, Serial ATA is likely to replace the previous standard, Parallel ATA
(PATA), which has been around since the 1980s.

Besides faster transfer rates, the SATA interface has several advantages
over the PATA interface. For one, SATA drives each have their own
independent bus, so there is no competition for bandwidth like there is
with Parallel ATA. They also use smaller, thinner cables, which allows for
better airflow inside the computer. SATA cables can be as long as one
meter, while PATA cables max out at 40cm. This gives manufacturers
more liberty when designing the internal layout of their computers.
Finally, Serial ATA uses only 7 conductors, while Parallel ATA uses 40.
This means there is less likely to be electromagnetic interference with
SATA devices.

In summary, Serial ATA is a better, more efficient interface than the dated
PATA standard. If you are looking to buy a computer that will support fast
hard drives for years to come, make sure it comes with a SATA interface.




                                 Iomega Confidential                           19

				
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