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					                   Pre-Feasibility Study

                               Britannia Resource Centre


                                                (December 2005)




                Turn Potential into Profits
                Small & Medium Enterprise Development
                Authority
                Government of Pakistan
                Http://www.smeda.org.pk

Lahore
Small and Medium Enterprise Development Authority, 1st Floor, Waheed Trade Complex, 36-XX, Khayaban-e-Iqbal, D.H.A.
Lahore 54792, Pakistan
Tel: 92-42-111-111-456 Fax: 92-42-5896619, Email: helpdesk@smeda.org.pk
Karachi
Small and Medium Enterprise Development Authority, 5th floor, Bahria Complex-II
Moulvi Tameezuddin Khan Road, Karachi
Tel: 92-21-111-111-456, 5610432, 5610536, 5610459, Fax: 92-21-5610572
Email: helpdesk-khi@smeda.org.pk
Peshawar
Small and Medium Enterprise Development Authority, Ground Floor, State life Building, The Mall, Peshawar Cantt.
Tel: 92-91-111-111-456, 92-91-9213046-7 Fax: 92-91-286908, Email: helpdesk-pew@smeda.org.pk
Quetta
Small and Medium Enterprise Development Authority, Bunglow No.15-A Chaman Housing Scheme, Airport Road, Quetta
Tel: 92-81-831702, 92-81-831623 Fax: 92-81-831922, Email: helpdesk-qta@smeda.org.p
Pre-feasibility Study                                                 Britannia Resource Centre




DISCLAIMER
The purpose and scope of this information memorandum is to introduce the subject matter
and provide a general idea and information on the said area. SMEDA has only performed
its role in compiling this document on the basis of data/ information provided by BWG
(Britannia Wise Group). Although, due care and diligence has been taken to compile this
document, the contained information may vary due to any change in any of the concerned
factors, and the actual results may differ from the presented information. SMEDA does not
assume any liability for any financial or other loss resulting from this memorandum/
document or due to any act of BWG (Britannia-Wise Group) in consequence of
undertaking any activity/ activities on the basis of this document. The prospective user of
this memorandum is encouraged to carry out additional diligence and gather any
information he/she feels necessary for making an informed decision.
For more information on services offered by SMEDA, please contact our website:
www.smeda.org.pk




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                                                 Table of Content
1     Introduction ................................................................................................................4
   1.1      Britannia Resource Centre (BRC) .......................................................................4
   1.2      BWG/ BRC Objectives .......................................................................................4
   1.3      BRC Activities and Services ...............................................................................4
   1.4      Opportunity Rationale.........................................................................................5
   1.5      Management Structure ........................................................................................6
2     Pakistan Profile...........................................................................................................7
   2.1      Current Market Situation/ Market Potential.........................................................7
   2.2      Target Market .....................................................................................................7
3     Product .......................................................................................................................8
   3.1      Services ..............................................................................................................8
      3.1.1      Educational Services Schedule ....................................................................8
      3.1.2      Corporate Services Schedule .....................................................................11
      3.1.3      HSMP, Work Permit and Immigration Services schedule ..........................12
   3.2      Pricing Strategy ................................................................................................15
   3.3      Unique Features ................................................................................................15
4     Advertisement ..........................................................................................................16
   4.1      International Marketing.....................................................................................16
   4.2      Joint marketing .................................................................................................16
   4.3      Individual Marketing.........................................................................................16
5     Human Resource Requirement..................................................................................16
6     Initial Start-up Cost ..................................................................................................17
7     Franchising Procedure ..............................................................................................18
   7.1      Objectives and Benefits.....................................................................................18
      7.1.1      For the General Public...............................................................................18
      7.1.2      For the Franchisee .....................................................................................18
      7.1.3      For BWG ..................................................................................................18
   7.2      Recognition Procedure......................................................................................18
   7.3      BRC Recognition Regulations...........................................................................19
      7.3.1      Application for Recognition ......................................................................19
      7.3.2      Contents of submission..............................................................................19
8     Franchisee Support ...................................................................................................22
9     BRC Check List........................................................................................................23
10       Survey Questionnaire............................................................................................24
11       Financial Analysis ................................................................................................25
   11.1 Revenue............................................................................................................25
   11.2 Projected Income Statement ..............................................................................26
   11.3 Projected Cashflow Statement...........................................................................27
   11.4 Projected Balance Sheet ....................................................................................28
   11.5 Assumptions .....................................................................................................29




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1      INTRODUCTION

 1.1    Britannia Resource Centre (BRC)
Britannia Resource Centre (BRC) (website: www.brcworldwide.com) is a project initiated
by Britannia-Wise Group (BWG) (website: www.bwguk.org), a group of two leading
British Organizations, Britannia Educational Bureau and Training Wise (website:
www.trainingwise.co.uk). BRC is a unique project in the professional history of Great
Britain and gives a new concept of subscribed services for the first time originated from
UK
 The services provided by BRC can never be available from UK at such a low rate. This
    service model is based on old traditional Professional style of United Kingdom a
    country rich in multiple culture and traditions
 BRC welcomes students, businesspersons, professionals and general public from all
    over the world to join our Professional World and receive all types of relevant services
    and advice free form UK. BRC services span is spread from a common person to a
    professional one. BRC can support you in all relevant areas of your problems and
    enquiry from best in house Professional Expertise and Consultancy Partners.

 1.2    BWG/ BRC Objectives
    To promote a wider knowledge of British Educational System and professional
     structure world wide
    Encourage Cultural Scientific, Technological and other Educational co-operation
     between the United Kingdom and other countries
    To support and guide the Schools, Colleges & Universities in Professional academics
     Setup and its upgrading
    To provide community (Young people/People with a disability/ Special Needs/ public)
     with professional education, training, skill development and support to job placement
    To built a professional system and structure to support the community for socio-
     economic and professional development

 1.3    BRC Activities and Services
Britannia-Wise Group has initiated BRC Projects to establish 250 Career Counseling and
Business Information Centers worldwide. The object is to spread Information about UK to
Students, Businessmen and General Public.
BRC is a resource centre providing a connection between client and service provider from
its own homeland.

    1. BRC facilitates the promising students to get admissions in British Colleges and
       Universities.
    2. BRC through collaboration of leading UK law firms and our in-house professional
       expertise provides you professional advice and maximum assurance regarding your
       immigration and visa requirements and procedure.
    3. BRC provides the support to local Businessmen to collaborate with UK Business
       Community for promotion of mutual business.
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  4. BRC provides services worldwide to its members.
  5. BRC provides professional’s training, skill development & placement.
  6. BRC conducts Seminars, Workshops, Symposia Camps and Conferences for the
      promotion and enhancement of British Professional Education.
  7. BRC provides a comprehensive guidance guild for the students, parents and
      educationists introducing every fresh event of British Education and Training
      Advancement.
  8. BRC coordinates with leading International welfare organizations and institutions for
      Scholarship, Financial Aid and Grant for the Brilliant, Disabled and Deserving
      Students.
  9. BRC is launching unique setup for the Distance, Continuing and Open Education
      Network for the employed and busy people.
  10. BRC lineup a concrete circuit of business oriented organizations and leading
      establishments for on-job training, executive placement and appropriate employment
      in commercial fields.
  11. BRC provides its members the professional support with participation in latest
      professional training and development events.
  12. BRC supports Public Welfare Projects by Increasing Professionals, Decreasing
      Unemployment, Supporting Economy, Building Professional Structure and by
      supporting Trade and Industry

 1.4    Opportunity Rationale
  Life is defined by “Security” and the world is defined by “Change”. The world is not so
  as it seemed to be a hundred years ago or so, it has passed through tremendous
  technological, industrial and social changes. This accelerating change in the world has
  made future demands unlimited but attainable and only through the support of
  International Resources Connectivity.
  BRC is a HUB to connect with International Resources and Bridges resources globally.
  BRC will provide complete professional services from UK related to UK education,
  visas, business resources and relations. These Centers will provide free information as
  well processing services with very affordable administrative cost to everyone.
  These Centers also provide services to British Organizations interested in business
  promotion in Local County. These Centers work with the professional support of our
  Consultancy Partner in UK.
  BRC services are available for Canada, Europe and spreading 100 countries of world.




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 1.5    Management Structure

                                                             Chairman
                                                             BWG UK


                      Director                               Director                              Director
                     Operations                            International                      Projects/Trainings
                    & Admin UK                             Development                               UK


                                                              Director
                                                                Asia
                                                             (Pakistan)




    Country                  Country                         Country                    Country                       Country
  Representative           Representative                  Representative             Representative                Representative
      India                   China                          Pakistan                   Sirilanka                    Bangladesh



                           Business                                                               Business
        BRC Setup          Partner                                                                Partner           BP Setup
                           Pakistan                                                               Pakistan




  Manager                  Manager               Manager                        Marketing         Systems            Office
   BRC                      BRC                   BRC                           Executive        Executive          Executive


         Consoler                           Consoler                                                    Secretary
                          Office Boy                                                                                            Office Boy




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2      PAKISTAN PROFILE

 2.1    Current Market Situation/ Market Potential
According to the statistics provided by British Government UK Home Office UK Visa
Policy for Pakistan is very accommodating. Considering the previous statistics in 2004-5
the applicants will be more than 250,000.
                         YEAR 2002-3                          YEAR 2002-4
    City          Total       Refused      % of        Total         Refused        % of
              Application                 Refusal   Application                    Refusal
Islamabad     62,286         7,670      12.3%      121,098         21,768          18.0%
Karachi       11,757         2,503      21.3%      1,802           7               0.4%

Majority from Pakistan Students, Professional and Businessmen are interested to go to
UK for their Career and Business Development and each year the applicants increase
more than double.

 2.2    Target Market
Target market for BRC is:
   Businessperson
   Students
   Professionals
   Investors
   Companies
   Colleges & Universities




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3      PRODUCT

 3.1    Services

3.1.1    Educational Services Schedule
*Terms and conditions apply
   Service               Services Descriptions                        Members             Non
    Code                                                              (Rate in         Members
                                                                      Pounds)           (Rate in
                                                                                        Pounds)
 EDU 505           Career Information Services                       Free              50

                   BRC provide you the awareness about
                   professional,    professionalism, career
                   choosing, career build
                       Awareness about different Professions
                       Selection of Career
                       Understanding      about     international
                        professional sector
                       World wide professional bodies
                       Getting International Memberships of
                        Professional Bodies
                       Understating of Professional Code of
                        Conduct
                       Global changes in professional sector
                       Future Planning Guidance
                       BRC provide you your desired course +
                        a list of addresses with contacts in the
                        Universities where your course is
                        available. We also check your Personal
                        prerequisites for admission to the
                        course. Incl. Assessment of the
                        university according to its current
                        University Ranking
                       We also include SCHOLARSHIP
                        opportunities which fit for you and your
                        subject.




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 EDU 506           Education and      Technical    Knowledge Free                   50
                   section services

                   This section provides you services related
                   professional education, planning, course
                   management etc.
                    Selection of Professional Course
                    Provision of the Admission form from
                       the desired University. Collection and
                       checking of all the documentation
                       required for the Admission. Application
                       for admission and correspondence with
                       the University. In order to provide our
                       Admission Services, we need to know
                       the precise details of your proposed
                       course of study, as well as the name of
                       the university at which you intend to
                       study. If you are not sure, BRC can offer
                       you two alternatives:
                       a. Career Information Service
                        We'll      give     you     personalized
                        information about your preferred
                        course of study. This provides you with
                        the optimum basis for choosing a
                        university.
                      b. If you don't have a preferred university
                        in UK BRC can .select a university for
                        you based on your proposed course .of
                        study.
                    Course Material assistance
                    Opportunities to get on line advice
                    Personal and Professional development
 EDU 507           Visa and Immigration Counseling Services       Free              50
                   BRC provides a complete consultancy and
                   advice based from UK under the
                   immigration rules and regulations providing
                   you maximum assurance to get visa.
                   This service is provided by our partner Law
                   Firms authorized to provide Visa and
                   Immigrations services listed on OSIC.
                   We will help you to apply for your visa
                   before entering
                   UK (only needed for citizens from non-
                   EU/outside countries).
 EDU 508           Interview Questionnaire Preparation            Free              25
 EDU 509           College or University Fee Submission           Free              25
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 EDU 510           Professional Linguists Assessment Testing        Free              25
                   Services
 EDU 511           DISCOUNTED             ACCOMMODATION             50 per week       70   per
                   SERVICE                                                            week
                   First Time in UK:
                   BRC provide a special package for the
                   students and members come first time in
                   Britain at lowest accommodation cost.
                   Regular Accommodation: If you want to
                   stay in UK more than on 2 week we help
                   you to find you the accommodation of your
                   choice. We will also check that the rental
                   contract complies with British law for you
                   on request. In addition to the fee of this
                   service and the monthly rent, you may also
                   have to pay a deposit, depending on the type
                   of accommodation chosen. These costs are
                   usually refunded once the rent has ended.
 EDU 512           AIRPORT PICKUP SERVICE & HOME                    40                50
                   CALL
                   You will be personally collected by one of
                   our representatives, whether from the
                   nearest airport or railway station. It is also
                   possible to arrange transportation for you
                   from any airport or station in UK.
                   Once introductions have been completed,
                   you will be given the opportunity to make a
                   free telephone call to your family to let
                   them know that you have arrived safely,
                   before being taken to your accommodation.
 EDU 513           ACCOUNT OPENING SERVICE                          10                50
                   We open a bank account for you at a
                   reputable UK bank or building society.
                   Opening a bank account gives you an ATM
                   card and you will also get access to online
                   banking. We'll only choose banks for you
                   which do not charge fees for maintaining a
                   current account, and which do not require a
                   minimum balance.
 EDU 514           EMERGENCY HOTLINE                                Free              50    per
                   Free Legal and social Advice                                       annum
 EDU 515           Members Online Services                          Free              35
                    E-Learning section services and Library
                    Your life time free Email
                    E-data Manager
                    Online Discussion Forums
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                      Online Task Manager
                      Online Annual Calendar
                      Memo Writing
                      Online Troubleshooting
 EDU 516             Financial Assistance (Scholarships &Loans)   15                50
 EDU 517             Professional Events Participation            40                No
                                                                  Discounted        Discount
 EDU 518             BWG Performance Awards
 EDU 519             Job Placement                              Free                50
 EDU 520             Service for National Insurance and Medical 25                  50
                     Card
 EDU 521             Service for Visa Extension                 Free                50

3.1.2    Corporate Services Schedule
   Service                    Services Descriptions                Members             Non
    Code                                                           (Rate in         Members
                                                                   Pounds)           (Rate in
                                                                                     Pounds)
 BSS 605            Communication support                        Free              100
                    International Collaborations and Match
                     Making
                  International projects participations
 BSS 606          Financial Management Consultancy               100               200
                  Management Policies Formation
 BSS 607         Feasibility study of the project                 100               250
 BSS 608          Research Partnership                           Free              100
                  Consultancy Advice
 BSS 609         Human Resource Management                        50                100
 BSS 610          International Relationship Development         50                150
                  Local Market Knowledge
                  Business/Company Registration
 BSS 611         Immigration and Visa Counseling                  Free              50
 BSS 612          Provision        of     Top    management,     100               250
                     Professionals, Organizational Structure
                     and Foundation
                  Upgrading of company Status, ISO
                     Standards etc
 BSS 613          Project management and Consultancy             100               250
                  Provision of Projects From Global Market
                     and Professional Bodies
 BSS 614         Overseas Virtual Offices and Mandatory           100               250
                 Representative Services
 BSS 615         Skill Development and Professional Training      40%               No
                 Programs for Staff and Employees                 Discount          Discount
 BSS 616         Pre Qualification Assessments for Various        50                100
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                 Objectives and Standards
 BSS 617         Joint Venture Programs and Projects, Free                     100
                 Workshops with International Professional
                 Bodies and Institutions.

3.1.3    HSMP, Work Permit and Immigration Services schedule
 Service         Services Descriptions                            Members         Non
 Code                                                             (Rate in     Members
                                                                  Pounds)       (Rate in
                                                                                Pounds)
 GEN 705         Highly Skilled Migration Program             200              250
                 HSMP Services is dedicated to provide the
                 support and services to the members who
                 decide to come to the UK under HSMP
                 scheme in their effort to relocate to the UK
                 and start working in the UK
                 » Job Searching
                 » HSMP Assessment and Application
                 Preparation
                 » E-Consultation
                 » Application Plan
                 » Full Representation Service
                 » Assessment Form
                 » Long Residence
                 » Family Immigration
                 » Extension Application
                 » Permanent Residence
 GEN 706         Work Permits                                 200              250
                 There are six separate sets of work permit
                 arrangements:

                 » Business and commercial
                 The business and commercial arrangements
                 allow employers in this country to recruit
                 people from outside the EEA who are going
                 to be filling a vacancy that may otherwise be
                 filled by a 'resident worker'. Please use form
                 WP1 when applying for first work permits,
                 multiple entry work permits and for changes
                 of employment or use form WP1X for
                 extensions to existing work permits. Please
                 see the 'Guidance notes for employers on how
                 to apply for a business and commercial work
                 permit' (Business and Commercial notes) for
                 further details.

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                 » Training and work experience
                 The training and work experience
                 arrangements enable people from outside the
                 EEA to undertake work-based training for a
                 professional or specialist qualification, or a
                 period of work experience. Please use form
                 WP1 when applying for first work permits
                 and for changes of employment or use WP1X
                 for extensions to existing work permits.
                 Please see the 'Guidance notes for employers
                 on how to apply for training and work
                 experience work permit' (Training and work
                 experience (notes) for further details.

                 » Sportspeople and entertainers
                 The sportspeople and entertainers
                 arrangements allow employers in this country
                 to employ established sportspeople,
                 entertainers, cultural artists and some
                 technical/support people from outside the
                 EEA. Please use form WP3 when applying
                 for first work permits, multiple entry work
                 permits and for changes of employment or use
                 WP3X for extensions to existing work
                 permits. Please see the 'Guidance notes for
                 employers on how to apply for a sportspeople
                 and entertainers work permit' (Sportspeople
                 and entertainers (notes)) for further details.

                 » Internships
                 The internship arrangements allow students
                 from outside the EEA studying first or higher
                 degree courses overseas to undertake an
                 internship with an employer in this country.
                 Please use form WPSI when making an
                 internship application. Please see the 'Student
                 internship guidance for employers' (Student
                 internship (notes)) for further information.

                 » GATS
                 The GATS arrangements allow employees of
                 companies that are based outside the
                 European Union to work in the UK on a
                 service contract awarded to their employer by
                 a UK-based organization. This is a special
                 arrangement within the normal work permit
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                 rules made under the General Agreement on
                 Trade in Services (GATS). The company
                 abroad that is contracted to provide the
                 service needs to apply using the application
                 form GATS1.

                 » Highly Skilled Migrant Entry Programme
                 The highly skilled migrant entry programme
                 (HSMP) allows highly skilled individuals to
                 migrate to the United Kingdom. Further
                 details can be found at British Embassies,
                 High Commission.
 GEN 707         General Visitors                               125              125
                          Travel and Vehicle Hiring
                          Arrangement                 of
                           Hotels/Motels/Apartments
                        Lodging
                        Sightseeing
                        Immigration and Visa Consultancy
                        Travel Guide
 GEN 708         Medical Visitor
                          Best Hospital recommendation
                          Doctor’s appointment
                          Arrangement of medical finance
                          Medicine supplies
                          Hospital enrollment
                          Medical insurance
                          Travel and Vehicle Hiring
                          Arrangement                    of
                           Hotels/Motels/Apartments
                        Lodging
                        Sightseeing
                        Immigration and Visa Consultancy
                        Travel Guide
 GEN 709         Immigration                                 250                 300
                         Documents Compilations
                         Residential services
                         City Guide
                         Job placement
 GEN 710         Investors Advice:                              100              150




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 3.2    Pricing Strategy
BRC provides services from best in house Professional Expertise and Consultancy
Partners Globally. Due to large corporate alliances the services price is affordable to
everyone. BWG has special policy for developing countries to provide subsidies services.

 3.3    Unique Features
BRC is a unique project of its kind and no foreseeable competition is expected in such
vide range of services.
Total service structure is UK based and no local consultancy or advisor or cash handling
is provided or taken-up. BRC works as Customer Services Centers.
 Largest Professional Consultancy Partners worldwide
 BRC is the only approved Resource Centre by BWG in Pakistan
 BWG is the member of International Franchise Association, USA.
 All services are provided by top level professional sectors abroad from BWG UK.
 100% Imported Services Structure
 Services available around the world
 Subsidized Service fee for developing countries
 The only 3 Q Quality Assurance Model in Asia
 Largest Corporate Ventures and Strategic Alliances in Pakistan
 Value Addition Support and Approved Project by SMEDA, Govt. of Pakistan
 Strategic Alliance with Lahore Chamber of Commerce for Business Sector
    Development
 UK Trained and Qualified Customer Services
 24 hours online access to members to his / her enquiry database
 Legal placements
 Lifetime services for the Members
 Faster and simplest processing model
 Direct to members no third party involvement




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4      ADVERTISEMENT

 4.1    International Marketing
    International Marketing strategy is developed by BWG UK for all the international
    markets as well as very strong Web Portal for effective communication.

 4.2    Joint marketing
    Pakistan Marketing Strategy is developed by BWG and local Business Partners and the
    cost is shared between equally between BWG and BRC (50%), for all the activities
    through newspapers, journals, TV, printed materials and Web Marketing. Initial
    Marketing Budget for 2006 is approximately Rs.10 Million for 2006.

 4.3    Individual Marketing
    BRC city Marketing Strategy is developed by the local BRC and the cost is born by the
    BRC, which is expected to be Rs. 25,000 per BRC per month.

5      HUMAN RESOURCE REQUIREMENT
Following is the human resource requirement for a BRC:

        Description             No.       Monthly Salary          Annual Salary
                                               (£)                    (£)
 Customer Support Staff               2               100                     2400
 Janitorial Staff                     1                30                      360




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6       INITIAL START-UP COST
    Description                                                                           Amount in (£)
    Local Purchases - Office Furniture & Equipment
    A. Office Furniture
    Office Furniture                                                                                        850
    Carpets & Reception Floor                                                                               300
    Lightings & Sign Boards                                                                                 450
    Air conditioners (2)                                                                                    500
    Partitions & Renovations                                                                                300
    Broacher & Books Stand                                                                                  100
    Total                                                                                                 2,500
    B. Office Equipment
    Computers (2)                                                                                           600
    Laptop                                                                                                  600
    Printer, Scanner, Fax & Copier                                                                          250
    PABX (3x8) & Phones                                                                                     250
    Total                                                                                                 1,700
    Pre-operating Cost
    Opening Ceremony                                                                                     1,000
    Software License Fee                                                                                   500
    Franchise Fee & Security1                                                                            5,500
    Total                                                                                                7,000
    CAPITAL COST                                                                                        11,200
    Working Capital for first 6 months
    Prepaid Office Rent                                                                                   1,500
    Marketing-Joint                                                                                       1,250
    Stationary Inventory                                                                                    500
    Cash (includes 6 month staff salary & utilities)                                                      2,400
    Total                                                                                                5,650
    Total Estimated Start-up Costs                                                                      16,850




1
    Security of £ 500 is refundable, the franchise fee for large cities will be £ 7,000
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7       FRANCHISING PROCEDURE

 7.1         Objectives and Benefits
The BWG wishes to recognize organization /Persons that has the capability to handle the
BRC projects. Applications for recognition are welcomed from organizations throughout
the world.
The benefits of such recognition are following:

7.1.1        For the General Public
Assurance that the organization has adequate resources for the professional services
based from UK.

7.1.2        For the Franchisee
           Highest Rate of Investment Return
           Lowest risk based project
           Professional Recognition
           UK based services procedure
           International projects participations
           Employment Plans
           Financial Management Consultancy
           Promotion and Marketing Supports by increasing business volume
           Staff, Faculty Training Supports
           Free Participation in Professional Development Events
           Feasibility study of the project
           Management Policies
           Quality control panel and Procedure (3QA Model)

7.1.3        For BWG
Public Welfare, Professional Awareness, Development, Cooperation and achievement of
BWG objectives.

 7.2         Recognition Procedure
The recognition procedure is as follows:
            The Organization will send an application form in accordance with the
             requirements set out in section 2 of the Recognition Regulations and sends this,
             together prescribed documents and assessment fee draft to the BWG Branch
             Office or Head Office ;
            BWG Country Branch checks the submission for completeness and clarity,
             requesting any further information that may be required from the
             Organization/Person;
            The submission is passed on BRC Projects Office UK which scrutinizes the
             submission, requesting further detail or clarification from the Organization if
             necessary, and then makes a recommendation to the Assessment panel of the
             BWG;
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     The Country Executive notifies the Body of the decision of the panel.
     BWG Executive Council grants final Approval Letter and Certificate.
In order to maintain its recognition, the Organization must comply with section 4 of the
Recognition Regulations, which includes the provision of an annual performance report
to the BWG. The BWG Country Branch / Director International Development may carry
out audit visits to BRC at short notice.

 7.3    BRC Recognition Regulations

7.3.1    Application for Recognition
    All applications for recognition must be made in writing to the BWG Country Branch
    and must consist of the following:
     A submission containing all of the information listed in section 2 below;
     An Application Declaration signed by the responsible person within the
        organization;
     The correct fee Bank Draft on the name of “HC”.
     Initial assessment fee with application will be submitted amount Rs.2500 and
        remaining development fee will be paid after final approval, In case of rejection
        of application the Initial Assessment fee will be none.
     All applications will acknowledge. If any part of the application is incomplete or
        unclear, the BWG will seek further information from the organization, which will
        delay processing of the application.
     Important note: Prior to granting of recognition, Organization is not authorized to
        advertise their intention to seek recognition. Breach of this regulation may lead to
        rejection of their application.
     If any applicant is, fail to submit the balance fee with in 1-week initial assessment
        fee will not be refunded.

7.3.2    Contents of submission
1. Introduction
Information about the Organization;
The submission may contain existing organization documentation but this must be clearly
labeled and cross-referenced to the section(s) of the Recognition Regulations to which it
relates.
2. Information about the organization
2.1 Name of the organization.
2.2 Name and position of the main contact together with address, telephone number, fax
number and e-mail address, where applicable.
2.3 Organization chart showing the position within the organization.
2.4 Nature and status of the organization and a brief summary of its origins and history.
2.5 Information about financial status, such as, an annual report.
2.6 Any other information, which the organization considers relevant to its application.
2.7 Curriculum Vitae for each Executive Member
     Name and date of birth,
     Status in the organization
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        Academic and professional qualifications with names of awarding bodies, dates
         achieved and copies of certificates,
      Professional memberships and affiliations with membership numbers and dates
         joined,
      Experience, in reverse chronological order, including:
     - Academic administration experience
     - Relevant industrial/commercial experience.
2.8 Quality assurance procedures
3. Recognition decision
The BWG will make a recognition decision, Recognition granted, or
Recognition not granted for the reasons given.
Where recognition is not granted, the organization may submit a further application.
Once recognition is granted, the organization may advertise the fact using the approved
wording supplied by the BWG.
4. Continuation of recognition
The BWG will continue to recognized status providing that the following conditions are
met:
      Satisfactory annual performance reports are submitted;
      Any audit visits that take place are satisfactory;
      No misleading claims are brought to the attention of the BWG;
      The services continue to be offered.
      Further information about these conditions is provided below.
4.1 Annual performance reports
BRC must submit to the BWG a performance report in May of each year containing the
following information:
      Copies of all relevant publicity and promotional material used during the year;
      Staff changes during the year;
      Resource changes during the year;
      Changes made to quality assurance procedures;
      Plans for future development
      A brief narrative report highlighting any problems encountered and actions taken;
      Number of Inquiries
4.2 Audit visits
The BWG reserves the right to make audit visits to BRC at short notice. During an audit
visit, the BWG Country Executive may do any of the following:
      Talk to staff and Inquiries.
      Validate the information supplied at the time of original request for recognition or
         subsequent annual reports.
4.3 Misleading claims
If a Britannia Resource Centre makes incorrect or misleading claims about its recognition
status or Collect fees on BWG behalf (in shape of cash) BWG has right to cancel drop its
application or cancel its recognition after complete investigation.
5. Britannia Resource Centre; Guidelines for Good Practice
Organization that adheres to the following guidelines should have little difficulty in
obtaining BWG recognition
                                            20
Pre-feasibility Study                                             Britannia Resource Centre


      Counseling staffs are professional, have appropriate qualifications (e.g. relevant
       degree), are skilled in counseling and have knowledge and training; certified by
       BWG.
     Counseling staff has adequate time and resources to provide counseling.
     The organization keeps its resources up-to-date and relevant to the information
       being delivered.
     The organization is financially sound.
     The organization operates quality assurance procedures.
     The organization promotes its courses to those students who have a realistic
       likelihood of passing the Examinations and makes clear in its advertising and
       promotional material what prior knowledge is expected.
     The organization operates effective administrative procedures.
     Britannia Recourse Centre: Approved wording of promotional material
     Britannia Recourse Centre which have been granted recognition in accordance
       with section 3 of the Recognition Regulations and which have maintained that
       recognition in accordance with section 4 of the Recognition Regulations may
       advertise such recognition as described below. This guidance relates to
       advertisements, brochures, letterheads and all promotional material.
For material relating to specific recognized courses.
6. Acceptable abbreviations
“BRITANNIA RECOURSE CENTRE”
A logo will be provided for Britannia Recourse Centre.

*Important note
Recognized BRC must not state or imply that BWG recognition extends to services,
which are not recognized. Any breach of this requirement may result in recognition being
withdrawn in accordance with section 4 of the Recognition Regulations.




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Pre-feasibility Study                                           Britannia Resource Centre



8    FRANCHISEE SUPPORT
BRC is a unique Project in the professional history of Great Britain and give a new
concept of subscribed services for fist time, based from UK.
The services provided by BRC cannot be available from UK in so lower price.
UK is the country with all cultures and traditions this service model is based on Old
traditional Professional stile of United Kingdom.
BWG provide support to a new franchisee at all stages of BRC projects
        Before Project Start
        During Project Completion.
        After Completion of Project
BWG has formed BRC in such a way that to work with us is itself a great privilege a
learning experience.

         Before Project Start
        Application Preparation
        Market Potential Calculation
        Training in at BWG Head Office UK
        Conceptual Framework Understanding
        Planning and Financial Analysis
        Free Feasibility Study
        Get free advice and presentation about projects
        Professional Expertise from UK

         During Project Completion
        Help for Check list completion
        Recruitment of Staff
        Training and Development of Staff
        Support for opening g ceremony
        Online System training
        Financial Management Consultancy
        Promotion and Marketing Supports by increasing business volume
        Quality control panel and Procedure
        Documentations and Printing

         After Completion of Project
        Highest rate of return on Investment
        Continuous Professional and Technical Help
        Marketing and Promotion
        Corporate Deals
        Financial Constancy and Audit Procedure
        Quality Assurance Procedures
        Minimum period of Capital Return
        Professional Expertise from UK
        Free Participation in Development Events
        Professional Support of Top Level organizations
                                             22
Pre-feasibility Study                                                            Britannia Resource Centre



9     BRC CHECK LIST
After approval of application BRC checklist has to be complied. Following is the details
of the checklist:

Please ensure that all items are checked and any reasons for non-submission recorded in
the comments section below. Documents should be compiled in the order listed.

Mailing Ref: ___________________                      Receiving Date: _________________________

Applicant Name: ________________                      APP Code: _____________________________

1)      Proposed Locations for Centre                                                        YES   /   NO
2)      3 Computers (P-IV) with networking and Internet support                              YES   /   NO
3)      Three separate office tables with 3 persons attendees capacity on each               YES   /   NO
4)      Two Telephone Lines-one for phone and one for fax                                    YES   /   NO
5)      Central Air Conditioned Office                                                       YES   /   NO
6)      Laser Printer and Scanner                                                            YES   /   NO
7)      Material display desks and wall clocks                                               YES   /   NO
8)      A separate Bank Account                                                              YES   /   NO
9)      Proposed Location/hotel for opening ceremony                                         YES   /   NO
10)     City Survey Report                                                                   YES   /   NO
11)     BRC Recognition Kit Complete Knowledge                                               YES   /   NO
12)     Bank Draft for Development Cost                                                      YES   /   NO
13)     5 Recent Photographs                                                                 YES   /   NO
14)     ID Card Copies                                                                       YES   /   NO
15)     Inspection Clearance Letter from Country Branch Office                               YES   /   NO
16)     Indoor Plants, Fans, lights, racks, stationary etc.                                  YES   /   NO
17)     External Boards, Notice Boards                                                       YES   /   NO
18)     Pakistan and British Flags                                                           YES   /   NO
19)     Other Furniture                                                                      YES   /   NO



COMMENTS:…………………………………………………………………………………………..……
…………………………………………………………………………………………………………………
…………………………………………………………………………………………………………………
………
Office Use Only:

Centre City: _____________________                          Date: ____________________________

CC Name: _______________________                            ACP Signature: ___________________
                                                            Audit Officer: _____________________




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10 SURVEY QUESTIONNAIRE

BWG is required with the following survey questionnaire. It must be completed before
the starting of a BRC Centre in a City. This surrey helps in potential calculation and risk
management.


     Population of city
     Area of city
     Youth population
     Per capital income
     Literacy rate
     No. of Govt. employees
     No. of self employed
     No. of daily newspapers
     Number of weeklies
     Number of monthly magazines
     Number of four-star hotels
     Number of public places
     Average number of public events per month
     Percentage of middle class and upper class
     What are the area divisions
     What are central areas of the city
     What are the main roads of the city
     List of school, colleges and universities with their details of courses offering,
      admission date, and status rank, strength and fee schedule
     Famous places chambers, stock exchange bank etc
     Businessmen community
     Student population (schools, colleges & universities)




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11 FINANCIAL ANALYSIS 2

    11.1 Revenue
      N o. o f A p p lican ts                         Y EAR 1                           YEA R 2   Y EAR 3   Y EA R 4   YEA R 5     YEA R 6     YEA R 7     Y EAR 8      YEA R 9     Y E A R 10
    C ategory                      Q1        Q2           Q3          Q4
                      A p plica N o. of    N o. of      N o. of     N o. of
                         n ts   A p plica A p p lica A p p lican t A p p lica T O T A L

                                 5%        7%         10%        15%          37%         39%        41%        43%         45%         47%         50%         52%          55%           57%
    S tudents           246          12        17          25        37        91          95        100        105         110         116         122         128          134           141
    P rofessionals      184           9        13          18        28        68          72         75         79          83          87          91          96          101           106
    B usiness           184           9        13          18        28        68          72         75         79          83          87          91          96          101           106
    H SM P              123           6         9          12        18        45          48         50         53          55          58          61          64           67            70
    W ork                61           3         4           6         9        23          24         25         26          28          29          30          32           34            35
    Im m igratio n       92           5         6           9        14        34          36         38         39          41          43          46          48           50            53
    Investors            61           3         4           6         9        23          24         25         26          28          29          30          32           34            35
    G eneral and        184           9        13          18        28        68          72         75         79          83          87          91          96          101           106
    U niversity          61           3         4           6         9        23          24         25         26          28          29          30          32           34            35
    S ervices for        18           1         1           2         3         7           7          8          8           8           9           9          10           10            11
    N on                184           9        13          18        28        68          72         75         79          83          87          91          96          101           106
    T otal            1,400         70        98         140       210        518         544        572        600         630         662         695         729          766           804

    In com e S tatem en t
                                       2n          3rd      4th        Y
                             1st Q u arterd Q u arter Q u ater Q u arter EA R 1 Y E A R 2         Y EAR 3   Y EA R 4   YEA R 5     YEA R 6     YEA R 7     Y EAR 8      YEA R 9     Y E A R 10
    S A L ES R E V E N U E                                                                                                                                                           £ in actual

    S tudents                    1,535     2,149       3,070     4,605     11,360      12,524      13,808    15,223      16,783      18,504      20,400      22,491        24,797       27,338
    P rofessionals               1,197     1,676       2,395     3,592      8,861       9,393      10,770    11,874      13,091      14,433      15,912      17,543        19,341       21,324
    B usiness                    1,382     1,934       2,763     4,145     10,224       9,393      12,427    13,701      15,105      16,653      18,360      20,242        22,317       24,605
    H SM P                       1,535     2,149       3,070     4,605     11,360       6,262      13,808    15,223      16,783      18,504      20,400      22,491        24,797       27,338
    W ork                          768     1,075       1,535     2,303      5,680       3,131       6,904     7,612       8,392       9,252      10,200      11,246        12,398       13,669
    Im m igratio n               1,151     1,612       2,303     3,454      8,520       4,697      10,356    11,417      12,588      13,878      15,300      16,868        18,598       20,504
    Investors                      614       860       1,228     1,842      4,544       3,131       5,523     6,089       6,713       7,401       8,160       8,997         9,919       10,935
    G eneral and                 1,151     1,612       2,303     3,454      8,520       9,393      10,356    11,417      12,588      13,878      15,300      16,868        18,598       20,504
    U niversity                  1,228     1,719       2,456     3,684      9,088       3,131      11,046    12,178      13,427      14,803      16,320      17,993        19,837       21,871
    S ervices for                  461       645         921     1,382      3,408         939       4,142     4,567       5,035       5,551       6,120       6,747         7,439        8,202
    N on                           461       645         921     1,382      3,408       9,393       4,142     4,567       5,035       5,551       6,120       6,747         7,439        8,202

R even u e                     11,482     16,075      22,965    34,4 47    84,970    158,458      300,840   578,716    1,122,984   2,160,998   4,163,539   8,026,237   15,473,758   29,824,532




2
    Financial Analysis is based on assumptions, therefore the results may vary from city to city

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 11.2 Projected Income Statement
 Income Statement
                              2nd      3rd    4th      YEAR 1 YEAR 2 YEAR 3 YEAR 4
                      1st Quarter Quarter Quater Quarter                                          YEAR 5      YEAR 6      YEAR 7     YEAR 8     YEAR 9      YEAR 10
 SALES REVENUE                                                                                                                                               £ in actual

Revenue                 11,482     16,075   22,965 34,447   84,970 158,458    300,840   578,716   1,122,984   2,160,998   4,163,539 8,026,237 15,473,758    29,824,532

Operating Expenses
Marketing (BRC Local) 625       625        625       625     2,500    2,375     2,143     1,838      1,497       1,158         851        595        394           249
Marketing (joint)                          625       625     1,250    1,250     1,250     1,250      1,250       1,250       1,250      1,250      1,250         1,250
Staff Salaries         600      600        600       600     2,400    2,640     3,194     4,252      6,225      10,025      17,761     34,610     74,190       174,937
Office Rent            750      750        750       750     3,000    3,300     3,993     5,315      7,781      12,532      22,201     43,263     92,738       218,671
Mailing and charges    150      150        150       150       600      660       799     1,063      1,556       2,506       4,440      8,653     18,548        43,734
Stationary             250      250        250       250     1,000    1,100     1,331     1,772      2,594       4,177       7,400     14,421     30,913        72,890
Janitorial Staff        90       90         90        90       360      396       479       638        934       1,504       2,664      5,192     11,129        26,241
Maintainence Expense   300      300        300       300     1,200    1,320     1,597     2,126      3,112       5,013       8,880     17,305     37,095        87,469
BWG Training & Development Fee- 2nd year onwards                      2,000     2,200     2,420      2,662       2,928       3,221      3,543      3,897         4,287
Depreciation Expense   105      105        105       105       420      420       420       420        420         420         420        420        420           420
Amortization Expense   350      350        350       350     1,400    1,400     1,400     1,400      1,400
Utilities              510      510        510       510     2,040    2,244     2,715     3,614      5,291       8,522      15,097     29,419     63,062       148,697

 Other Expenses
 BWG Administration Fee5,741    8,038       11,482 17,224   42,485   79,229   150,420   289,358    561,492    1,080,499   2,081,769 4,013,118   7,736,879   14,912,266
                           -
 Long Term Loan Interest Payment -             -      -        -        -         -         -          -            -           -         -           -            -

 Total Expense             9,471   11,768   15,837 21,579   58,655   98,334   171,942   315,464    596,215    1,130,534   2,165,954 4,171,789   8,070,515   15,691,111

 Earning before tax        2,011    4,308   7,127 12,869    26,315   60,124   128,898   263,252    526,770    1,030,464   1,997,584 3,854,448   7,403,243   14,133,421
 Tax

 NET PROFIT                2,011    4,308   7,127 12,869    26,315   60,124   128,898   263,252    526,770    1,030,464   1,997,584 3,854,448   7,403,243   14,133,421

 Balance brought forward                                             26,315    86,439   215,337     478,589   1,005,358   2,035,822 4,033,406 7,887,855     15,291,097
 Balance carried forward                                    26,315   86,439   215,337   478,589   1,005,358   2,035,822   4,033,406 7,887,855 15,291,097    29,424,518



                                                                                  26
Pre-feasibility Study                                                                                                                Britannia Resource Centre




 11.3 Projected Cashflow Statement
 Statement Summaries                                                                                                                                SMEDA
 Cash Flow Statement
                                                                                                                                                   £ in actual
                                Year 0     Year 1     Year 2    Year 3   Year 4        Year 5      Year 6      Year 7      Year 8       Year 9       Year 10

 Operating activities
  Net profit                                26,315    60,124    128,898 263,252       526,770 1,030,464 1,997,584 3,854,448           7,403,243    14,133,421
  Add: depreciation expense                    420       420        420     420           420       420       420       420                 420           420
        amortization expense                 1,400     1,400      1,400   1,400         1,400       -         -         -                   -             -
  Stationary inventory         (500)           (50)     (116)      (220)   (411)         (792)   (1,612)   (3,510)   (8,246)            (20,989)       36,445
  Pre-paid building rent     (1,500)          (150)     (347)      (661) (1,233)       (2,375)   (4,835)  (10,531)  (24,738)            (62,967)      109,336
 Cash provided by operations (2,000)        27,935    61,482    129,837 263,427       525,423 1,024,438 1,983,963 3,821,885           7,319,707    14,279,622

 Financing activities
  Change in long term debt          -          -         -         -        -             -           -           -           -             -             -
  Change in short term debt         -          -         -         -        -             -           -           -           -             -             -
  Issuance of shares            16,850
                                16,850         -
 Cash provided by / (used for) financing activities      -         -        -             -           -           -           -             -             -

 Investing activities
   Capital expenditure         (11,200)
                               (11,200)
 Cash (used for) / provided by investing activities

 NET CASH                         3,650     27,935    61,482    129,837 263,427       525,423    1,024,438   1,983,963   3,821,885    7,319,707    14,279,622

 Cash balance brought forward                3,650    31,585     93,067 222,904        486,331   1,011,754   2,036,192   4,020,154    7,842,039    15,161,746
 Cash carried forward         3,650         31,585    93,067    222,904 486,331      1,011,754   2,036,192   4,020,154   7,842,039   15,161,746    29,441,368




                                                                                27
Pre-feasibility Study                                                                                                                Britannia Resource Centre




 11.4 Projected Balance Sheet
 Statement Summaries                                                                                                                                 SMEDA
 Balance Sheet
                                                                                                                                                    £ in actual
                                  Year 0      Year 1   Year 2    Year 3    Year 4      Year 5      Year 6      Year 7      Year 8       Year 9        Year 10

 Assets
 Current assets
  Cash & Bank                         3,650   31,585    93,067   222,904   486,331   1,011,754   2,036,192   4,020,154   7,842,039   15,161,746    29,441,368
  Stationary Inventory                  500      550       666       886     1,297       2,089       3,700       7,210      15,456       36,445           -
  Pre-paid building rent              1,500    1,650     1,997     2,657     3,891       6,266      11,100      21,631      46,369      109,336           -
 Total Current Assets                 5,650   33,785    95,729   226,447   491,519   1,020,108   2,050,992   4,048,996   7,903,865   15,307,527    29,441,368

 Fixed assets
  Machinery & equipment               1,700    1,530     1,360     1,190     1,020        850         680         510         340          170             -
  Furniture & fixtures                2,500    2,250     2,000     1,750     1,500      1,250       1,000         750         500          250             -
 Total Fixed Assets                   4,200    3,780     3,360     2,940     2,520      2,100       1,680       1,260         840          420             -

 Intangible assets
   Pre-operation costs             6,500       5,200     3,900     2,600     1,300         -
 Total Intangible Assets           6,500       5,200     3,900     2,600     1,300         -           -           -           -            -             -
 TOTAL ASSETS                     16,350      42,765   102,989   231,987   495,339   1,022,208   2,052,672   4,050,256   7,904,705   15,307,947    29,441,368

 Liabilities & Shareholders' Equity
 Current liabilities
  Short term debt
 Total Current Liabilities              -        -         -         -         -           -           -           -           -            -              -

 Other liabilities
  Long term debt                        -        -         -         -         -           -           -           -           -            -              -
 Total Long Term Liabilities            -        -         -         -         -           -           -           -           -            -              -

 Shareholders' equity
  Paid-up capital        16,850               16,850    16,850    16,850    16,850      16,850      16,850      16,850      16,850       16,850        16,850
  Retained earnings         -                 26,315    86,439   215,337   478,589   1,005,358   2,035,822   4,033,406   7,887,855   15,291,097    29,424,518
 Total Equity            16,850               43,165   103,289   232,187   495,439   1,022,208   2,052,672   4,050,256   7,904,705   15,307,947    29,441,368
                         16,850
 TOTAL CAPITAL AND LIABILITIES                43,165   103,289   232,187   495,439   1,022,208   2,052,672   4,050,256   7,904,705   15,307,947    29,441,368


                                                                            28
Pre-feasibility Study                                                            Britannia Resource Centre




 11.5 Assumptions
 Expense Assumptions
 Marketing Expenses BRC Local(per month)              208
 Marketing Expenses Joint(per month)                  208
 Decrease in M arketing Expenses                       5%
 No. of Staff                                           2
 Monthly Salary (Each)                                100
 Annual Growth Rate of salary                         10%
 Office Rent (per Month)                              250
 Annual Growth Rate in Rent                           10%
 Mailing and charges (per month)                       50
 Annual Growth Rate of mailing charges                10%
 Utilities (electricity, telephone, fax)              170
 BWG Administration Fee (%)                           50%
 Statinary                                             83
 Maintainence Expense (per month)                     100
 Depreciation Expense                                 10%
 Amortization Expense                                 20%
 Interest Rate                                        14%
 Loan paymet period (year)                               5
 Installments (in a year)                                1

 Revenue Assumptions
 Category                                  Fee
 Total Capacity (Applications per year)          1,400
 Annual Growth Rate in Applicants                   5%
 Annual Growth Rate in Selling Price                5%
 Year 1 Capacity                                   57%       Product Mix
 Students Mem bers                                 125                     18%
 Professionals Mem bers                            130                     13%
 Business Member                                   150                     13%
 HSMP Services                                     250                      9%
 W ork Permits Services                            250                      4%
 Immigration Services                              250                      7%
 Investors Services                                200                      4%
 General and Medical Visitors                      125                     13%
 University Commissions                            400                      4%
 Services for UK Companies                         500                      1%
 Non members Services                               50                     13%


                                                 29

				
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