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					||Research|| Mobile Banking: State of the Market and Future
Opportunities Aarkstore.com
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Category Related Report: Automotive, Automobile, Aerospace & Aviation, Banking, Consumer Goods,
Construction, Chemicals, Defense, Diabetes, Disease, Drinks, Energy, Electronics, Financial , Food &
Drinks, Glass, Healthcare, Insurance, Information technology, Investment, Industrial Gases, Industry
Profile, Medical, Media, Marketing, Miscellaneous, Metals & Mining, Nuclear Energy, Oil & Gas, Power,
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Overview:

Mobile banking began in the US and other developed markets as a means of providing customers
access to account information in innovative, cost-cutting ways. Banks matched the development
of mobile phone technology and carrier networks by allowing customers to conduct remote
transactions on their mobile phone such as fund transfer and bill payments.

Despite their relative silence in the mobile payments dialogue, Western banks are using mobile
banking applications to influence consumer behavior and methodically secure their position as
the consumers' preferred processor of mobile payment transactions.

This research evaluates developments in mobile banking, beginning with analysis of motivations
and market drivers, and examination of bank's multichannel strategies. It includes an evaluation
of the most popular US mobile banking applications. It also includes predictions of the future of
mobile banking and the realization of mobile payments' potential.

Audience:

Mobile network operators
M-Banking Application Developers
Mobile Commerce Application Suppliers
Infrastructure suppliers and service providers
Companies in Report: