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					||Research ||Google vs. Incumbent Service Providers Aarkstore.com
 Mobile Commerce 2012
 Mobile Commerce Vendor Analysis 2012
 WLAN Market 2012: Wireless Local Area Network Market Study & Business Overview
 WiMAX Service Providers by Country 2012
 The LTE Market by Infrastructure, Devices and Operator Services 2012 - 2016
 Gamification 2012 - 2017: Opportunities and Market Outlook for Next Generation
Brand/Product Advertising through Embedded Gaming
 Sony PlayStation Vita: Mobile Console vs. Cellphone-based Gaming Market 2012-2017
 Cloud Services for Small and Medium Businesses (SMB) Market
 State of the Cloud: Analysis of Cloud Services, Companies, and Applications
 Mobile Location Commerce 2012 - 2017
 IP Multimedia Subsystem (IMS) : The Market for Applications & Services 2012-2017
 LTE Operator Strategies: Key Drivers, Deployment Strategies, CAPEX, OPEX, Price Plans,
ARPUs and Service Revenues 2012 - 2016
 Mobile Operator Subscriptions, Spectrum, Ownership & Infrastructure Contracts Database
Q1'2012
 Telecom and Smart Grid: Technologies, Solutions, and Applications
 Public Safety LTE: A Global Assessment of Market Size, Technology, Vendor Trends and
Spectrum Allocation 2012 - 2016
 Google Revenue Drivers: Current Status and Future Prospects
 Mobile Applications and Widgets: Portable Applications on Mobile Platforms, Fifth Edition
 Google Market Intelligence
 The LTE Device Marketplace: Ecosystem, Roadmap, Key Trends, Shipments/Market Share,
and Global Forecast by Vendor 2012 - 2016
 Network Operator Monetization Strategies: Leveraging New Sources of Revenue
 Real-time Location Services (RTLS): Applications, Services, and Company Analysis
 Microsoft Reliance on Facebook for Social Media: Analysis of Multiple Microsoft FB Sites
 Global Semiconductor Marketplace: Industry Verticals, Growth Drivers, and Forecast 2012 -
2017
 LTE Support of the Smart-grid Solutions, Applications, and Market Outlook
 The LTE Infrastructure Market: Vendors, Market Share, Key Trends & Forecasts
 Google's Mobile Advertising Strategy
 Smartphones: New User Paradigms and Behaviors
 Google vs. Incumbent Service Providers
 Google Acquisitions: A Qualitative Analysis and Business Assessment
 Google 2011: Markets, Products, Competition, and Acquisitions
 Wireless/Mobile Devices and Applications: Solutions and Market Opportunities
 The Definitive Analysis of WiMAX Infrastructure and Market Update 2011
 The Definitive Analysis of WiFi Infrastructure and Market Update 2011
 Mobile Applications Stores 2012: Asia - Market Analysis and Business Assessment
 Next Generation Mobile Commerce: Beyond Cell Phones
 Global Cellular Handset Update: Market, Technology, Vendor, and Application Analysis
 Next Generation Messaging over IMS
 Mobile Applications Stores 2012: Europe - Market Analysis and Business Assessment
 M2M and Telematics Solutions and Market Opportunities
 RFID Solutions and Market Opportunities
 Google Acquisitions and Strategy
 International Toll Free Service (ITFS) for Middle East, Africa and Asia
 Google Update Autumn 2011
 Mobile Banking: State of the Market and Future Opportunities
 SIP Trunking: Next Generation Call Processing Drives Lower Cost Communications
 End-to-End M2M, Fifth Edition
 Global LTE Industry Landscape: Adoption, Applications, Deployments and Subscriptions by
Region, Country, Spectrum and Operator 2011 - 2015
 Mobile Gaming Asia: Market and Forecast Analysis
 Cloud Talk: Analysis of the Cloud Market, Business Transformation, and Industry Implications
 Mobile Commerce in Public Service: Expanding Beyond Consumer Services


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Category Related Report: Automotive, Automobile, Aerospace & Aviation, Banking, Consumer Goods,
Construction, Chemicals, Defense, Diabetes, Disease, Drinks, Energy, Electronics, Financial , Food &
Drinks, Glass, Healthcare, Insurance, Information technology, Investment, Industrial Gases, Industry
Profile, Medical, Media, Marketing, Miscellaneous, Metals & Mining, Nuclear Energy, Oil & Gas, Power,
Real Estate, Software, Solar, Transportation




Overview:
Arguably, much of Google’s innovation has recently come through continuous through an
aggressive acquisition strategy. The acquisition strategy has helped Google to expand in different
business directions like different forms of advertising, location-based services, social media,
mobile technologies, cloud business and many more.

The impact of Google’s expansion into non-traditional areas is beginning to have an impact on
traditional service providers. We expect these impacts to increase over time in terms of speed
and impact, forcing changes in the ecosystem including the need for incumbents to make some
difficult decisions in terms of their service/product offerings, partnerships, and even business
models.

This report provides an evaluation of the competition between incumbent service providers and
Google, including an analysis of Google Voice, Google Voice competitor Ring Central, and a
comparative analysis of VoIP services.

Audience:

• Competitors to Google: Any company that either already has or is contemplating a competing
line-of-business, application, product, service, etc.
• Investor Community: Investment banks, private equity, venture capital, angel fund investors,
and any other entity seeking to invest in any venture that is impacted (positively or negatively)
by Google
• Small Companies and Start-up’s: Any small company or start-up that has a new idea or
business that could be impacted (positively or negatively) by Google
• Others: Google continues to expand in depth and breadth of product areas and influence
throughout many industries including search, media, communications, content, telephony,
applicat

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