Using SEO Techniques Efficiently If you have your own online business you need to learn more about Search Engine Optimization techniques. These techniques allow you to increase the ranking of your site in search engine results and to attract more visitors, which means more sales for your business. Read this article to learn how SEO techniques function. Keywords are central to your SEO campaign. People find your site through keywords. You need to select the keywords that your potential customers are likely to use when searching for products. Use tools such as Google AdWords to find out more about search volumes and the keywords your competitors are using. Choose up to five strong keywords and include them throughout your content. You should place your keywords in your titles with h1 tags, inside the text you use for your links, your URLs and your meta description. Optimizing your site with keywords take time, but once the structure of your site is optimized, you will only have to place your keywords in the new articles you post. Use images to show what your products look like, or simply to make your content more interesting. Search engine spiders are not able to tell whether or not your images are relevant to your content unless you use alt tags to describe your images. Use strong keywords related to the content of your articles so that search engine spiders know you are building a quality page with content your readers will find interesting. You do not have to optimize the images you use as a background, a banner or a logo, but you should avoid using that kind of designs. A simple uniform background will make your site easier to analyze for search engine spiders. Everything you write should be shared on other sites, blogs and social networks. Your goal is to use this content to get people to click on your links and to visit your site. This means you need to include strong keywords related to the page you are linking to. Search engine spiders will use these links to find out which pages are the most popular and to determine if the content of the page is relevant to the keywords used to direct visitors to this content. If you post a lot of links with strong keywords, your page will be indexed in search results for these keywords. Use a simple design for your site so that the code is clean, and search engine spiders can analyze your site quickly. Use a tool such as WordPress to build your site if you are not skilled to do it from scratch. You should use a simple background and place your content into different boxes, including a header, a menu box, your main content and perhaps additional boxes for your subscription forms or links to your social networks. The different sections of your page should contain strong keywords. Organize your site so that visitors and search engine spiders can easily find related content and navigate from one page to another. Using these tips should help you develop a good SEO strategy. Do more research about SEO and stay up to date with new trends and with what your competitors are doing.