The Basics Of Search Engine Optimization If you are planning to create a website or a blog, you may have come across discussion about search engine optimization, also known as SEO. All the discussion that you have come across states how important it is for your website to be optimized properly. However, what does that mean exactly, and how do you begin? This article will give you a basic introduction to what SEO is. Search engine optimization is a process in getting your website ranked highly in search results. Search engine spiders crawl through the content of every web page that is published on the Internet and index the words used. They use a complicated algorithm to determine the relevancy of each web page to the words that are used in the content. When you optimize your website, you are using techniques in your coding to influence these search engines to assign a good rank to your web page for a particular set of keywords. If your website is optimized properly, when a user searches on these keywords, your website will have a good placement in the search results. Keywords are words that are relevant to your website content. They are words that users typically use to search on a topic. It is up to you to decide what keywords to include in your website. In choosing keywords for your content, you should think about what words a person will use to look for information relating to your business. Your keywords should be used strategically in your content, and your content should be well-written. Search engine spiders crawl through the HTML code of every web page. They recognize the tags that are typically used in the coding, and the weight that they put on these tags varies widely. For instance, more weight is put on words used in the title tag because the title represents the main idea of the web page. In the content body, header tags, such as <h1> and <h2>, are given more emphasis than a regular paragraph tag because the paragraph header should represent the main idea of the paragraph. So, in developing your web page's content, keep in mind how search engines look at these tags, and use your keywords strategically in these areas. When you use keywords effectively in your website, the chances of your website ranking highly in search results improve. When your website comes up near the top on a list of search results, web users are more likely to click on your link. This will drive more traffic to your website. Web users usually will not spend the time looking at links that are not within the first few pages of results, because these links are considered less relevant to what the user was searching for. The best way to implement good SEO is by writing high-quality content with effective use of keywords. The worst way is to use unethical methods in trying to trick a search engine, like keyword stuffing. Search engines have become very sophisticated and intelligent, and if they detect unethical SEO methods in a website, they may delist the website entirely. As you can see, learning about SEO is not difficult. It takes time to learn the right methods. Keep these guidelines in mind, and study SEO in depth. As you apply what you learn, you will see a gradual improvement in your page rank.