Quick Ways To Optimize Your Website Effectively There is a wide range of methods and techniques that you can use in order to optimize your website effectively. Many of these can be done easily and quickly, requiring no more than a few changes to your coding. The key is to know the right approach. If you want to learn more about these methods, read over the suggestions in this article. The title tag in a web page should not be overlooked. Search engines put more weight on this tag because it should embody the main idea of your web page. Therefore, you should use your most relevant keywords in this title tag. This title will be displayed to web users when your website comes up in a list of search results. So, you should make it as relevant to your web page as possible to encourage web users to click on it. The other part of the tag that goes along with the title tag is the meta description tag. This area allows you to write a concise description of your web page content. You are given a limited number of characters, so you should use other relevant keywords that will lead to a good search rank. This description is displayed below the title display when your web page shows up in search results, so phrasing your description thoughtfully is needed to give users a reason to enter your website. Search engines can only index text. Images, sound and other interactive media cannot not be indexed or recognized. Therefore, if you want to include images or other non-text content, you will need a way to put in a description that contains keywords to make them relevant. The image tag contains an "alt" attribute where you can do exactly that. The search engines will index the words in this area and capture any keywords and key phrases that are used. For other types of interactive media that you want to include, like Flash objects, you can add a caption that has keywords that you want featured. By doing this, you can make your non-text content more relevant to your content. You can also create an XML site map that contains links of all of your web pages of your website. This helps the search engines see how the pages are interconnected with each other, and it will help them index your website more efficiently. The URLs of your web pages are also a good place to use keywords. You should separate the words with hyphens instead putting keywords together in one continuous string of characters. Separating the words with hyphens will prevent the search engines from misinterpreting what these words are. Do not forget about the headline tags of your content. The <h1> and <h2> tags are good places to use keywords because search engines also put more emphasis in these areas. These headline tags should represent the main idea of the paragraphs following them, so choose keywords thoughtfully for these tags. These simple steps will help improve the optimization of your website. Apply them, and watch your ranking gradually improve.