Knowing How To Approach SEO After 2011 With Google being such a large company, their changes in early 2011 made much of what was going on with SEO ineffective. Everyone had to rethink what was going on, and you should always pay attention to new SEO techniques in order to create great websites. Read on to find out helpful tips on approaching SEO for your site. Search engines crawl websites differently now. It is not a good idea to have keyword blobs of content on a site, and there are several other older methods that are now obsolete. You have to approach SEO with new techniques and strategies, and you can learn about them in many different ways. Keywords need to be very strategic, as over-using keywords is no longer a good idea when coming up against the screening process at Google. It just shows how large the internet is really getting, when you have this over-sized search engine, probably the largest business in the USA, running everything that happens online. Google has different codes and rules for how they crawl sites now, and content farms are no longer a good idea as mentioned before. Make sure you research other ways that you can effectively market your site, and it will definitely be something that sounds more professional. Maybe Google tightening down on SEO will keep it from being such a cutthroat business. No matter what your take is on SEO, you need to get with some new techniques and strategies. You also need to check your existing strategies against the new policies at Google. Your site might have been within the standards prior to now, but maybe it would be considered a content farm with the new standards. In order to be effective with SEO, you must be current on all of the rules. Some people get upset about the idea of having to use social media marketing. Others don't care, and of course, there are the ones that use it effectively. It is important to take advantage of the opportunity that social media marketing provides as being the hottest thing on the Internet. It is a major loss that you suffer if you don't use social media marketing to advertise your site. Having focused webpages moves your visitors along smoothly, and it gives them a clear idea of what they are doing. It is like you are guiding them along to what they should do, and they expect that subconsciously. If you have older websites out there, it would be a good idea to update them to help improve the visibility of your current sites. The networked sites will greatly benefit one another, especially if your older site comes into the picture having had great traffic before. While Google did make many disheartening changes last year that hit webmasters and site owners hard, it is definitely possible to come back from the ordeal with new techniques and strategies. Staying current with what those strategies are will be very beneficial to your site. Remember these tips as you climb the search engine rankings once again.