How to Do Better at Search Engine Optimization If you have started trying to sell anything on the internet, you are aware of how crucial a smart SEO strategy can be to your business. If you aren't reaching customers and aren't getting traffic, the key to becoming more successful could be learning new techniques that will help you to streamline your search engine optimization efforts. Here are some ways to do that. 1. Think about why you want to rank so well with the search engines. This will focus your thinking so that you can make a concrete plan with specific goals. Do you just want to attract traffic? Are you doing SEO because everyone says you should? What do you hope to accomplish when you get better rankings? These are all things you need to think about before you do anything else. Get crystal clear about your intentions and then things will fall into place. 2. Choose the right keywords. There are a couple of free and priced tools that can help you research the keywords people are looking for. When you incorporate these keywords into your content, you will seem more relevant to the search engines and they will rank you more highly. However, be careful. It might be tempting to go for the keywords that are most highly searched, but keep in mind that those are probably the most competitive as well. You might have better success with keywords that aren't so widely used. 3. Honestly evaluate whether you know enough to properly build your site in a way that is best for SEO. You are a bright, capable individual, but you have to be very serious about whether you need to outsource your SEO and web design efforts. You can certainly learn how to do certain things, but as the saying goes, "time is money." Would it be better to get a professional with more expertise than you have? Only you can answer that question, but you should answer it honestly. 4. Do some article marketing. This will get you the links that you need to prove to the search engines that you are relevant and respected on the topic you are talking about. You can write articles for other people's websites, as well as on your own blog. You can also send articles to article directories to build more links to your site. 5. Join an online forum for SEO tips. Make sure the forum is populated with other site owners who can help you with your SEO questions and concerns. You can give back to the community by answering questions from your own experiences. Make sure the forum you join allows signature files, and put a link to your site in yours. This can be a smart and quick way to get links to your site, as well as visits from anyone who uses the forum. Using these tips will allow you to truly appreciate how great of an impact search engine optimization can have on your site traffic and your business. Stay vigilant about learning new techniques, and you will discover that you see results sooner than you thought.