Advice On Optimizing Mobile Websites Surfing for information on the web is no longer just restricted to using a desktop or laptop computer. More and more people are relying on their hand-held devices to surf the web on the road. If you have a website now, it is important that you also create a mobile version of your website so people using these devices can access them. Here is some advice how you can optimize your website for your mobile users. Many optimization tips that apply to full-screen websites also apply to mobile websites. One of these is to use keywords strategically in selected tags. Your title tag is still an area where the search engine will place heavier weight, so good keyword placement there is important. Your image tags should include a clear description of your image in the "alt" attribute. Headline tags that precede sections of content should also contain relevant keywords. Keep in mind that a mobile device usually has a very small visual area. So, the most important content of your mobile website should be near the top. Avoid using valuable real estate on top of the website for a fancy logo or image that takes up a lot of space. Think about what your visitors would be most interested in seeing when they look at your website on their mobile devices. Then offer this content in an easy-to-read format. Avoid requiring your visitors to scroll left to right when they read your content because that is very inconvenient, and mobile users do not like it. When a mobile website is hard to use, visitors are not likely to come back. Be sure that mobile search engines are crawling and indexing your website. Start by submitting your website to the major mobile search engines, Google and Yahoo. These search engines have designated a special area just for mobile website submissions, so make sure that you find out where these areas are. Also, it would be to your benefit if your mobile website has at least on link that is incoming. You can also submit your mobile website to the many mobile directories on the Internet. This improves your chances of your mobile website being found by mobile users. Whenever possible, test how your mobile website looks on various mobile device emulators. What looks beautiful on one device may look terrible on another. Emulators are usually available for download from the device manufacturers' website, in the section for developers. Tables are notorious for not rendering well on mobile devices. Therefore, you must use cascading style sheets (CSS) to position and align your content properly. The coding of your website should be done in XHTML so that your coding only contains tags and the content, and not cluttered with code that is for styling purposes. This will make it easier for mobile search engine spiders to index your content without having to crawl through all off the styling information. Keep these tips in mind when you are designing your mobile website. Needs of the mobile user are a little different, and you need to be mindful of the differences. When your mobile website is optimized well, you will see your site traffic gradually improve.
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