Top 10 Tips for Effective Twitter Marketing for Startups
Usually associated with the broadcasting of one’s like and dislikes, Twitter has long since
moved away from those days and has emerged as one of the most powerful social media to
spread the word quickly. Well for businesses, twitter is considered as one of best and most
effective tools for internet marketing provided it is used properly and carefully.
Using this platform for promoting your
business can be a daunting task initially;
however, if you are fully determined to
make best use of it, you will notice your
twitter marketing efforts amplifying
manifolds. If you are a start-up company
looking to take advantage of this social
media platform, here are some quick
tips that can help make things easier:
1. Do not beat around the bush
The first and foremost thing is to decide what message you want to convey to the
readers. Generally, straight forward and short messages are posted on twitter to
grab the eyeballs of the readers, make sure to define a clear cut message.
Remember not having a profile on twitter is far better than posting boring tweets.
2. Use Backlinks
Include your website link or use backlinks effectively in your tweets. This tickles
curious tweet surfers and compels them to click on it. Instead of posting a wordy
tweet, give some references and links as they have higher probability of being
clicked or checked out.
3. Be Creative
If you have a profile on twitter, you must be aware of the fact that it acts as a micro
blogging website. It offers just 140 characters to convey your message. Try to be
smart, humorous and genuine while evoking curiosity among users to know more.
4. Show Some Etiquette
When you earn a re-tweet, make sure to show some kindness, give a compliment,
say thanks and try to establish a relationship. Also try to use re-tweets in references.
This helps you build a network of passionate followers and increase your interaction
5. Understand the Power of Hash Tag
You can consider using a hash tag. In fact, they can grab the attention of your
followers and other twitter users towards your tweets. Most people are in a habit to
follow hash tags; so, why not take advantage of it?
6. Don’t Tweet Intermittently
Sporadic tweets may result in loss of interest of interest among your followers about
your messages. Plan your tweets and decide what and when you want to tweet
about. Chalk out how you can look genuine while posting some discounts or offers.
Users may not want to click on the link if it doesn’t look genuine. So decide a
strategy and make a plan.
7. Don’t Show You’re Annoyed
Even if you are tired of tweeting, don’t show you are bored or annoyed; instead
continue tweeting. If somebody re-tweets with an intention to bring a bad name to
you, handle it strategically. Maintain your calm and justify your previous tweets.
Don’t forget to bring some newness to your messages every time you drop one. You
can also consider hiring an SEO or social media company that can help you post
8. Get Back to Your Followers
Make it a point that you always get back to your followers. Listen to them,
understand what they want to convey and answer their queries. This helps in earning
a regular readership and maintaining long term relationships.
9. Do Not Force People to Purchase
While promoting your products on twitter, be genuine. Do not over promote a single
product or show your obsession towards anything. Remember people don’t like to be
forced. Offer your products in such a manner that gives something to ponder about.
Exchange values; feed them with interesting ways to make them feel that they really
need this product.
10. Filter Out Your Followers If you think any of your followers is inactive or spam or is
not genuine, filter it out. Only follow back the active followers and keep exchanging
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