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Model

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									Model
Type of model
Example of QA Model




     Dr. Preeyanuch Apibunyopas   1
Type of Model

• Mental Model
• Symbolic Model ( Verbal,
  Mathematic)
• Physical Model ( Map )




    Dr. Preeyanuch Apibunyopas   2
Mathematical Model
• Y= a + b X          • Linear
• Sale                  Programming
  volume=f(Adv)       • Objective fn
• Profit = Price-Cost • Constraint
• Value = QxS
•          TxC
• Bmi = weight
•      (height)2


     Dr. Preeyanuch Apibunyopas    3
Example of Model
Case 1:Production Model
                           • There are 3 types
                             of product
                           • Type a , b ,c
                           • Profits for each
                             type= 12, 10 ,11 B
                           • There are 300 mh
                             of labor and 450
                             units of rm
                             available

    Dr. Preeyanuch Apibunyopas                    4
               Production Model
 Product a        Product b                    Product c




 2 mh/unit       3 mh/ unit                    2 mh/ unit




3 unit of rm     2 unit of rm                  4 unit of rm
                  Dr. Preeyanuch Apibunyopas                  5
Case 2:Advertising Model

• 5,000,000 Baht of Budget
• Reach at least 2,000,000 female
  customers
• Advertise at least 3 spots on
  TV
• 5- 10 spots on Radio
• 5- 8 times in magazine

    Dr. Preeyanuch Apibunyopas      6
Advertising Model

•   TV                  Radio Magazine
•   B120,000            B80,000 B55,000
•   F200,000             25,000  15,000
•   G250,000             30,000 20,000




      Dr. Preeyanuch Apibunyopas          7

								
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